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Award-winning. Est. 2006. Global design and production agency building iconic merchandise + packaging for the world’s most coveted brands.
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Performance is getting a clinical look.

As expectations for products rise, brands are making precision part of the creative, bringing testing, measurement, and design details into focus.

This week’s 12hz explores the efficacy aesthetic, and how brands can find their own language within the lab.

#12hz #Marketing #madeby12 by @twelvenyc
0
8 minutes ago
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Royal Purple 👑

#12ColorCrush by @twelvenyc
0
21 hours ago
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New Work: Kiehl’s x Milk Bar custom mailer.  

... and some inspiration from one of our favorite American artists Wayne Thiebaud.

#bestclients #Madeby12 by @twelvenyc
0
2 days ago
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The brooch, reimagined.

Inspired by Victorian “tussie-mussies”—small flower bouquets—and reimagined as a brooch for our latest client gift.

#MadeBy12 by @twelvenyc
3
3 days ago
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The new club uniform 🏃🏻

New Work: Custom sweatshirts for NYLON × Starbucks’ NYC run club, made by Twelve.

#MadeBy12 

Photo Credit: Kit Karzen | Photo Credit: Poupay taken in New York, New York by @twelvenyc
7
4 days ago
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Colors popping in our BKHQ.

Sunbaked grapefruit, electric cerulean, burgundy, pistachio, golden yellow, vermillion, teal + turquoise.

#brooklynHQ #madeby12 taken in Brooklyn, New York by @twelvenyc
3
5 days ago
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There’s a new script for storytelling...

The lines between brand campaign and short film are blurring.

This week’s 12hz spotlights Oscar-worthy brand campaigns and how product, packaging, and merch extend their stories beyond the screen.

#12hz #Marketing #madeby12 by @twelvenyc
0
7 days ago
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Recent Work out in the world🪐

#MadeBy12 #bestteam by @twelvenyc
1
8 days ago
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Anthropologie Holiday ‘26 New Clips

Styled with a few of our favorite pages from September issue of Harper’s Bazaar France.

#newwork #madeby12 by @twelvenyc
2
10 days ago
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New Work: Kiehl’s 1cc Collashot mailer. 😀

A mailer with a plumping reveal.

#MadeBy12 #Kiehls by @twelvenyc
2
11 days ago
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PROOF OF LIFE, Paris edition. 🥂

An afternoon client event at the Twelve Paris office. Engagement insights, a DIY Whimsy Bar, fresh flowers, custom keepsakes, a lot of inspiration and a little champagne.

Came curious. Left with proof.

#MadeBy12 #TwelveParis #BestTeam taken in Paris, France by @twelvenyc
1
13 days ago
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From catwalk to consumer…

Five runway themes that will influence the products, packaging, and spaces around us.

Scroll for the download…

#12hz #NYFW #madyby12 taken in New York, New York by @twelvenyc
2
14 days ago
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