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Your services page isn’t there to tell people evvvvverything there is to know about working with you.

It’s there to help the right person feel confident taking the next step.

That’s why the best services pages aren’t just a list of offers.

They’re structured to answer questions, build trust, and guide someone through a decision.

Swipe through to see what that looks like across a few different industries.

And if you’re reworking your own services page, I break down the full framework (with examples) in my latest blog 🤍 by @unicaformo

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2 days ago

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4 days ago

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8 days ago

A website redesign isn’t just about making things look better.

It’s about creating a space that feels like you, connects with the right people, and makes it easier for clients to take the next step.

Peep these before + after transformations 👆 by @unicaformo

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10 days ago

Took a day trip to Yellow Springs and walked right next to Dave Chappelle after I recorded his C in the window but was asked not to film him 💔 by @unicaformo

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12 days ago

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16 days ago

I know sometimes you want to be artistic with your words on your website - but it just makes it worse 😬

People can’t find you when they’re looking for you and Google has no idea what you do/who you are; that’s why using the storybrand framework and EEAT principles is a non-negotiable for your website!!

I go over them both in a lot more depth in my blog post. Comment ‘blog’ and I’ll send you the link 🛝 by @unicaformo

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18 days ago

June has been my fav month of the year so far!!! I’m really finding a groove for the summer with work/life balance and hoping to continue it through July — I also can’t believe that the summer house reunions were in this same month??? June felt like 100 days (in a good way).

I also completed some projects I’m really excited to share more about, landed 2 new clients for the fall that are supes cool (an interior designer and a therapist — two of my fav industries to work with!!)

Fingers crossed July doesn’t fly by 🤞🤞🤞 oh and happy birthday Mom!!!!!!!!!! by @unicaformo

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24 days ago

There’s really no way to share this project and fully express what it means to me 🫶

Sujata was my therapist for 5+ years, and she has completely changed my life. So when she moved across the world, made a shift from traditional therapy into coaching, and trusted me to help bring her new website to life, I felt incredibly honored.

I know firsthand the kind of person Sujata is, the care she brings into her work, and the impact she has on the people around her (if you know me in real life, there’s a good chance I’ve told you to go see her… and some of my closest friends have). She is the real deal.

This next chapter feels so aligned with who Sujata is, and I can’t wait to see where Happyself Coaching takes her.

Sujata, thank you for being you 🤍 by @unicaformo

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a month ago

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a month ago

Excited to finally share this custom website project for @sponzo_interiors 🫶

Stephanie’s interior design work is thoughtful, detailed, and beautiful buuut her DIY website wasn’t showing that. She needed an online presence that matched the experience of working with her and gave potential clients a better feel for the level of work she creates.

We created a modern, clean website that puts her projects front and center and helps visitors instantly understand her style, process, and what makes her different.

So excited for Stephanie to finally have a website that represents the caliber of work she’s doing 🤍 by @unicaformo

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a month ago

Keywords get allllllll the attention, but backlinks are one of the biggest trust signals for SEO.

Think of them as referrals for your website.

When reputable websites link back to yours, it helps Google understand that your business is credible and worth showing to more people.

A few quality, relevant ones can go a long way so you don’t have to have to worry about getting a bazillion (crappy) ones just to have “more”.

Save this one for later if SEO has been on your to-do list. by @unicaformo

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2 months ago