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Strategy-led design for businesses who want a brand that actually works.
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⚡︎ Design without strategy is just decoration.
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Your business grew. Your brand didn’t.

You’ve outgrown the DIY phase. The work is good and your clients know it. But the brand still says ‘just starting out’ and new people judge you on that before they ever speak to you.

That gap costs you. It shows up as price pushback, slower enquiries and clients who don’t quite get what you do.

Every TJD project starts with strategy before a single visual is designed. Discover, Strategy, Design, Deliver, Grow. That order is why the brand ends up matching the business.

Link in bio to start growing your business 🔗 taken in Geelong, Victoria by @tinajennerdesigns
4
10 days ago
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IYKYK 😂 Still want to see the process?

#femalebusinessowner #businessowner #designstudio taken in Torquay, Victoria by @tinajennerdesigns
3
17 days ago
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Cute DL sized menus on Crisp White with gold eyelets and white satin bow for Hayley & Riley’s special day ♥︎ taken in Geelong, Victoria by @tinajennerdesigns
3
a month ago
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Get ready with me for a TJD photoshoot day.

Hair & Makeup in between kids and then outfit changes throughout the day. A thousand little decisions that add up to a clear vision.

I help build brands for my clients, but if I’m honest, sometimes I put off doing what I tell them to do. This photoshoot? Definitely out of my comfort zone.

But @by_laurajane and the crew made the day so fun and that’s when the magic happened.

Ready to build a brand with that same intention? DM and let’s chat. taken in Torquay, Victoria by @tinajennerdesigns
12
a month ago
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Sometimes, less is everything.

May and Jayden’s wedding stationery proves it. No colour. No fuss. Just timeless black and white across every detail, from the bar menu and seating chart to the place settings.

When design is this clean, every word matters. Every detail lands. And the simplicity becomes the statement.

That’s the power of restraint.

Planning your wedding? Let’s create stationery that feels considered, cohesive and completely yours.

DM me or visit the link in my bio to enquire. taken in Melbourne, Australia by @tinajennerdesigns
1
2 months ago
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A moment of magic.

Meghan and Jason’s Beauty and the Beast inspired wedding stationery brought their fairytale to life. From the invitation suite to the welcome signage, every piece was designed to set the tone for their celebration.

Sage green, deep burgundy and intentional details. That’s the kind of magic that happens when every element tells the story.

Engaged and want stationery that feels as magical as your day? DM and let’s create it.

#weddingstationerydesign #weddinginspiration #weddingdesigner #weddinginvitations taken in Mt Duneed Estate by @tinajennerdesigns
1
2 months ago
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From moodboard to full suite ♡

Watching Adriana and Hayden’s vision come to life across invitations, signgage, menu’s and day of details is exactly why I love this part of the work I do. 

Every piece tells the story of their day. Every detail matters. 

If your planning a wedding and want stationery that feels as thoughtful as your celebration, let’s chat! DM me 🤍 taken in Melbourne, Australia by @tinajennerdesigns
3
2 months ago
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Monday Mantra. Kids Edition. The kids pumping me up for a big week ahead.

This is what productivity looks like when you’re a director, a manager, a designer, a mum and someone who refuses to let the chaos stop the momentum.

If you’re juggling a business and real life and wondering if it’s possible to do both well… it is.

Big week ahead. Let’s gooooo. 

Ready to build a brand that works around your life, not against it? DM me and let’s chat! taken in Geelong, Victoria by @tinajennerdesigns
2
3 months ago
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You hired a designer. Got a mood board. Approved the logo. Posted it everywhere.

And nothing changed.

Bookings didn’t move. Clients still couldn’t clearly explain what made you different. The brand just sat there looking nice and doing nothing.

This is the most common story I hear from business owners before they come to TJD.

A logo can’t do the work strategy hasn’t done first. Clarity on who you’re for, what makes you different and why someone should choose you should all come before design. Every time.

That’s the Discovery session. It’s where the real work starts.

DM me to book in a free discovery call. 

#branding #brandstrategy #branddesigner #designstudio taken in Geelong, Victoria by @tinajennerdesigns
1
3 months ago
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My first question to every new client has nothing to do with colours, logos or fonts.

It’s this: who are you trying to attract and what needs to be true for them to choose you?

Most business owners have never been asked this. Most designers never think to.

That one question is the difference between a brand that looks nice and a brand that converts.

Every TJD project starts here, before a single pixel is touched.

Let me know below if you agree!👇🏼 taken in Geelong, Victoria by @tinajennerdesigns
2
3 months ago
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If you’re bored, I recommend starting a business. Having 3 kids. Trying to do both at once.

You won’t have time to be bored. Just constant, non-stop. No breaks. No quiet. Just designing, managing, parenting, repeat.

But here’s what I’ve learned: that chaos is also where clarity comes from. You learn fast when you have no choice.

If you’re running a business AND juggling everything else, your brand should work as hard as you do. It shouldn’t be another thing to figure out.

That’s why we do this. DM us if you’re in the trenches and ready for your design to actually help, not add to the stress. taken in Surf Coast, Geelong Victoria by @tinajennerdesigns
6
4 months ago
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Why don’t we start with a logo? Because a logo means nothing until the strategy behind it is clear. 

We start by answering 3 things:
1. Who your’re serving?
2. What makes you different?
3. Why should anyone care?

Design follows once that’s locked. 

Need some clarity? DM me & let’s chat! 

#brandidentitydesign #brandingprocess #smallbusinessbranding #femaleleddesign taken in Geelong, Victoria by @tinajennerdesigns
0
4 months ago
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