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tor_creates

@tor_creates

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Helping lifestyle brands grow with
emotionally intelligent marketing.
Fashion | Beauty | Food
⬇️ Portfolio = Case studies + story-led strategy
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Every few years, a brand can undergo a rebirth, where it reinvents itself in a way that feels fresh and innovative while still keeping core elements intact. This rebirth should feel like a new chapter of the brand’s story, with new products, new experiences, and new narratives that make the brand feel alive and relevant again. How can your brand embrace rebirth, reinventing itself to feel new while still staying authentic to its roots? by @tor_creates
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a year ago
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Case Study | The Fashioned Museum (African Fashion & Cultural Storytelling) Role: Brand Strategist & Content Director Background The Fashioned Museum celebrates African fashion, culture, and storytelling. I have been responsible for overseeing content strategy, creative direction, and promotion for significant events, including the Bridging the Gap event and Season 1 of the podcast. Key Contributions • Event Promotion (Bridging the Gap): • Led the promotion for the Bridging the Gap event, which brought together veteran and emerging designers to learn about the fashion design business. • Directed the visual direction for event materials, collaborating with the design team to ensure alignment with the brand’s aesthetic. • Managed strategic partnerships to promote the event, ensuring it reached a broader audience. • Produced event-related content such as quotes and post-event highlights, keeping the audience engaged and informed. • Podcast Launch (Season 1): • Directed the launch of Season 1 of The Fashioned Museum podcast, overseeing content strategy and collaborating with the design team to create promotional visuals. • Developed a promotion plan to raise awareness and engagement, ensuring the podcast was positioned as a key platform for African fashion and culture. • Created a content posting strategy, ensuring consistent and strategic posts to promote the podcast. • Research & Approvals: • Conducted research for all written content, ensuring it aligned with the brand’s voice and mission. • Approved all newsletter articles and written content, ensuring they reflected The Fashioned Museum’s narrative. Impact • Successfully promoted the Bridging the Gap event, driving increased engagement and attendance. • Played a significant role in launching and promoting Season 1 of the podcast, positioning it as an important voice in the African fashion community. • Developed a consistent content strategy that helped The Fashioned Museum maintain regular engagement and grow its online presence. by @tor_creates
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a year ago
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An unlikely collaboration involves teaming up with a brand or individual from an entirely different industry to create something innovative and unexpected. These collaborations can disrupt the market and create buzz by combining two distinct cultures or worlds in a way that no one saw coming. by @tor_creates
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a year ago
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Case Study | Jenny Jollie (Skincare/Beauty Influencer) Role: Content Manager & Brand Strategist Years: Dec 2023 – 2025 Background Jenny Jollie is a skincare/beauty influencer with a significant presence on TikTok and Instagram. I led the content strategy for her platforms, overseeing growth and engagement while securing partnerships with leading skincare brands like Garnier, L’Oréal Paris, Topicals, etc and others. Key Contributions • Social Media Growth: • Grew her TikTok from 155 to over 6,000 followers in a short time, with one video reaching 4.2 million views in just 7 days. • Expanded her Instagram and TikTok following to a combined 48k followers, with multiple viral videos across both platforms. • Drove engagement by curating trend-driven content that resonated with her audience and boosted interaction. • Brand Strategy & Execution: • Developed a high-impact content calendar aligned with current trends, resulting in a 30% increase in Instagram impressions within one month. • Led content creation and strategy for brand collaborations with top skincare brands, including Avinovici, Topicals, and ETC, ensuring seamless integration of these partnerships into her personal brand. Impact • Drove significant growth and engagement on both TikTok and Instagram, positioning Jenny as a leading voice in the skincare and beauty space. • Strengthened brand collaborations with high-profile skincare brands, boosting her status as a trusted influencer. by @tor_creates
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a year ago
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A legacy drop is a product release that honors the past while introducing something new. These drops might include reissues of beloved items, timeless designs, or heritage-inspired pieces that resonate with long-term customers while attracting newcomers. The focus is on creating a product that feels like it belongs in the future but is rooted in a brand’s rich history. by @tor_creates
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a year ago
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Case Study | Uyo Fashion Week Role: Social Media Manager & Content Director Year: 2023 Background While working at Start Innovation Hub, I took on the role of social media manager and content director for Uyo Fashion Week, overseeing the digital presence for the event. I led the content strategy and execution, managed content approval, and ensured the event’s social media grew significantly during the campaign. Key Contributions • Content Strategy & Approval: Developed the content strategy, approved all video content, and ensured alignment with the event’s overall branding. • Team Oversight: Managed the content creation team, ensuring deadlines were met and the quality was up to standard. • Social Media Management: Wrote captions, created posts, and scheduled content for the event’s social media accounts. • Digital Marketing: Managed Facebook and Instagram ads, strategically boosting engagement and brand visibility. • Growth: Grew the Facebook account from 1,000 followers to over 10,000 during the campaign period. Impact • Increased engagement and visibility, solidifying Uyo Fashion Week’s digital presence. • Successfully drove 10x growth in Facebook followers, elevating the event’s status in the digital space. by @tor_creates
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a year ago
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Create a waitlist for highly anticipated products, but make it exclusive. Only those who have proven loyalty to your brand or have engaged deeply can join. It’s a way to reward engagement with access to what others have to wait for, making the experience feel like a reward for participation in the brand’s story. by @tor_creates
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a year ago
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Case Study | Start Innovation Hub (Tech & Incubation) Role: Digital Strategist (Intern → Social Media Manager → Strategist) Years: 2022–2023 Background Start Innovation Hub is a tech and business incubation hub focused on empowering youth with tech skills and supporting early-stage businesses. I grew from intern to digital strategist, overseeing social media strategy and working with multiple clients to drive growth and brand awareness. Key Contributions • Digital Strategy & Leadership: Led digital strategy for Start Innovation Hub and its clients, managing a team of content creators, designers, and web managers. • Social Media & Content: Directed content planning and posting for multiple client accounts, ensuring effective audience engagement and brand consistency. • Brand Growth & Impact: Drove growth through targeted strategies, boosting online presence and fostering deeper engagement with audiences. • Website & Online Presence: Enhanced clients’ online presence, ensuring websites and content aligned with their business goals and brand identity. Impact • Increased engagement and online visibility for Start Innovation Hub and its clients. • Optimized digital strategies and online branding for clients, helping them build a stronger digital presence and connect with their target audiences. by @tor_creates
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a year ago
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The Mythical Product This is about creating products that have an almost mythical aura around them. Whether it’s because they’re tied to a cultural story, made with rare ingredients, or have a limited lifespan, these products carry a sense of mystery. The less available and more enigmatic they are, the more customers desire them. by @tor_creates
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a year ago
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by @tor_creates
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a year ago
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Imagine a brand that treats customer loyalty like a long-term relationship rather than a quick transaction. This strategy focuses on creating a multi-phase journey for customers where each touchpoint builds deeper emotional engagement. Instead of offering discounts, the focus is on creating an ongoing experience, with personal milestones, exclusive access, and meaningful interactions over time. How can your brand transform a transaction into a long-term, evolving relationship with each customer? by @tor_creates
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a year ago
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Case Study | Ten10 Element (Fashion Retail Rebranding & Marketing) Role: Marketing Strategist & SMM Years: 2022–2023 Background Ten10 Element, a fashion retailer, rebranded and redesigned their retail space to refresh their in-store and online presence. They needed a comprehensive marketing strategy to announce the changes and attract both new and returning customers. I collaborated with the team on offline and online marketing, including enhancing their Google My Business profile for better online visibility. Key Contributions • Offline Marketing: • Distributed flyers and placed discount banners in strategic locations to drive foot traffic to the newly redesigned retail space. • Launched a Christmas sales campaign, featuring eye-catching banners and a discount code to attract customers during the holiday season. • Reached out to existing customers via broadcast messages to inform them of the store’s rebranding, new stock, and exclusive offers. • Social Media & Content Creation: • Developed social media posts to promote the rebranding and holiday sales, boosting engagement and directing traffic to the store. • Collaborated with a photographer to capture fresh images of the store and products, ensuring they aligned with the new brand identity. • Managed content creation, ensuring posts were aligned with the overall rebranding effort and scheduled to maintain consistent engagement. Impact • Increased foot traffic and online engagement, contributing to higher sales during the holiday season. • Successfully re-established Ten10 Element’s brand identity, creating a more cohesive experience both online and in-store. • Enhanced online visibility by optimizing the Google My Business profile, resulting in better local search rankings and easier access to business information. Photographer: @juus23_official by @tor_creates
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a year ago
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