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이성동 Lee Seongdong

@ulkin_lsd

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Action over perfection
Value the process
@ulkin_official
@bettyboop_cnvs_korea
@cnvs_korea

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좋은 분들 모시고 패션쇼 하는 것도 감사하고 에프터파티도 너무 즐거웠고 불꽃놀이까지 완벽히 행복했다!
다시 열심히 일상으로!

패션쇼 함께한 모델들, 연출, 음악, 엑스러브, 협찬사, 참관해주신 모든 분들 진심으로 감사드려요:) 함께 기억을 쌓아가는 모든 분들 행복합시다💕 by @ulkin_lsd

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a month ago

무사히 23FW 뉴욕 컬렉션 끝!
피날레 인사한다고 갑자기 헤어잡아주는 정많은 뉴욕 🗽
사실 머리 하고 간건데
#NYFW @ulkin_official by @ulkin_lsd

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4 years ago

올해의 최우수패션디자이너상(문화체육관광부 장관상)을 수상하게 되었습니다!
2년 전에 신인 패션디자이너상을 수상할 때 준지의 정욱준실장님이 수상하시는 걸 보고 당시 7년차 디자이너였던 저는 패션 디자이너는 역시 7년차도 신인이구나, 나는 한참 멀었다 라고 생각한 기억이 나는데 올해 이렇게 영예로운 상을 받을지는 상상도 못했습니다.

늘 미래의 패션 디자이너는 어떤 모습일까 고민하면서 오늘에 임한게 어느덧 9년차입니다. 그 사이에 깨달은 부분들은

'옷만 디자인하는 시대는 지나고 있다. 역사와 함께 이미 좋은 옷은 모두 나왔기 때문에 이 부분은 기본이고, 더 나아가 훌륭한 가치를 제공할 수 있는 디자이너가 되어야 한다.' 에서 결국 디자이너의 역량과 더불어 '혁신을 창출하는 창업가로의 능력 확장이 필요하다.' 까지 생각이 미쳤고 결국 스타트업씬에 들어가 5년차 스타트업 대표로 옴니아트를 이끌고 있습니다.

옴니아트는 얼킨을 시작으로 확장된 비주얼IP를 기술과 결합하여 기존의 라이선싱 사업을 혁신하는 솔루션을 만들어가고 있습니다. 운좋게 주변에 좋은 분들께서 스타트업의 성장 방식과 비전에 대해 접하게 해주셨고, 그 행적을 잘 만들어가는 분들을 뵙게 되면서 더 넓은 시각을 가지게 되었어요. 물론 많은 공부를 해야하지만, 그것도 복이라고 생각합니다.

사실 올해 많이 해매었습니다. 다양한 MVP 테스트도 해보고 콜라보레이션도 많이 하고 이런 저런 시도들을 하면서 오히려 본질이 중요하다는 것을 깨닫기도 했고, 욕심을 좀 내려놓을 줄도 알아야한다는 것도 배웠으며, 튼튼한 비지니스 솔루션을 구축했다면, 그 위에 미친듯이 세심하고 디테일한 한 끝이 중요하다는 것도 알게되었습니다. 결국 사람이 중요하다는 것까지.
아이러니하게도 기업가 마인드로 생각을 하려고 노력하다보니 오히려 디자인 방향성은 명확해지는 경험도 하게 되었습니다.

저는 지금 제가 가는 길에 대한 확신이 있습니다. 물론 시기와 운이 잘 맞아야겠지만, 리더는 그 부분까지 고려한 플랜을 짜야 한다고 생각합니다. 모든 도전이 다 잘될수도 없고 시행착오도 많이 겪으며 힘든 시간도 많겠지만 이렇게 응원해주시는 모든 분들 덕에 더욱 마음을 굳게 다집니다. 다시 한번 영광스러운 상 감사드립니다.

좋은 자리 함께 수상하신 패션인플루언서상 장도연님, 패션모델상 주원대님, 하나령님 패션미디어상 박연경편집장님, 신인 디자이너상의 브랜드 기준의 김현우 실장님, 브랜드 강혁의 최강혁/손상락 실장님 우수디자이너상의 홀리넘버세븐의 최경호/손경희 실장님 그리고 공로상의 장광효선생님, 신장경선생님 모두 축하드립니다.

마지막으로 유럽에서 열심히 투자 유치 중인 천자영이사님, 얼킨의 영업이사 황진태이사님, IP커머스 BM을 가능하게 만든 이제니 팀장님, 얼킨캔버스 열심히 만들고 계신 조승목 개발이사님, 코로나로 고생 중인 상품 담당 이예진 팀장님과 더불어 전체 얼킨 팀에게 이 영광을 돌립니다🥰

#얼킨 #ULKIN by @ulkin_lsd

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4 years ago

ULKIN 2027 Spring & Summer Collection Look 07 - 09 by @ulkin_lsd

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4 days ago

ULKIN 2027 Spring & Summer Collection
호접지몽(胡蝶之夢), Butterfly Dream

영원할 것 같았던 계절과
무엇이든 될 수 있을 것 같았던 마음.

나무 아래 흔들리는 빛과 그림자처럼
선명했던 순간은 어느새 꿈처럼 희미해진다.

꿈은 나비가 되고,
나비는 내가 된다.

그리고 다시,
내 눈앞에 나비가 날아간다.

A season that felt as though it would last forever,
and a heart that believed it could become anything.

Like light and shadow trembling beneath the trees,
moments once so vivid slowly fade into a dream.

The dream becomes a butterfly,
and the butterfly becomes me.

And once again,
a butterfly flutters before my eyes.

2026. 9. 2. Wednesday 15:00
DDP Art Hall I by @ulkin_lsd

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2

2 months ago

ULKIN 2027 S/S Collection TICKET EVENT
얼킨의 2027 Spring/Summer Collection에 여러분을 초대합니다.

- HOW TO JOIN

2026. 08. 22. ~ 08. 26. 12PM

1. @ulkin_official 인스타그램 계정 팔로우
2. 본 게시물 좋아요, 스토리 리그램
3. 인스타그램 게시물에 댓글로 이번 컬렉션에 대한 기대평과 함께, 쇼를 같이 보고 싶은 친구를 태그

- WINNERS
12명 / 1인 2매 (동반 1인 가능)

- SHOW INFO
2026. 09. 02 WED 3PM
Dongdaemun Design Plaza, Art Hall I
Performance by XLOV

*당첨 티켓은 본인 및 동반 1인에 한해 사용 가능합니다.
*티켓의 양도 및 판매는 불가합니다.
*당첨자에게는 이벤트 종료 후 개별 DM으로 안내드릴 예정입니다.

#ULKIN #얼킨 #SeoulFashionWeek #서울패션위크 by @ulkin_lsd

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2 months ago

ULKIN Traditional Dyed Batch No.3

같은 위스키도 각 배치(Batch) 별로
기후와 온도, 캐스크, 숙성 환경에 따라
서로 다른 풍미를 갖게 됩니다.

얼킨의 전통염색 시리즈 또한 그렇습니다.
같은 재료, 같은 염색 방식,
같은 작업 과정으로 진행되지만

햇빛과 바람, 온도의 차이는
마치 위스키의 배치처럼 고유의 색과 패턴을 새겨넣습니다.

시간과 환경이 함께 만들어낸 Batch No.3의 스페셜 에디션입니다.
마치 금속이 시간과 함께 산화되듯
깊고 묵직한 색감을 남겼습니다.

반복될 수 없는 차이 속에서
전통 염색이 가진 가치를 발견합니다.

ULKIN Traditional Dyed Series - Batch No.3 by @ulkin_lsd

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0

4 months ago

아침에 경포 해변 한 바퀴 뛰고
커피 하나 사서 바다 보면서 앉아 있다

지금 강릉 매장 철거 중이라
마음도 뒤숭숭하고 운동도 할 겸 뛰러 왔는데 너무 좋다 ㅎㅎ

관리가 힘들고 이익률이 낮은 지방 매장을 정리했는데
대구는 그래도 거의 6개월치 이익의 권리금도 받았고,
강릉은 고향이라 더 마음 쓰였지만 T력을 강하게 발휘하여 과감히 정리!

베티붑은 서울권 12개 매장만 잘 가져가고, 이 마저도 꼴찌들은 계약 종료하면서 효율화해야지.. 약간 안오르는 주식 정리하듯;)

또 최근에 개인에게 크다면 크고 작다면 작은 금액을 넣은 스타트업 하나도 폐업한다는 소식을 들었다 🥲 크헝…

정말 운이 좋아서 확장만 하다가, 과감히 줄여도 보니
다시 제대로 가야하는 길이 보인다…
해봐야 아는 직성 때문에 고생은 좀 하지만
해보지 않으면 뼈저리게 느끼는 깨달음이 안 온다.
다들 진보를 위한 일보후퇴 경험있으시죠? taken in 강원도 강릉 경포해변 by @ulkin_lsd

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6 months ago

ULKIN 2026 FALL WINTER COLLECTION
Look 01-03

Desire Path

Make up @maccosmeticskorea
Hair @la_cle_offical

#ULKIN #26fw by @ulkin_lsd

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1

8 months ago

같은 색은 두 번 나오지 않는 전통염색 피스.

벌써 물류 3장 / 매장 2장만 남은 걸 보니 얼킨 고객님들은 확실히 패션 고관여자에 패션문화를 소비하는 분들 인듯!

—
감에서 얻은 탄닌 성분으로 염색한 원단은
자연스러운 항균성과 통기성을 가지고,
햇빛과 시간에 따라 색이 조금씩 깊어집니다.

덜 익은 풋감을 으깨 염색하는 전통 방식에서 시작해
제주 갈옷의 작업복 감성을 담았습니다. by @ulkin_lsd

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7

8 months ago

처음 얼킨은 ’습작으로 만드는 아이디어’에서 출발했습니다.

완성보다 과정에 집중하고,
실험과 실패가 남긴 흔적을
디자인으로 남기는 것.
그 태도가 브랜드의 첫 시그니처였습니다.

지금의 얼킨은
무궁이라는 상징,
시간을 품은 전통 염색,
빈티지하지만 현대적인 무드,
얼킨을 떠올리게 하는 빛바랜 차콜과 컷아웃,
리사이클링 울로 제작된 스프레이 워싱의 헤비 니트까지.

하나의 키워드가 또 다른 키워드를 부르고,
그 위에 또 하나의 레이어가 쌓이듯
얼킨의 브랜드 색은 누군가의 흔적처럼
서서히, 그러나 분명하게 만들어지고 있습니다.

완성된 답을 보여주기보다
계속해서 쌓아가는 질문으로 남고 싶습니다.
얼킨은 지금도, 여전히 만들어지는 중입니다.

2월 4일 오후 6시 DDP,
“Desire Path” 26FW 컬렉션에
많은 관심 보내주셔서 감사합니다.
남은 기간도 잘 준비하겠습니다. by @ulkin_lsd

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9 months ago

전통 염색이 가진 깊이와 시간의 흔적에 매료되어,
그 기쁨을 따라 작업을 이어가고 있습니다.

얼킨과 결이 맞는 방식으로,
고객들이 자연스럽게 매력을 느낄 수 있도록
다양한 소재와 디자인을 연구하며
얼킨만의 전통 염색을 만들어가고 있습니다🔥

이번 얼킨의 전통 염색 결과물들은
2월 4일 오후 6시, DDP S1관 서울패션위크 패션쇼에서 처음 공개됩니다. 많은 관심 부탁드려요!

마지막 영상은 새벽이 서비스 컷🦭 by @ulkin_lsd

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14

9 months ago