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Martin Hüttner

@thisismoso

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Design beyond briefs — explorations, thoughts and creative fragments. Senior Brand Designer @followloop

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Out of office - nothing more to add.

Fonts in use: @pangram.pangram PP Neue Corp, PP Acma 🤌🏻 by @thisismoso

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2 months ago

I was wondering how many pages I had read since I began reading regularly. Instead of manually adding them up, I saw an opportunity to turn this simple question into a creative exploration. 
The idea was to create a digital reading log — an archive of the books I’ve read, but one that goes beyond a simple list. By visualising each book through circles that grow with the number of pages, the collection becomes a representation of the quiet weight these pages leave behind. 
For me, this study represents how AI can support the creative process. It didn’t replace the thinking or making, but helped me bring an idea to life, explore possibilities, and better understand how a prototype like this could function. by @thisismoso

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2 months ago

Light / Transparency Study
- an exploration of natural light, reflective surfaces, translucent materials, and motion. Inspired by @lexhouben by @thisismoso

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3 months ago

Visual exploration

#posterdesigncommunity #creativefragments #swisstype #visualexploration by @thisismoso

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8 months ago

Shaped by precision, defined by clarity. Today’s vision becomes tomorrow’s reality — that’s the essence of PLANBAR, an architecture and consultancy studio.

Everything begins with an idea and becomes form, rooted in scale and proportion, defining space, setting order, and shaping every decision.

#visualexploration #brandidenity #creativefragments #grafikradar by @thisismoso

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8 months ago

Rooted in scale, grid, and proportion. The square becomes a tool of architecture—defining space, setting order, shaping every decision.

#visualexploration #brandidentity #creativefragments #thebrandidentity #grafikradar taken in Austria by @thisismoso

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9 months ago

The “lonely week” — a term I picked up from @tomsachs — really stuck with me. That quiet time between Christmas and New Years where there are fewer messages, less noise, and a bit more space to think, clear my head, and create. It’s the moment to reflect, tidy up my thoughts, and finally start the projects and ideas I’ve been putting off for months.

#visualexploration #thebrandidentity #lonelyweek #creativefragments #grafikradar taken in Zell am See by @thisismoso

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9 months ago

Embossing type into aluminium.
Thin material, pressure (a lot of it), no undo.
A small exercise in slowing down.

#visualexploration #branddesign #creativefragments #grafikradar #thebrandidentity by @thisismoso

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9 months ago

Stepping away from the screen for a moment. Working with ink, pressure, and imperfection. Exploring type settings, layout logic, and texture without a digital safety net.

#visualexploration #branddesign #concept #creativefragments #thedesignblacklist #designfeed #grafikradar #digitalarchive #buckuback #thebrandidentity by @thisismoso

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10 months ago

Hiatus - time to reflect, find inspiration, and notice what truly keeps me inspired. Moving forward with more intention — sharing the journey, the process, the fragments of play, and the creative act beyond designing for briefs.

#visualexploration #branddesign #concept #creativefragments #thedesignblacklist #designfeed #grafikradar #digitalarchive by @thisismoso

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a year ago

Recently I came across the @munkenpaper generator and I am obsessed with these kind of tools. They give you a way of flexibility and an easy workflow to create abstract elements without having to do a deep dive into other softwares or tools. I think it’s a great way to explore ideas and generate quick visuals for early concepts or directional work.

Lately, I’ve been rewatching Daredevil, and while playing around with these generators, I couldn’t help but feel like these frames could work as an intro or opening scene for the show. So that brings us here—a few key frames I created by playing with these generators and different settings.  Another amazing generator you should check out is the STG from @kiel.d.m!

#exploration #digitaldesign #brandidentity #thedesignblacklist #graphicdesignfeed #designfeed #visualexploration #grafikradar #digitalarchive #eyeondesign #itsnicethat #graphicdesign #artdirection #exploredesign #concept #posterunion #helveticaposter #typography taken in Salzburg, Austria by @thisismoso

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2 years ago

One from the archives: a visual exploration for PrimaLoft.

Playing with unconventional distortions and bold angles in to capture outdoor adventures. The journey was all about balancing the geeky charm of the outdoor enthusiast with a modern, striking aesthetic—tying it all back to the raw, unpredictable beauty of nature. Bold, unique, and unapologetically connected to the wild.

#visualexploration #digitaldesign #primaloft #exploration #thedesignblacklist #graphicdesignfeed #designfeed #grafikradar #digitalarchive #eyeondesign #itsnicethat #graphicdesign #artdirection #exploredesign #buckuback #concept #posterunion #motiongraphics taken in Zell am See-Kaprun by @thisismoso

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2 years ago