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Subash Chandra

@uiux.subash

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Founder & CEO @seative Digital
Helping Startups & Global Brands Build High Performing Websites & Apps $2.58B+ Revenue Impact
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I’ve put together a complete Claude setup to help you build a Design System, and I’m sharing the entire process in this carousel.

As designers, we need to move beyond simply experimenting with AI and start understanding how to integrate it into our actual workflows.

My advice? Don’t just ask AI to generate designs. Learn how to give it the right context, establish clear rules, and use it to support your design decisions.

That’s where the real value lies.

I’ve broken down the setup step by step, so swipe through and follow along.

Save this for your next Design System setup.

#UIDesign #UXDesign #ClaudeAI #DesignSystems #AIForDesigners #ProductDesign taken in United States by @uiux.subash

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2 days ago

𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐢𝐭 𝐭𝐚𝐤𝐞 𝐭𝐨 𝐠𝐫𝐨𝐰 𝐟𝐫𝐨𝐦 𝐚 𝐉𝐮𝐧𝐢𝐨𝐫 𝐭𝐨 𝐚 𝐃𝐞𝐬𝐢𝐠𝐧 𝐋𝐞𝐚𝐝𝐞𝐫?

A UI designer’s career isn’t just about getting better at Figma or creating visually appealing interfaces.

It’s about how your design skills, decision-making, and responsibilities evolve over time.

As you progress, the focus shifts:

→ Junior: Build strong fundamentals

→ Mid-level: Refine your craft and handle complex interactions.

→ Senior: Think beyond individual screens.

→ Lead / Principal: Influence design direction, mentor others, and solve problems .

→ Director / Executive: Connect design with business strategy, build strong teams of an organization.

But here’s something worth remembering: career growth isn’t just about moving up the ladder. It’s about expanding the value you bring to the team and the product.

You don’t need to become a manager to become an exceptional designer.

Deep craft, strategic thinking, and leadership are different ways to grow.
I’ve mapped out the key skills and responsibilities across these career stages in this breakdown.

Save this as a reference for your UI design career, and tell me: which stage are you working toward next?

#UIUX #ProductDesign #DesignCareer #DesignLeadership #CareerGrowth #UIUXDesign #DesignSystems Career path infographic taken in United States by @uiux.subash

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3 days ago

𝐆𝐨𝐨𝐝 𝐃𝐞𝐬𝐢𝐠𝐧 𝐒𝐭𝐚𝐫𝐭𝐬 𝐁𝐞𝐟𝐨𝐫𝐞 𝐕𝐢𝐬𝐮𝐚𝐥 𝐃𝐞𝐬𝐢𝐠𝐧

Over the years, I’ve noticed one mistake designers make quite often:
𝐓𝐫𝐲𝐢𝐧𝐠 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐭𝐡𝐞 𝐰𝐢𝐫𝐞𝐟𝐫𝐚𝐦𝐞 𝐥𝐨𝐨𝐤 𝐠𝐨𝐨𝐝 𝐛𝐞𝐟𝐨𝐫𝐞 𝐦𝐚𝐤𝐢𝐧𝐠 𝐬𝐮𝐫𝐞 𝐢𝐭 𝐰𝐨𝐫𝐤𝐬.

A wireframe isn’t supposed to impress anyone.

It’s supposed to help you think.
Before moving from wireframe → visual design, I always recommend asking:

→ Does the layout follow the user’s natural flow?
→ Is the most important information easy to find?
→ Are the actions clear and properly prioritized?
→ Does every element serve a purpose?
→ Is the experience solving a real user problem?
→ Can users complete their task without unnecessary steps?

The real design work starts when you decide what belongs on the screen, why it belongs there, and how it helps the user move forward.

𝐓𝐡𝐚𝐭’𝐬 𝐰𝐡𝐚𝐭 𝐭𝐡𝐢𝐬 𝐜𝐚𝐫𝐨𝐮𝐬𝐞𝐥 𝐞𝐱𝐩𝐥𝐨𝐫𝐞𝐬: the thinking that happens before the final interface takes shape.

𝐍𝐞𝐞𝐝 𝐚 𝐮𝐬𝐞𝐫-𝐟𝐢𝐫𝐬𝐭 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐧𝐞𝐱𝐭 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐩𝐫𝐨𝐝𝐮𝐜𝐭?

Let’s design it right, starting from the wireframe.

#UIUXDesign #UXDesign #UIDesign #Wireframing #ProductDesign #DesignProcess #UserExperience #DigitalProductDesign taken in United States of America by @uiux.subash

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4 days ago

𝐇𝐮𝐦𝐚𝐧 𝐃𝐞𝐬𝐢𝐠𝐧 𝐯𝐬 𝐀𝐈 𝐃𝐞𝐬𝐢𝐠𝐧 — 𝐰𝐡𝐢𝐜𝐡 𝐨𝐧𝐞 𝐰𝐢𝐧𝐬?

There’s no denying it, AI is advancing fast, and as designers, we need to keep up.

But keeping up with AI doesn’t mean depending on it for everything.

The real danger starts when we let AI replace the fundamentals we were supposed to learn: research, visual hierarchy, UX thinking, context, taste, and judgment.

Because when you stop thinking and start accepting whatever AI gives you, you don’t become a better designer.
You create AI slop.

That’s why I made this comparison.

AI can be faster.
AI can generate more options.
AI can help you explore ideas you might not have considered.

But human judgment is still the differentiator.

Knowing why something works.
Knowing when something feels wrong.
Understanding the user, the business, and the context.
And knowing when not to use the output AI gives you.

Use AI as a tool.
Don’t let it become your design brain.

Because the designers who survive the AI shift won’t necessarily be the ones who use AI the most.

They’ll be the ones who know how to think without it.

𝐖𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤 — 𝐀𝐈-𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝐝𝐞𝐬𝐢𝐠𝐧 𝐨𝐫 𝐡𝐮𝐦𝐚𝐧 𝐣𝐮𝐝𝐠𝐦𝐞𝐧𝐭?

#UIDesign #AIvsHuman #AIDesigners #Designers #UXUI #suvashuiux 𝐇𝐮𝐦𝐚𝐧 𝐃𝐞𝐬𝐢𝐠𝐧 𝐯𝐬 𝐀𝐈 𝐃𝐞𝐬𝐢𝐠𝐧 Infographic taken in United States of America by @uiux.subash

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5 days ago

𝐖𝐡𝐢𝐜𝐡 𝐦𝐢𝐬𝐭𝐚𝐤𝐞𝐬 𝐚𝐫𝐞 𝐦𝐚𝐤𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐬𝐥𝐨𝐰?

I’ve faced this problem more times than I can count.

You can spend hours designing a website, refining every section, fixing the spacing, and making sure everything looks right only to find that the actual website still feels slow.

And sometimes, the problem isn’t the design at all.

Things happening behind the interface can have a major impact on how quickly and smoothly a website performs.

So I’ve put together 7 common mistakes that can slow down a website in this carousel.

Some are basic. Some are easy to overlook. And surprisingly, they’re also some of the most commonly missed.

Swipe through the carousel and let me know: 𝐖𝐡𝐢𝐜𝐡 𝐨𝐧𝐞 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤 𝐡𝐚𝐬 𝐭𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐧 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐬𝐩𝐞𝐞𝐝? 👇

And if you want to know how to fix these issues, comment “FIX” below. I’ll send you the guide.

𝐒𝐚𝐯𝐞 𝐭𝐡𝐢𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐧𝐞𝐱𝐭 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐩𝐫𝐨𝐣𝐞𝐜𝐭.

#WebDesign #UIDesign #UXDesign #UIUXDesigner #WebDesignTips #UXStrategy #subhashuiux taken in United States by @uiux.subash

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6 days ago

𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐏𝐚𝐠𝐞 𝐃𝐞𝐬𝐢𝐠𝐧 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬 𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐫𝐬 𝐒𝐡𝐨𝐮𝐥𝐝 𝐖𝐚𝐭𝐜𝐡 𝐎𝐮𝐭 𝐅𝐨𝐫

A landing page has one clear job: get visitors to understand the offer, trust it, and take the next step.

But small design decisions can easily get in the way — unclear messaging, weak hierarchy, distracting layouts, confusing CTAs, or simply asking too much from the visitor.

I’ve put together this infographic covering some of the common landing page mistakes designers make, along with a bonus one that’s easy to overlook: Misalignment of ad copy.

If the message that brought someone to the page doesn’t match what they see after clicking, you’ve already created friction in the experience.

Take a look through the infographic → How many of these mistakes have you seen in landing pages?

Save it as a quick reference for your next landing page project.

#LandingPageDesign #LandingPage #CRO #UIUX #WebDesignTips #DesignTips #subashuiux taken in United States by @uiux.subash

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9 days ago

Here are 8 websites worth keeping in your toolkit when you’re researching, exploring, or looking for the right design reference.

Swipe through the carousel → you might find a new favorite resource.

Save this for your next design project, and follow along for more practical design resources and industry insights.

#UIDesign #UXDesign #DesignResources #DesignTools #DesignCommunity 8 websites worth keeping taken in United States of America by @uiux.subash

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10 days ago

𝐈𝐟 𝐓𝐡𝐞 𝐇𝐨𝐦𝐞𝐩𝐚𝐠𝐞 𝐄𝐱𝐩𝐥𝐚𝐢𝐧𝐬 𝐘𝐨𝐮𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞, 𝐖𝐡𝐲 𝐃𝐨 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐚 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐏𝐚𝐠𝐞?

A homepage and service page can look similar, use the same visual language, and even talk about the same service.

But they shouldn't do the same job.

The homepage gives visitors the bigger picture like who you are, what you offer, why they should trust you, and where they can go next.

The service page goes deeper.
It focuses on one specific service, explains the value, shows how the process works, builds relevant proof, handles objections, and gives visitors a clearer path toward taking action.

That difference matters for CRO.

I’ve put both experiences side by side so you can see how the content hierarchy and user journey change when the goal shifts from exploring the business to evaluating a specific service.

Take a closer look and comment down below → which difference do you think matters most? 👇

Follow for more practical UI/UX and CRO design breakdowns.

To get the full breakdown comment "DIFFERENCE" and it'll be sent to your DM.

#WebDesign #UIUXDesign #UIDesign #UXDesign #HomepageDesign #ServicePage #CRO #UXDesignTips #subashuiux taken in United States of America by @uiux.subash

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11 days ago

𝐅𝐫𝐞𝐞 𝐯𝐬 𝐏𝐚𝐢𝐝: 𝟖 𝐓𝐨𝐨𝐥𝐬 𝐖𝐨𝐫𝐭𝐡 𝐊𝐧𝐨𝐰𝐢𝐧𝐠 𝐁𝐞𝐟𝐨𝐫𝐞 𝐘𝐨𝐮 𝐏𝐚𝐲

Not every paid tool needs to become part of your workflow.

From experience, I can confidently say that paying for a tool doesn’t always mean getting more value. What matters is whether you actually need it and whether it makes your work easier.

That’s why I put together this carousel with 8 commonly used paid tools and free alternatives worth knowing.

Some free alternatives can cover your everyday needs surprisingly well.

Others are worth paying for when you need more advanced features, speed, collaboration, or scale.

The goal isn’t to avoid paid tools.
It’s to know when paying actually makes sense.

👉 Swipe through the carousel to compare all 8 tools and their free alternatives. You might find a tool you can replace today or discover one that’s actually worth adding to your workflow.

𝐒𝐚𝐯𝐞 𝐭𝐡𝐢𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐭𝐢𝐦𝐞 𝐲𝐨𝐮’𝐫𝐞 𝐝𝐞𝐜𝐢𝐝𝐢𝐧𝐠 𝐰𝐡𝐞𝐭𝐡𝐞𝐫 𝐚 𝐭𝐨𝐨𝐥 𝐢𝐬 𝐰𝐨𝐫𝐭𝐡 𝐭𝐡𝐞 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧.

#UIDesign #UXDesign #DesignTools #FreeDesignTools #UXTools #DesignResources #DesignTips #subhashuiux taken in United States of America by @uiux.subash

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12 days ago

𝐈𝐬 𝐘𝐨𝐮𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐏𝐚𝐠𝐞 𝐋𝐨𝐬𝐢𝐧𝐠 𝐕𝐢𝐬𝐢𝐭𝐨𝐫𝐬?
Let’s find out why!

A service page has one important job: help visitors understand what you offer and decide whether it’s right for them.

Yet many service pages make that decision harder.
The service is buried under too much copy.
The value isn’t clear.
There’s no proof to build confidence.
And the CTA appears without giving visitors enough reason to take action.

𝐀 𝐬𝐭𝐫𝐨𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐩𝐚𝐠𝐞 𝐬𝐡𝐨𝐮𝐥𝐝 𝐜𝐫𝐞𝐚𝐭𝐞 𝐚 𝐧𝐚𝐭𝐮𝐫𝐚𝐥 𝐟𝐥𝐨𝐰:
𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 → 𝐓𝐫𝐮𝐬𝐭 → 𝐄𝐯𝐚𝐥𝐮𝐚𝐭𝐞 → 𝐀𝐜𝐭.

That’s why the structure matters just as much as the visual design.

I’ve put together this guide to show the key sections I consider when designing a service page. The exact structure can change depending on the service, audience, and business model.

𝐁𝐮𝐭 𝐭𝐡𝐞 𝐠𝐨𝐚𝐥 𝐬𝐭𝐚𝐲𝐬 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞: 𝐌𝐚𝐤𝐞 𝐢𝐭 𝐞𝐚𝐬𝐢𝐞𝐫 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐯𝐢𝐬𝐢𝐭𝐨𝐫 𝐭𝐨 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝐯𝐚𝐥𝐮𝐞 𝐚𝐧𝐝 𝐭𝐚𝐤𝐞 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐬𝐭𝐞𝐩

At @seativedigital , we approach website design with that thinking in mind — every section should have a reason to exist and every interaction should move the visitor closer to a decision.

Save this structure for your next website project as you’ll need it in the future.
𝐓𝐡𝐢𝐧𝐤 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐧𝐞𝐞𝐝𝐬 𝐚 𝐛𝐞𝐭𝐭𝐞𝐫 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞? 𝐋𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤.

#ServicePage #WebDesign #WebsiteDesign #UIUX #CRO #WebsiteStructure #WebDesignTips #Figma #subhashuiux by @uiux.subash

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15 days ago

𝟕 𝐔𝐗 𝐖𝐞𝐛𝐬𝐢𝐭𝐞𝐬 𝐖𝐨𝐫𝐭𝐡 𝐁𝐨𝐨𝐤𝐦𝐚𝐫𝐤𝐢𝐧𝐠

A good designer doesn’t rely only on inspiration, you need reliable places to research, learn, validate ideas, and keep your thinking sharp.

Over the years, I’ve found that having the right UX resources within reach can save hours of unnecessary searching and, more importantly, help you make better design decisions.

So I put together 7 UX websites worth keeping in your bookmarks — whether you’re researching a problem, looking for references, learning UX principles, or simply trying to improve your design thinking.

𝐒𝐰𝐢𝐩𝐞 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐜𝐚𝐫𝐨𝐮𝐬𝐞𝐥 →
You might find a resource you’ve never used before.

And don’t just bookmark everything. Pick the ones that actually support the way you work and make them part of your design process.

Save this for the next time you’re stuck looking for a reliable UX resource.

𝐅𝐨𝐥𝐥𝐨𝐰 𝐚𝐥𝐨𝐧𝐠 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐫𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬, 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤𝐬, 𝐚𝐧𝐝 𝐥𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐫𝐞𝐚𝐥 𝐝𝐞𝐬𝐢𝐠𝐧 𝐰𝐨𝐫𝐤.

#UXResearch #ProductDesign #UXResources #UXTools #DesignResources #UXTips #DesignCommunity taken in United States by @uiux.subash

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16 days ago

B2B homepage structure is often misunderstood.

A lot of agency websites try to communicate everything at once like services, capabilities, industries, features and whatnot.

The result? Users leave unguided.
That’s why I put together this simple homepage structure covering the 𝐜𝐨𝐫𝐞 𝐬𝐞𝐜𝐭𝐢𝐨𝐧𝐬 𝐚 𝐁𝟐𝐁 𝐚𝐠𝐞𝐧𝐜𝐲 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐬𝐡𝐨𝐮𝐥𝐝 𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫.

The purpose isn’t to fill every section with content. It’s to create a clear path:

𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝐨𝐟𝐟𝐞𝐫 → 𝐁𝐮𝐢𝐥𝐝 𝐭𝐫𝐮𝐬𝐭 → 𝐕𝐚𝐥𝐢𝐝𝐚𝐭𝐞 𝐭𝐡𝐞 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧 → 𝐓𝐚𝐤𝐞 𝐚𝐜𝐭𝐢𝐨𝐧.

But this is 𝐧𝐨𝐭 𝐚 𝐫𝐢𝐠𝐢𝐝 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤.

There is no universal homepage structure that works for every B2B agency. The right structure depends on your business model, target audience, service complexity, sales cycle, positioning, and most importantly, what your users need to know before they’re ready to take the next step.

Save this framework but remember to use this as a strategic starting point, not a checklist.

𝐢𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐚𝐧 𝐚𝐠𝐞𝐧𝐜𝐲 𝐨𝐰𝐧𝐞𝐫 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝 𝐚 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐰𝐢𝐭𝐡 𝐚 𝐜𝐥𝐞𝐚𝐫 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐬𝐭𝐫𝐨𝐧𝐠𝐞𝐫 𝐮𝐬𝐞𝐫 𝐣𝐨𝐮𝐫𝐧𝐞𝐲, 𝐈’𝐦 𝐣𝐮𝐬𝐭 𝐚 𝐤𝐧𝐨𝐜𝐤 𝐚𝐰𝐚𝐲.

#B2BWebsite #AgencyWebsite #WebDesign #UXDesign #UIDesign #HomepageDesign #CRO #subashuiux taken in United States of America by @uiux.subash

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17 days ago