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#UP_PHELELE

@up_phelele

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We make occasion wear for ladies & gents 🥂
👌🏾 Original clothes - just like you
Advocates for #SlowFashion 💚
#UP_PHELELE #WearYourUniqueness

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Happy Heritage Month — yilililili! 🎉 #UP_NguniSuits

As we celebrate the beauty, richness, and diversity of our heritage, may you be inspired you to boldly embrace, celebrate, and wear your cultural heritage - because it’s one of the secret ingredients that makes your uniqueness👌🏾

Celebrate our Nguni heritage in style with our NGUNI SUITS collection - shop via our website or WhatsApp catalogue - Link In Bio✨

👩🏾‍💻 https://www.upphelele.co.za/product-category/nguni-suits

📲 https://wa.me/c/27767826242

#Nguni #HeritageMonth #UP_PHELELE #WearYourUniqueness taken in Durban, South Africa by @up_phelele

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18 days ago

11 YEARS OF UP_PHELELE 🖤 #UP_blog

August is officially our anniversary month! On the 19th #UP_PHELELE turns 11 - and we’re celebrating by reintroducing our signature #UP_tshirt collection

And because we’re celebrating with our #UP_family, we have a little gift for our day ones…

Bought one of our original T-shirt designs? You can swap it for one of our current designs FREE OF CHARGE!

📸 Send us a selfie in your original UP_PHELELE tee and we’ll take it from there!

Read the full story on our blog - link in bio✨

#AnniversaryMonth taken in Durban, South Africa by @up_phelele

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2 months ago

#UP_ccessories, because every off-cut deserves a second chance ♻️

This collection was born from a simple belief: beautiful fabric should never go to waste!

From our signature #AnkaraHeadWrap to our #AnkaraBucketHat - every piece is thoughtfully crafted using fabric off-cuts from our handmade garments, turning what could have become waste into something beautiful and wearable 👌🏾

Read the full story on the #UP_blog - link in bio✨ taken in Durban, South Africa by @up_phelele

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2 months ago

Three days. Countless conversations. Endless inspiration✨ #UP_blog

What an incredible experience exhibiting at #AllFashionSourcing2026, this event reminded us of the power of collaboration in growing our industry 🙌🏾

We’re especially grateful to @nedbank and @fetolasa for making our participation possible through their continued support of circular fashion entrepreneurs ♻️

Moments like these remind us that every conversation, every connection, and every opportunity brings us one step closer to the future we’re building for African fashion! We’ve shared all our highlights, reflections, and favourite moments on our blog - link in bio❣️

#AFS2026 #CircularFashion #UP_PHELELE taken in Cape Town International Convention Centre (CTICC) by @up_phelele

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3 months ago

#AllfashionSourcing2026 is the party 🥳

Join us as we showcase the beauty of Africa’s premium fashion and textiles. We can’t wait to connect, share our journey, and celebrate craftsmanship with you 🤍

Come experience what it truly means to #WearYourUniqueness ✨

📍 Cape Town International Convention Centre (CTICC)
📅 14–16 July 2026
🎟️ UP_solutely FREE - register on link in bio

Tag someone you’d love to bring along, and we’ll see you there 🙌🏾

#SouthAfricanFashion #SlowFashion #UP_PHELELE taken in Durban, South Africa by @up_phelele

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3 months ago

Our #HDJ2026 Fashion Faves Are In✨ #UP_blog

Another Hollywoodbets Durban July has come and gone, and we’re still swooning over some of the incredible interpretations of this year’s #CountryAllure theme 🤠

From Denim and Cowboy Couture to modern takes on Ubuntu and effortless glamour, South Africa’s creatives truly showed up and showed off! Our latest blogpost highlights the six looks that captured our hearts and imagination the most 🤩

Read the full blogpost via the link in our bio

#SouthAfricanFashion #UP_PHELELE by @up_phelele

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3 months ago

What happens when passion meets opportunity? 🔥#UP_blog

You get five young designers brave enough to take on the Hollywoodbets Durban July Young Designer Award while balancing their studies 🎓

Meet @_joy.sa, @mbali.nqiwa, Leah John, @_its.yus _, and @awethu.maphumulo - @in_umhlanga’s very own Dream Chasers 🤍

Inspired by the beauty of South Africa’s countryside, they interpreted this year’s #CountryAllure theme with creativity, dedication, and resilience. From concept development to garment construction, every look represents countless hours of hard work and a commitment to their dreams.

Please join us in celebrating these talented young designers and their inspiring journey - read the full story on the #LinkInBio

#IN_umhlanga #HDJ2026 taken in Durban, South Africa by @up_phelele

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3 months ago

Durban July 2026 Theme Reveal: Country Allure 🤠 #UP_blog

We had the pleasure of attending the official theme reveal for the Hollywoodbets Durban July 2026 - and let’s just say, this year’s theme has everyone talking…

From first impressions to deeper reflections (especially after last year’s Marvels of Mzansi), we’re sharing our honest thoughts on what “Country Allure” means and how we can still make it uniquely ours 🇿🇦

Tap to read the full blogpost: https://www.upphelele.co.za/from-mzansi-to-country-hdj-2026-theme-revealed

#CountryAllure #HDJ2026 #WearYourUniqueness #UP_PHELELE

*POLL*
Country Allure is giving… taken in Hollywoodbets Greyville Racecourse by @up_phelele

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7 months ago

😍 Love, Styled by UP_PHELELE❣️ #UP_blog

This Love Month, we’re reflecting on the beautiful moments we’ve had the honour of dressing — from bold brides to dapper gents, to unforgettable matric dance magic✨

Read the full blogpost and relive these special moments with us - Link in Bio 💌

#LoveMonth #CelebratingLove #WearYourUniqueness #UP_PHELELE taken in Durban, South Africa by @up_phelele

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8 months ago

Pantone’s Colour of 2026 is here 🤍 #NewBlogPost
 A soft, calming hue that speaks to quiet reflection, intentional living, and slowing down — values we hold close at UP_PHELELE.

Naturally, this made us reflect on seasonless fashion and why some designs never lose their relevance ✨

We unpack it all on the blog — have a read and share your thoughts: https://www.upphelele.co.za/cloud-dancer-a-softer-pace-for-fashion-in-2026

#Pantone2026 #FashionFriday #UP_blog #UP_PHELELE taken in Durban, South Africa by @up_phelele

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8 months ago

✨Hello 2026✨ #UP_blog
 From unveiling our website refresh to celebrating fashion, music, and a decade of design — this chapter is already off to a beautiful start!

We’re reintroducing who we are, what we stand for, and how we can serve you in our first blogpost of the year 💌
 PLUS… bespoke and collection orders are officially OPEN again - tap the link in our bio to read more and step into 2026 with us.
https://www.upphelele.co.za/audaciously-stepping-into-2026

#HappyNewYear #SlowFashionMovement #WearYourUniqueness #UP_PHELELE taken in Durban, KwaZulu-Natal by @up_phelele

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9 months ago

New website… who dis? 👀 #UP_PHELELE

We create occasion wear for ladies & gentlemen - made to celebrate your individuality and life’s special moments with confidence✨

Step into style with purpose: Link in Bio

#WearYourUniqueness #SlowFashion #OccasionWear #AfricanElegance by @up_phelele

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9 months ago