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Transform magazine

@transform_magazine

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Transform magazine is the only global magazine for rebranding and brand development. The Transform Awards are held globally.
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The new rules of university branding 🎓 Abbey Bamford reports on why universities are rethinking their brands, and what the recent wave of rebrands reveals about the changing role of higher education. 🗣 Simon Manchipp, founding partner at SomeOne, says the shift is equally cultural. "Higher education is now a brutal, borderless global market," he says. "Students aren't just buying a three-year degree. They're making an emotional purchase; choosing a place to grow, to socialise and to become adults. They're buying into a brand." The full story can be found at transformmagazine.net 💻 #branding #brand #rebrand #design #strategy #transformmagazine by @transform_magazine
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16 days ago
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Salesforce refreshes identity for the agentic AI era 🤖 Developed by New York-based brand studio @athleticsnyc, the new @salesforce identity system is based on the idea ‘The Atmosphere of Possibility.’ Recognised for its customer relationship management (CRM) software, Salesforce is aiming to reposition itself as the “no.1 agentic CRM.” Its new Atmosphere design system adds to the Salesforce Cloud, offering a 360° graphic system that focuses on the circle at the heart of the icon. Designed to flex as both functional and expressive, it’s complemented by a refreshed, brighter colour palette. The full story can be found at transformmagazine.net 💻 #branding #brand #rebrand #design #strategy #transformmagazine by @transform_magazine
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a month ago
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@oatly turns matcha green into a Berlin pop-up experience 💚 @ceeceecreative has designed a monochrome retail and spatial experience for Oatly Matcha on Berlin’s Ku’damm, transforming a grey container space into an immersive green world. The agency developed a curated palette of green tones across the walls, furniture, products and design objects, with a focus on work by Berlin-based creatives 🇩🇪 Designed with a social-first approach, the Monochrome by Oatly pop-up brings together retail, art direction and experiential branding, turning the space itself into content that can be photographed, filmed and shared 📸 #branding #brand #rebrand #design #strategy #transformmagazine by @transform_magazine
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a month ago
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The Rampant Club: Scottish heritage meets Vietnamese soul in Ho Chi Minh City 🏴󠁧󠁢󠁳󠁣󠁴󠁿🇻🇳 @mn.associates has created a new identity for The Rampant Club, a private whisky members’ club in Ho Chi Minh City that blends Scottish heritage with contemporary Vietnamese culture. Drawing on iconic design elements including the Lion Rampant, thistle, tartan and whisky glassware, the identity combines a bespoke mark, custom typography and bold green. The result is a sophisticated but playful brand world designed to reflect the club’s emphasis on community, conversation and shared experiences. #branding #brand #rebrand #design #strategy #transformmagazine by @transform_magazine
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2 months ago
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Manifest rebrands office provider Landmark as Elementa Workspace 🏢 Flexible workspace provider Landmark Space has been renamed Elementa Workspace as part of a comprehensive rebrand by @manifestgroup_. The new brand platform, ‘Science at Work,’ positions Elementa around the measurable impact its workspaces can have on human performance, focus and wellbeing 👨‍🔬 Manifest developed the visual identity, website, sub-brands for 30 buildings and wider marketing ecosystem, using a dynamic grid inspired by the periodic table and flexible office floorplans. #branding #brand #rebrand #design #strategy #transformmagazine by @transform_magazine
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2 months ago
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New St Andrews boutique hotel identity crafted by Crown Creative 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Located right next to the Scottish town’s iconic golf course, the Old Course, lies @thekithmore hotel. Formerly The Ardgowan Hotel, the property was redeveloped over two years, with global design agency @crowncreative completely reimagining its identity around the town itself. During the renovation, fragments of original Scottish signpainting were discovered. Crown Creative used these as inspiration for the design, including its bespoke typographic identity. Elsewhere, elements taken from vintage scorecards, engraved irons, caddie uniforms and golfing ephemera can be seen across the wider visual language. The full story can be found at transformmagazine.net 💻 #branding #brand #rebrand #design #strategy #transformmagazine by @transform_magazine
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2 months ago
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@lonsdaledesign brings the spirit of Occitania to new @brasserie.secanto beer 🍺 French brewery Montaner Pietrini has launched Se Canto, a new craft beer brand inspired by the culture and character of South West France’s Occitania region 🇫🇷 Lonsdale created the brand platform and visual identity, drawing on the centuries-old Se Canto song and its themes of heritage and belonging 🎶 A hand-drawn logo, hoopoe bird motif, expressive typography and colour-coded system help the beers stand out while reinforcing their regional roots. #branding #brand #rebrand #design #strategy #transformmagazine by @transform_magazine
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2 months ago
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Scottish craftsmanship brought to London with @islanderukltd Covent Garden debut 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Global strategy and design studio @dalzielandpow has designed the first London store for Scottish handbag and accessory brand Islander, translating its heritage of craftsmanship into a contemporary retail experience 👜 Inspired by Harris Tweed, leather and tartan, the space combines earthy tones, tactile materials and immersive storytelling to celebrate the brand’s connection to place and making. At the heart of the store is a dedicated workshop where customers can customise their own satchels, turning shopping into a hands-on experience centred around creativity, discovery and connection. #branding #brand #rebrand #design #strategy #transformmagazine by @transform_magazine
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2 months ago
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Popular coffee brand Ueshima undergoes immersive UK refresh ☕️ Quickly approaching 100 years in business, The Ueshima Coffee Company has long been established as one of Japan’s most popular coffee brands. The coffee masters turned to @_theclearing_, which designed the identity for its UK launch in 2021, to reimagine its personality for the nation’s "coffee-curious" consumers 🇯🇵 The Clearing’s creative director and founder, Andy Howell, says, “Ueshima already had credibility, heritage and scale, but much of that story wasn’t visible to UK consumers. We’ve moved beyond the much-overused coffee origin stories that have led to a tired category. This rebrand expresses the 'why' behind Japanese coffee culture – combining 90 years of heritage with a restless, rule-breaking spirit.” The full story can be found at transformmagazine.net 💻 #branding #brand #rebrand #design #strategy #transformmagazine by @transform_magazine
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2 months ago
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@mn.associates gives latest @locoartmarket factory-inspired identity 🏭 The cultural gathering in Ho Chi Minh City, Vietnam has established itself as a place for local creatives to showcase their work. Creative studio M — N Associates – itself based in the city – was called on to design the identity for the Summer 2026 fair. The creative studio established the factory as an apt metaphor where LÔCÔ Art Market acted as the final stop in the creative production line. Replete with stacked cartons, packaging tape, signage and shipping labels, the lively identity serves to demonstrate how work finds its way from artists to audience. The full story can be found at transformmagazine.net 💻 #branding #brand #rebrand #design #strategy #transformmagazine by @transform_magazine
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3 months ago
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Gunnersbury Park & Museum repositioned with vibrant identity ahead of centenary celebrations 🎉 Brand consultancy @wiedemannlampe has created a new identity and wayfinding system for @gunnersburyparkmuseum, marking the site's 100th anniversary with a more cohesive and engaging brand presence. Built around the strategic idea of ‘Life’s Rich Tapestry,’ the redesign celebrates the London-based park and museum’s diverse audiences, heritage and activities through a flexible visual system, custom illustrations and a refreshed tone of voice. Complemented by a clear and inclusive wayfinding scheme, the project aims to improve navigation, raise awareness of the museum and provide a stronger platform for future community engagement and growth. #branding #brand #rebrand #design #strategy #transformmagazine by @transform_magazine
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3 months ago
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Major @cocacola refresh marks new era of brand consistency 🔴⚪️ Set to roll out across more than 200 markets, the brand update sees the soft drinks giant refocus its brand identity around its iconic core assets. The new global brand identity was developed by @jkrglobal, while @thesuperultrarare reimagined Coca-Cola’s packaging design system. The full story can be found at transformmagazine.net 💻 #branding #brand #rebrand #design #strategy #transformmagazine by @transform_magazine
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3 months ago
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