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Ugly Wolf

@uglywolfdesign

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Award-winning, strategic brand + design agency
@thedieline award winner
New York | Dallas
šŸŒ¹Ugly is a constructšŸŒ¹
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We're proud to have won the prestigious 2024 @thedieline award for Dairy or Dairy Alternative Packaging Concept for our Kashoo packaging. ā  ā  ā  ā ā  Brand Strategy, Design, & Logo Lettering: @katiekravitā  Brand Strategy & Creative Direction: @juleseyplatzā  Brand Strategy: @freddiehenttonenā  Copy: @dcampanaroā  Illustration: @supernicelettersā  Naming: @michaelkravitā  Animation: @mrmillermaier by @uglywolfdesign
2
2 years ago
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We hand-drew the logo typeface to express the hand-crafted nature of the product. The swooping "oo"s match how fun it is to say "Kashoo!"ā  ā  Website and social media mockups show how the brand photography, identity, and packaging all come to life. by @uglywolfdesign
1
2 years ago
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Kashoo, a 100% vegan creamer, blends perfectly with a morning coffee, froths easily with espresso drinks and, with its naturally-sweet taste, takes you to an oasis in your cup.ā  ā  Splash in the deliciously creamy Kashoo. In the grand cream of things, lifeā€™s too short to not enjoy every pour.ā  ā  Brand photography for Kashoo. by @uglywolfdesign
3
2 years ago
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Swag and merch design for Kashoo šŸ˜®ā€šŸ’Øā  ā  Where are our Vegan girlies at? by @uglywolfdesign
1
2 years ago
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Kashoo is a force for nature. The cashew itself consumes far less water than most nuts. With the brand founders' history of island living in Haiti, the brand is particularly focused on the conservation of the ocean, partnering with 4Ocean to clean coastlines. ā  ā  For the vessel, we chose the Tetra Brik Aseptic Ultra Edge, made of responsibly-sourced, renewable paperboard thatā€™s carbon-neutral-certified by the Carbon Trust. This allows you to enjoy every pour without wearing the planet out.ā  ā  by @uglywolfdesign
2
2 years ago
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We created Kashoo for ā€œmug-half-fullā€ kind of people.ā  ā  Kashoo is an all-natural, cashew-based coffee creamer thatā€™s on a mission to replace bitterness with better-ness.ā  ā  The brand identity is inspired by the founderā€™s Haitian roots, the companyā€™s sustainable initiatives, and the tropical climate in which the cashew tree grows and thrives. We commissioned @superniceletters to hero the cashew and bring the brandā€™s personality to life in a fun and energetic way ā€“ ocean waves rippling, palm trees swaying on the beach, majestic mountains, and coconuts bursting with flavor.ā  ā ā  Brand Strategy, Design, & Logo Lettering: @katiekravitā  Brand Strategy & Creative Direction: @juleseyplatzā  Brand Strategy: @freddiehenttonenā  Copy: @dcampanaroā  Illustration: @supernicelettersā  Naming: @michaelkravitā  ā  2024 @thedieline winner, 1st Place for Dairy or Dairy Alternative Conceptā  taken in Haiti by @uglywolfdesign
7
2 years ago
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Business card design for Chief. Because itā€™s not what you know, itā€™s who you know. ā  ā  Since our initial brand work, Chief has raised a total of $140 million in funding, has hit a $1.1 billion valuation, and boasts a 60,000 person waitlist. taken in Tribeca, New York City by @uglywolfdesign
2
2 years ago
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Powerful women deserve a high-end seat at the table. Experiential materials designed for the Chief Clubhouse. taken in Soho New York by @uglywolfdesign
2
2 years ago
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Various merchandise and materials designed for Chief, the executive group where female leaders maximize their impact. #womenhavealwaysbeenpowerful by @uglywolfdesign
1
2 years ago
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We created custom line-drawing portraits of Chief members in a signature style worthy of a presidential portrait. The illustration and its application celebrate the expertise and unique personality of each woman in the Chief clubhouse ā€” like the incomparable @BethComstock, former chair of GE and business advisor, shown here.ā  ā  Illustration by @colinverdi by @uglywolfdesign
2
2 years ago
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When you're in, you're in. Printed and experiential materials for Chief, a private network for executive women. taken in New York, New York by @uglywolfdesign
2
2 years ago
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Revisiting some work from our very first client, Chief. ā  ā  Chief is a private network for executive women that turns the idea of the Old Boy's Club on its head. Today, Chief has a waitlist of 60,000, and is one of TIME Magazine's 100 Most Influential Companies.ā  ā  We worked on initial brand strategy, guidelines, and design, including the brand's first pitch deck, which led to a $70mm fundraise ($140mm to date). Women have always been powerful.ā  ā  Brand Strategy & Design: @KatieKravitā  Brand Strategy & Creative Direction: @juleseyplatz Illustration: @colinverdiā  Clubhouse Photography: Ā©Chief taken in New York, New York by @uglywolfdesign
7
3 years ago
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