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Phil den Hollander | Underdog Creative Co.

@underdogcreative

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Award winning sports design & branding. Believe in the underdog | Aylmer, ON Based

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7 days ago

NEW WORK | Canadian Baseball League postseason branding.

Always a great challenge designing for sports. Bold marks, strong typography, and graphics that feel right at home on the field, on a jersey, or on a championship banner. by @underdogcreative

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a month ago

CONCEPT | West Lorne Girls Hockey. This was designed for a "Name the Team" Contest held by @westlornegha, in collaboration with London Sports Excellence.

Used the name "Novas" as a clever tie in with the "Comets" sharing the same building. Team ultimately decided on a different identity, so this will live on as a portfolio piece!

#Hockey #WestLorne #Ontario #GirlsHockey #Novas by @underdogcreative

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2 months ago

New season means new apparel designs for the Greater Ontario Hockey League! Swipe through to see all the new 2026/27 season designs. #hockey #gohl #apparel #ontario #oha by @underdogcreative

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2 months ago

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2 months ago

NEW WORK | Donavin Clark of the @ontario_sportsman_series will be repping the colours of Instabond for the remainder of the 2026 season! #racing #oss #livery #camaro by @underdogcreative

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3 months ago

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3 months ago

🏁 New merch just dropped. 🏁

New APC Late Model Series tee design, available online now!

#APCLateModelSeries #APC #SuperStock #ShortTrackRacing #StockCarRacing #OntarioRacing #CanadianRacing #RaceDay #RaceLife #Motorsports #RacingCommunity #CircleTrack #AsphaltRacing #RaceFans #RacingApparel #RaceTrackLife by @underdogcreative

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3 months ago

🏁 New merch just dropped. 🏁

New Dayco Super Stock Series tee design, available online now!

#DaycoSuperStockSeries #Dayco #SuperStock #ShortTrackRacing #StockCarRacing #OntarioRacing #CanadianRacing #RaceDay #RaceLife #Motorsports #RacingCommunity #CircleTrack #AsphaltRacing #RaceFans #RacingApparel #RaceTrackLife by @underdogcreative

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3 months ago

Honoured to help celebrate one of St. Thomas’ greatest athletes!

This custom window mural at the Joe Thornton Community Centre showcases the incredible career of hometown legend Joe Thornton, from his early days in @stthomasmha to an NHL career that spanned more than two decades, and his induction into the @thehockeyhalloffame
#JoeThornton #StThomasOntario #GraphicDesign #WindowGraphics #WindowMural taken in Joe Thorton Community Centre by @underdogcreative

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4 months ago

The Redemption Tour starts this weekend at @ctmpofficial! Happy to once again work with Sam Fellows & FMR on their 2026 livery! #NASCAR #NASCARCanada #Racing #Chevrolet #design #motorsports by @underdogcreative

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5 months ago

With the 2026 season now officially underway, happy to share some designs done for my hometown track, Delaware Speedway! Be sure to stop by the track merch booth and pick up some new gear! #ontracing #racing #delawarespeedway #shorttrack #apparel by @underdogcreative

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5 months ago