Instagram story viewer> @u1st_> Posts

U/1ST

@u1st_

14K

followers

332

following

MAKEUP · CULTURE · PERFORMANCE
Too smart to be just one thing
#U1ST #SmartMakeup

POSTS STORIES REELS TAGGED

Download All

Finding the gesture, the light and the attitude that make red more than just a color.
Behind the scenes of RED, BUT SMARTER.

Beauty Photo @miguelbenajes
Makeup Artist @martaarce_mkup
Makeup and Hair Assistant @giselafambuena
Model Agency @carmenduranagency
Concept + Art direction @agenciaplayer

#SmartMakeup by @u1st_

48

15

4 days ago

Some days call for something more.
The SALMA attitude. by @u1st_

44

6

13 days ago

The SALMA attitude.

A comfortable, velvety texture that melts into the lips, delivering intense, long-lasting color while caring for them.

Because some colors complete a look.
Others express who you are.

#SmartMakeup by @u1st_

37

2

19 days ago

Back to smart.
September brings back the rhythm, the plans and the fuller days.
It’s also a good time to choose better again.

Discover SALMA 🔴 and Serum Foundation 🟤
now available together on our website.

#SmartMakeup by @u1st_

41

0

21 days ago

Discover SALMA.

Timeless red
Velvety finish
Long-lasting color
Hyaluronic Acid + Retinyl Acetate

An iconic red that cares for your lips, too.

#SmartMakeup by @u1st_

51

4

a month ago

While others focus on color, we go one step further.

Attitude. Care. Comfort.
Meet SALMA. A new red designed to express who you are without saying a word.

RED, BUT SMARTER.

#SmartMakeup by @u1st_

52

7

a month ago

Before makeup becomes visible, there’s an intention

#SmartMakeup by @u1st_

43

4

a month ago

Sometimes the best mascara doesn’t look like mascara.
A clean finish designed for everyday lashes

Transparent Mascara x U/1ST by @u1st_

36

2

a month ago

Smart decisions that add up over time. by @u1st_

50

0

2 months ago

Longevity is about learning to put yourself first as the years go by.

#SmartMakeup by @u1st_

31

1

2 months ago

Beauty evolves with cities.

With their architecture, their design, their way of life, and the way they understand beauty. by @u1st_

28

0

2 months ago

The best summer makeup doesn’t look like makeup.
It looks fresh, lightweight and sun-kissed.

The Glow One Set brings together everything you need for effortless color and healthy-looking skin.

Discover at youfirstbeauty.com by @u1st_

58

3

3 months ago