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Shá Summerlin | Creative Director

@thisistheshashow

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followers

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Founder/Creative Director
@theprimpagency (Est. 2009)
@ascap Singer/Songwriter

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20

a month ago

I have never/will never let an impromptu moment to make magic pass me by. Because who does that?! 😌

#MiamiSwimWeek Thanks @coletedavis for that “I saw a staircase…”, to the rest of the team for being down with my shenanigans, and to our new Switzerland brothers @bruno.ogbus & @boniface.ogbus for joining the party.

But…IYKYK…it’s what we do. It’s @theprimpagency. Creating beautiful experiences with-and for-beautiful people. Everywhere we go.🎬

Behind The Scenes Vid: @ThisIsTheSháShow
📸:: @ciashots007
Female Models: @gypsea_vybz @coletedavis @ltrbeauty
Designer: @staybystaceyangela
Music: @oddmusicbeats 🔥

#PRIMPAgency #CreativeDiregtion #BeautyDirection #supermodelsunlimited taken in The Elser Hotel by @thisistheshashow

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17

2 months ago

Pssst…PRIMP Agency did that. Again.✨We came to Miami Swim Week and created an experience that quickly became a gathering place for VIPs, creatives, models, and tastemakers throughout the evening.

We activated the PRIMP Beauty Lounge for @supermodelsunlimitedmag Miami Swim Week fashion shows atop the @theelserhotelmiami. In stunninggg @staybystaceyangela swimwear (NYC) no less! The view was ahhmazing.

Thank you to @supermodelsunlimitedmag, our Florida PRIMP Squad for showing up and absolutely showing out, and everyone who stopped by the lounge, connected with @theprimpagency, vibed, and took pretty, PRIMPed out pics! 💋
::::
📸 @ciashots007
🎥MY OFFICIAL RECAP VID IS COMING!!🎬Because from national events to media productions, to luxury weddings, red carpets (and yes) rooftops in Miami...Beauty Direction and Creative Direction is what PRIMP Agency does.
#MiamiSwimWeek #primpagency #swimweek #Swimweekmiami #supermodelsunlimited taken in Miami, Florida by @thisistheshashow

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2 months ago

Out here silver foxin’ again.🎶🎙️ Doing grown folks things making grown folks music with
@bam4466 🥁@charlesjbranton85 🎹 @josevelandiarangel 🎸
& YOU, hunny!🔥

It’s about to be a much-needed, real good time at @chewyslounge . 😌

It’s been a minute, Tampa Bay. I can’t wait to rock with y’all!!!!

#LiveRnBSoul
#ChewysLounge #TampaMusic #SilverFox #ComeEnjoyTheVibes ✨ taken in Chewy's Lounge by @thisistheshashow

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5

a day ago

🎬 The relaunch of “This Is The Shá Show” is officially underway!

Your girl stopped posting over on the YouTubes and started LIVINGGG. Now it’s time to show and tell.😏Coming soon.

Subscribe to @ThisIsTheShaShow on YouTube and come behind the PRIMPing with me.

Trust me…you missed a few chapters.😩Lol

#ThisIsTheShaShow #SháSummerlin #BehindTheScenes #OnTheScene #LivingLifeMyWay by @thisistheshashow

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7

a month ago

What I did instead of the 250th embarrassment. Because no thank you.🙅🏽‍♀️

The weather at my house was fine and the view from my lawn was a palm tree and a pool. 🌴😌lol

#GulfOfMexico #AllLoveOverHere taken in Gulf Of Mexico by @thisistheshashow

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0

a month ago

It’s been a few weeks since Miami’s @foodwineandfete and we’re not talking about the style enough for me.😤 Because one thing the Caribbean diaspora is gonna do is show up bright, beautiful, breezy, and free! 🙌🏾

I covered the festivities for @brownstyle magazine and couldn’t help but double back to the fashion, dahling, because my name is Shá and of course I did! lol
👈🏾SWIPE THAT WAY 👈🏾
(Tag them if you know them!)

📸 Ricardo Reyes & Colin Subratie

#foodwinefete #MiamiEvents #BrownStyle #MiamiFl #CaribbeanStyle taken in Historic Virginia Key Beach Park by @thisistheshashow

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5

2 months ago

Miami Swim Week 2026 with @supermodelsunlimitedmag is a wrap for me and @theprimpagency, but for this woman with the couture hands? Just warming up.

@staybystaceyangela had my girls turning heads in Miami!😍

But get into your own one-of-a-kind crochet swimsuit, dolls. @staybystaceyangela

FYI: What she’s created next is absolutely disrespectful. 😩🔥Stay close.

📸 @ciashots007 Miami, FL
#StayByStaceyAngela #MiamiSwimWeek #CrochetSwimwear #PRIMPAgency #BlackDesigners @theelserhotelmiami taken in Miami, Florida by @thisistheshashow

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15

2 months ago

It’s very much Miami Swim Week in all of this Miami heat! And @theprimpagency hits @theelserhotelmiami rooftop with @supermodelsunlimitedmag magazine!

Meet us at the PRIMP Beauty Lounge…from beauty to models to artistry in motion…it’s PRIMP Agency, Dahling.

If you know, you know.
And if you don’t yet…you will.

See y’all on the rooftop. 🔥

Follow @ThePRIMPAgency & @ThisIsTheShaShow @re_luxebeauty @staybystaceyangela

#MiamiSwimWeek #PRIMPAgency #BeautyLounge #swimweekmiami #Entrepreneurlife taken in Miami, Florida by @thisistheshashow

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7

2 months ago

While you were sleeping…she was in full Miami Swim Week swing over here. ✨The production behind the PRIMPin’.

Building the PRIMP Beauty Lounge activation in real time and listen…these @staybystaceyangela swimsuits are takinggg it! 😍
And this is the part people don’t always see…the late nights, the details, the planning, the casting, the beauty direction, the admin, and the skill to make it all do what it do.

Now let me get myself in this bed……before I have to jump back up and do it all again. 😌

#MiamiSwimWeek #PRIMPAgency #LuxuryBeauty #BehindTheScenes #BeautyLounge taken in Florida, USA by @thisistheshashow

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7

2 months ago

Come do my Saturday with me, y’all.

Well…the first half. The last half was spent in a headwrap, glasses, oversized tee, and fuzzy socks…in front of my laptop…with my Trapper Keeper, planner, and a bag of Sour Patch Kids.

She’s got money to make, people to pay, and community to serve. 🫶🏾✨💋 taken in Tampa, Florida by @thisistheshashow

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5

2 months ago

At this point in my life, I’ve earned the right to take up space. Fully and unapologetically.

Way too grown to shrink my presence for people who weren’t meant to carry this kind of energy in the first place.
I speak loudly….without even raising my voice.

#FineOverFifty #StyleAndGraceEveryday #ThatPRIMPLady #entrepeneurlife #SháSummerlin taken in Florida, USA by @thisistheshashow

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2 months ago