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Tinloof

@tinloof

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A new chapter for Enroute. Today we’re unveiling a new identity, alongside refreshed sites for both cycling (.cc) and running (.run), and a new mobile app for our community. Same focus on serving our clients and the people we ride and run with, with more to come soon. Built with @tinloof as our creative and engineering partner on this journey. by @tinloof
12
5 months ago
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An editorial-driven online store for Pritch. Special editions live in their own red interface, distinct from the rest of the catalog. On product pages, hovering unveils references and stories behind each piece, the inspiration that led to it. Credits: Web Design: Creative Direction: @viktor.hor Design: @viktor.hor Design Support: Susana Silvestre, @chlolevavasseur Motion Design: @s_a_m_w Branding: Creative Direction: @fredheinsohn, @martinpierretaylor Brand Strategy: @fredheinsohn, @anikooool Brand Design: @fredheinsohn, @viktor.hor Motion Design: @s_a_m_w Sound Design: @bdctor Photography: @phillip_koll Typefaces - Custom Tid Display from @lettersfromsweden, ABC Camera Plain from @abcdinamo by @tinloof
1
5 months ago
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The Enroute app, built for a community to discover, create, and join events. The brand's principles, pushing limits, stretching, reacting under pressure, carry directly into the interface. Screens expand, compress, and respond to input. The mobile app holds the full experience: feed, route creation, chat, leaderboards. The watch app, designed because many athletes train without a phone, keeps the essentials in dark mode, with a red Night Mode for visibility and focus. Credits: Creative Direction: @viktor.hor Design: Vitaly Belousov, @viktor.hor Motion Design: @_charlescarlos 3D Design: @aliraybould Typefaces: Only from @swisstypefaces, FK Grotesk from @floriankarsten by @tinloof
1
5 months ago
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Enroute doesn't make running shoes. It doesn't make bikes. It sells them from other brands. A reseller stacked with brands that already carry their own claims and their own reasons to shout. So how do you build a brand for a company whose whole job is to make other brands shine? @viktor.hor, Creative Director and Omar Benseddik, Co-Founder, in conversation about our work with Enroute. Read the full article on tinloof.com/enroute-bts by @tinloof
3
11 days ago
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Three months for a rebrand sounds impossible until you're in it. @fredheinsohn, Creative Director, on our work with the London fashion brand Pritch: Translating a gothic ideal without drifting into caricature, and letting restraint do the work. Read the full article on tinloof.com/pritch-bts by @tinloof
7
17 days ago
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A new online store for Enroute, built on the same language as the rebrand. The interface recedes where it should, letting product and imagery lead. Underneath sits a single design system holding both the running (.run) and cycling (.cc) stores, flexible enough to extend into future categories without losing coherence. Events, bundles, and a custom loyalty program were rebuilt around how Enroute actually operates rather than what a template assumes. Online store: enroute.cc Credits: Creative Direction: @viktor.hor Design: @viktor.hor, Susana Silvestre Project Coordination: fannykaminski__ Motion Design: @_charlescarlos Typefaces: Only from @swisstypefaces, FK Grotesk from @floriankarsten Courtesy of: @assosofswitzerland, @maap.cc, @nordarun, @on, @satisfyrunning, @pasnormalstudios by @tinloof
2
5 months ago
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A new brand system for @enroutecc Full case study on the website. Credits: Creative Direction: @viktor.hor, @martinpierretaylor Brand Strategy: @viktor.hor Brand Design: @viktor.hor Copywriting: @anikooool Motion Design: @_charlescarlos 3D Design: @aliraybould Sound Design: @bdctor Typefaces: Only from @swisstypefaces, FK Grotesk from @floriankarsten by @tinloof
1
5 months ago
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PRITCH's new store, built to match the rebrand and replace a templated site that no longer fit. The design system keeps products in focus, with subtle storytelling layered between them. An archive holds the brand's heritage, and the collection can be browsed on models or as standalone products. Sadly, the site never went live. PRITCH ceased operations a couple of days before going live. Credits: Web Design: Creative Direction: @viktor.hor Design: @viktor.hor Design Support: Susana Silvestre, @chlolevavasseur Motion Design: @s_a_m_w Branding: Creative Direction: @fredheinsohn, @martinpierretaylor Brand Strategy: @fredheinsohn, @anikooool Brand Design: @fredheinsohn, @viktor.hor Motion Design: @s_a_m_w Sound Design: @bdctor Photography: @phillip_koll Typefaces - Custom Tid Display from @lettersfromsweden, ABC Camera Plain from @abcdinamo by @tinloof
1
5 months ago
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Join us now. Location: Remote Work window: Flexible (with CET overlap) Contract: Freelance Availability: Full-time (40h/w) Start date: ASAP by @tinloof
15
4 months ago
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The new @enroutecc Full case study on the website. Credits: Creative Direction: @viktor.hor, @martinpierretaylor Brand Strategy: @viktor.hor Brand Design: @viktor.hor Copywriting: @anikooool Motion Design: @_charlescarlos 3D Design: @aliraybould Sound Design: @bdctor Typefaces: Only from @swisstypefaces, FK Grotesk from @floriankarsten by @tinloof
4
5 months ago
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Inside PRITCH. Full case study on the website. Credits: Creative Direction: @fredheinsohn, @martinpierretaylor Brand Strategy: @fredheinsohn, @anikooool Brand Design: @fredheinsohn, @viktor.hor Motion Design: @s_a_m_w Sound Design: @bdctor Photography: @phillip_koll Book Printing: @europrint_medien Book Binding: @kluender_buchbinderei Typefaces: Custom Tid Display from @lettersfromsweden, ABC Camera Plain from @abcdinamo by @tinloof
0
5 months ago
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Enroute is a running and cycling community originating from Vancouver, built around the threshold where someone outpaces themselves. The graphic system follows the same logic: a dot at the start, a rectangle at the end, progression in between.

It runs through order tracking, the community app onboarding, and performance data, with one consistent language for effort and its outcome. Full case study on the website. Credits: Creative Direction: @viktor.hor, @martinpierretaylor Brand Strategy: @viktor.hor Brand Design: @viktor.hor Copywriting: @anikooool Motion Design: @_charlescarlos 3D Design: @aliraybould Sound Design: @bdctor Typefaces: Only from @swisstypefaces, FK Grotesk from @floriankarsten by @tinloof
3
5 months ago
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