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⚠️ What looks like a bargain may come with a much bigger cost.

"Cheap smokes" are more than just lower-priced cigarettes. Sold outside Canada's legal and regulatory system, they can undermine the safeguards, standards, and public services Canadians rely on.

Because the true cost goes beyond the price tag.

#UnsmokeCanada by @unsmoke_ca

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3 days ago

💭 What's the real cost of "cheap smokes"?

What may seem like a bargain can come with consequences that reach far beyond the purchase itself. Contraband tobacco affects more than the person buying it—it can impact communities, public services, and public safety.

The price tag doesn't tell the whole story. Learn more at Unsmoke.ca.

#UnsmokeCanada by @unsmoke_ca

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4 days ago

⚠️“Cheap smokes” may cost less at checkout, but contraband tobacco can impact public health, public revenue, community safety, and the systems designed to protect Canadians.

The lowest price does not always tell the full story. Learn more now at Unsmoke.ca.

#UnsmokeCanada by @unsmoke_ca

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6 days ago

Canada, it's time to move the conversation forward.

Information empowers adults to make informed decisions.The more we understand about the differences between cigarettes and smoke-free alternatives, the better equipped we are to have honest conversations.

Learn more at Unsmoke.ca. by @unsmoke_ca

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9 days ago

This example from Calgary helps to illustrate what a different approach to ending smoking in Canada could look like: making information tangible, bringing visibility into everyday moments, and sparking conversations ✨ by @unsmoke_ca

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11 days ago

Access to accurate, science-based information shouldn't be this hard.

When adults have the facts, they can make informed choices. It's time to bring the full picture onto the field.
Catch up, Canada.

Learn more at Unsmoke.ca. Access to accurate, science-based information shouldn't be this hard.

When adults have the facts, they can make informed choices. It's time to bring the full picture onto the field. Catch up, Canada.

You can learn more at Unsmoke.ca. by @unsmoke_ca

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12 days ago

Fire free, lighter free, smoke-free options exist, and they are tools that can help build a smoke-free future.

#PutYourLighterDown #UnsmokeCanada by @unsmoke_ca

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17 days ago

Canada has a chance to step up and take the lead.

With better access to clear, science-based information about smoke‑free alternatives, progress is within reach.

Learn more now at Unsmoke.ca. by @unsmoke_ca

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17 days ago

Canada it's time to lead, not lag.

Adults deserve access to information so they can make informed choices for themselves, or for the smoker in their life.

Learn more at Unsmoke.ca. by @unsmoke_ca

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19 days ago

Catch-Up, Canada!

Smoke-free alternatives exist and are fundamentally different from cigarettes. Ensuring access to clear, science-based information is key to supporting informed decisions.

Learn more at Unsmoke.ca. by @unsmoke_ca

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22 days ago

Clear rules matter. ⚽

But so does clear information.

Fire-free, lighter-free smoke-free options exist.

Learn more at 👉 https://www.unsmoke.ca/en/catch-up-canada/. by @unsmoke_ca

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23 days ago

The illegal tobacco trade fuels organized crime and puts Canadians at risk.

It’s time to take a stand against this threat. by @unsmoke_ca

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25 days ago