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The What Is Hip-Hop? Project

@twihhp

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TWIHHP – The What Is Hip-Hop Project, a dynamic multimedia and cultural brand that serves as the premier global destination for hip-hop culture.

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March 28, Newark, NJ: @officialtempleofhiphop hosted an all-day Hip Hop activation—headlined by @teacha_krsone’s “Love Is The Message” video production.Cypher introductions. Meet & greet energy. Community voices. Documentary screening + Q&A.This is what a living archive looks like.🙋🏻‍♀️: @desirenobility_ 🎬: tymejourney📢: @ladikutz 🎥: @ugottarespect | Dir: @landskixclusives | Team: @gjpjcrush 📸: @zirephotosevents 📰: @twihhp #TempleOfHipHop #Newark #NJHipHop #KRSOne #HipHopCulture #HipHopDocumentary #BDP #BDPTV #HipHopMedia #CultureDocumentation #ZirePhotosEvents #TWIHHP by @twihhp

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4 months ago

When people talk about hip-hop, they usually stop at four elements.But what if it’s bigger than that?What if the way you build, create, hustle, speak, document, and carry yourself…is hip-hop too?So here’s the real question:How many elements does hip-hop have?👇 Drop your number in the comments.This conversation is about to expand.👕 Official TWIHHP apparel dropping soon.#TWIHHP #HipHopElements #LiveTheCulture #HipHopPhilosophy #ConsciousCulture #WhatIsHipHop by @twihhp

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5 months ago

PEACE. If hip-hop has ever shaped how you speak, move, dress, think, or survive… this project is for you. The What Is Hip-Hop Project isn’t here to define hip-hop for you. It’s here to ask the question — and explore the answers together. Because hip-hop isn’t just music. It’s not just entertainment. It’s a WAY OF BEING. This is documentation. This is culture. This is an archive. 👇 How did hip-hop first touch your life? 👕 TWIHHP shirts & apparel coming soon. For those who LIVE it — not just stream it. #TWIHHP #WhatIsHipHop #HipHopCulture #LiveHipHop #HipHopArchive #CelebrateHipHop #WhatIsHipHop by @twihhp

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5 months ago

Hip Hop Beyond EntertainmentVarious Places | TWIHHPNovember 10, 2009.W Hotel, NYC.I witnessed KRS-One present The Gospel of Hip Hop not as a book—but as instruction. The room felt like a pilgrimage. No hype. Just listening. Hip Hop claiming its place as philosophy, ethics, and way of life.🎤+ 📙: @teacha_krsone 🎧+ 🔊: @kooldjherc 🧑🏽‍🎨+📝: officiallipgame 📸: @zirephotos l @zirephotosevents 📰: @twihhpThat lineage continues.🎵 Free Paper Burn — feat. Treach & Sadat X (coming soon)📘 My Philosophy: Hip Hop Beyond Entertainment — 2026Hip means to know.Hop means to leap forward.Hip Hop is consciousness in motion.🔗 www.myphilosophybook.com#MyPhilosophyTour#TWIHHP#VariousPlaces#KRSOne#HipHopPhilosophy#HipHopHistory#CultureAsInstruction#BeyondEntertainment#ZirePhotography by @twihhp

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8 months ago

Salute to eMC — Real Emcees, Real LegacyTWIHHP | Various PlacesToday we’re giving a massive shoutout to eMC—true pioneers who carry Hip Hop with purpose and precision. Here’s a glimpse of the energy they brought to the stage during the 38th Anniversary of the Rock Steady Crew in 2015. No gimmicks. Just bars, breath control, and respect for the craft.This moment captured Hip Hop as it’s meant to be felt—experienced live, shared collectively, and rooted in history. We honor their contribution and the standard they continue to set. 🥂📍 38th Rock Steady Crew Anniversary🎤 @mastaacepics (Masta Ace)🎤 @mrstricklin🎤 @wordsworthbklyn (Wordsworth)📸 @zirephotosmusic#MastaAce#eMC#HipHopLegends#RealEmcees#HipHopHistory#TWIHHP#CelebrateHipHop#HipHopPhotography#HipHopCulture by @twihhp

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2 years ago

Method Man & Redman — Live and UnfilteredTWIHHP | Various PlacesMethod Man and Redman brought raw, uncut Hip Hop energy to Tucson at the 1st Annual 4/20 Music Festival, and the moment felt exactly how it should—loud, electric, and rooted in craft. On stage at Green Med Wellness Center, the duo moved with veteran confidence, turning performance into shared experience.This wasn’t nostalgia. It was present. Breath control, call-and-response, chemistry built over decades—Hip Hop as a living language, delivered in real time. The crowd felt it because it was real.🔊 Method Man🔊 Redman📍 4/20 Music Festival📸 @zirephotosevents | @twihhp#Redman#MethodMan#420MusicFestival#HipHopLegends#RealEmcees#HipHopHistory#TWIHHP by @twihhp

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2 years ago

Join #TWIHHP in honoring the 30-year anniversary of Jeru the Damaja’s iconic debut album, “The Sun Rises in the East”! 🎶🔥From a magnetic wordflow to raw energy on stage, Jeru’s impact on hip-hop is unparalleled. Let’s celebrate his artistry, influence, and the lasting legacy he continues to create. 🎤💥🎶🔊🎤: @jeru_thedamaja 📸🎥: @zirephotosmusic #Jeru30thAnniversary #HipHopLegend #TrueLyricist #IconicDebutAlbum #30YearsOfJeru #hiphopculture #HipHop50 #50YearsOfHipHop #TWIHHP #celebratehiphop #hiphophistory #hiphopphotography #preservehiphop by @twihhp

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2 years ago

🔊Throw Your “L”s in the Air for Big L!!! Happy Birthday to the hip-hop legend! 🎙️ And the crowd at the 4th Annual Brooklyn Hip-Hop Festival did! 🎶 Here’s to preserving the legacy of Hip-Hop for generations to come! 👆🏿📸: @zirephotosmusic #bigl #throwyourLintheair #hiphopculture #HipHopLegends #HipHop50 #50YearsOfHipHop #TWIHHP #celebratehiphop #hiphophistory #hiphopphotography #preservehiphop by @twihhp

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2 years ago

Ralph McDaniels — A Bronx Icon on the Brooklyn StageTWIHHP | Various PlacesThe crowd rose as Ralph McDaniels stepped onto the stage at the Brooklyn Hip-Hop Festival. Thunderous applause filled the space, and his smile said everything—this was love returned in real time.As the creator of Video Music Box, Ralph didn’t just document Hip-Hop—he helped preserve it when the culture was still fighting to be seen. That night felt like unity, gratitude, and history standing upright in front of us.Happy Birthday, 👑 Uncle @videomusicbox Your work continues to echo through generations.📸 @zirephotosmusic#VideoMusicBox#BrooklynHipHopFestival#HipHopCulture#HipHopLegends#HipHopOnFilm#HipHop50#50YearsOfHipHop#TWIHHP#CelebrateHipHop#HipHopHistory#BehindTheLens#PreserveHipHop by @twihhp

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2 years ago

Happy Birthday, Joe Conzo — The Lens That Helped Define Hip-HopTWIHHP | Various PlacesToday we celebrate @joeconzo —a true architect of Hip-Hop’s visual history. From the earliest days in the Bronx, Joe’s photographs didn’t just document a movement; they defined how the world would see it. His lens carried proximity, trust, and timing—capturing culture as it was forming, not after the fact.Looking back at the HIP-HOP REVOLUTION exhibition at the Museum of the City of New York, the power of Joe’s work is undeniable. The images still speak—gold chains gleaming, stages forming, and icons rising. From DJ Grandmaster Caz to Queen Latifah and Run-DMC, his photographs preserve the spirit, style, and urgency of an era.Joe Conzo didn’t just shoot Hip-Hop—he stood inside it, helping build the visual language that still guides us today. Salute to a legend behind the lens. 🎂📸#HappyBirthdayJoeConzo#HipHopLegend#PhotographyIcon#LegendInTheLens#HipHopPhotography#HIPHOPREVOLUTION#HipHopHistory#50YearsOfHipHop#TWIHHP#CelebrateHipHop#TheBronx by @twihhp

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2 years ago

🎤✨ Lyricist Lounge SummerStage — Red Hook, BrooklynTWIHHP | Various PlacesUpdate: @ZirePhotosMusic is now @ZirePhotosEvents.Throwback to an unforgettable night at Lyricist Lounge SummerStage—where Pro Era and Joey Bada$$ took full command of the stage. The energy was unmistakable: sharp bars, tight movement, and a crowd locked in from the first beat to the last.Big salute to the Prince of Brooklyn—Joey Bada$$—for delivering a powerful set and celebrating another year around the sun. This night captured Pro Era in their element: focused, fearless, and fully present. No gimmicks—just Hip-Hop doing what it does best.🎤 Emcees: @proeraofficial @joeybadass📸 Event Photography: @ZirePhotosEvents📍 Red Hook, Brooklyn#ProEra#JoeyBadass#LyricistLounge#SummerStage#LivePerformance#HipHopRoyalty#TWIHHP#CelebrateHipHop#HipHopHistory#HipHopPhotography#Emcees#TheStage by @twihhp

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2 years ago

W.A.F.F.L.E. NYC — Movement, Music, MomentumTWIHHP | Various PlacesAt the 11th Annual Brooklyn Hip-Hop Festival, the spotlight shifted to the dance floor—and W.A.F.F.L.E. NYC took it from there. A fusion of elite LiteFeet dancers and producers, their presence at the Juice Hip-Hop Exhibition turned performance into electricity.Captured live at Littlefield, these moments show footwork, freestyle, and crowd energy moving as one. No excess. Just precision, rhythm, and culture in motion.🕺 BBoys / Dancers: @wafflenyc🎧 Music: @kidthewiz📸 Photography: @zirephotosevents 📰 @twihhp #TWIHHP#WafffleNYC#LiteFeet#BBoys#Breakin#Uprock#HipHopDance#LivePerformance#BHhf2015#HipHopCulture#HipHopPhotography by @twihhp

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2 years ago