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UP Public Relations

@uppublicrelations

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UP is a lifestyle agency representing leading boutique brands across fragrance, beauty, grooming, home fragrance and design.

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UP Public Relations is pleased to announce its appointment to lead PR and communications for Kaorium @discoverkaorium , the innovative fragrance discovery platform using AI to translate instinct and sensory responses into personalised scent recommendations. Known as The Scent Sommelier™, Kaorium offers a new approach to fragrance discovery, helping consumers navigate the world of scent through an interactive, intuitive experience. The technology made its London debut last year and recently received the Best Digital Innovation award at the 2026 Fragrance Foundation UK Awards. #TheScentSommelier #ScentDiscovery by @uppublicrelations

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3 days ago

A scent to set the tone.

We’re thrilled to announce that @maisonlouismarie No.04 Bois de Balincourt as the official scent partner of @agrostudio_ GLASS BODY SS27 collection

📷 @ayat.kanaan

#agrostudio #boisdebalincourt #lfw #londonfashionweek #maisonlouismarie by @uppublicrelations

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25 days ago

The ultimate hygiene care from @officine_universelle_buly. Pâte de Savon is a promise of cleanliness wherever you are. It’s saponifying properties remove impurities, while its superfine lather releases subtle perfumed notes.

A genuine pocket-sized soap, this tube slips easily into a handbag or beauty case at the service of the wandering washing rituals

Available in Iris, Tuberose, Amber and Myrrh by @uppublicrelations

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a month ago

Six NEW mood-led fragrances for modern wellbeing, now LIVE on thelabco.com

- DEFIANT BLOOM: A disruptive floral that turns softness into power. Chocolate, Mimosa and Sandalwood

- MATCHA TEASE: A bittersweet matcha with peppery fig and woody warmth. Bitter Orange, Cedarwood and Matcha Tea

- ROSE HALO: A spiced rose with luminous warmth and a clean lift. Burnt Bergamot, Oud and Rose

- VANILLA METAL: A dark vanilla with a flash of metallic warmth. Dark Vanilla, Eucalyptus and Spiced Tonka

- VIOLET RIOT: A rebellious floral with modern clarity. Amber, Citron and Violet

- YUZU WAVE: A sun-drenched citrus with salty aromatics and golden woods. Sandalwood, Sea Salt and Yuzu

Fragrance that evokes movement, creativity and joy, but without compromise. Fragrance that’s safe for always. Because everyone deserves a little TLC.

Mood-led fragrance for modern wellbeing by @uppublicrelations

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a month ago

Derived from the Arabic word meaning rare, precious, and exceptional, Nadira No.9 reflects Liz Astor’s fascination with distant cultures and her travels through the Middle East and beyond.

Inspired by starlit deserts, ancient spice routes and nights beneath vast skies, the fragrance captures a profound sense of wonder and contemplation. Rich yet delicate, Nadira No.9 unfolds like a whispered memory, revealing layers of warmth, mystery, and sensuality. This is a fragrance for those moments when time slows and the soul expands. by @uppublicrelations

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a month ago

A luxury deodorant leans into nuance rather than noise. It pairs dependable odour control with considered scent compositions crafted from botanicals such as sandalwood, vetiver, fig leaf, mandarin bloom, grapefruit, and cedar wood. @maisonlouismarie blends move beyond utility, creating a small daily ritual that feels clean, modern, and intentional.

Available in two scents; the woody No.04 Bois de Balincourt and the citrusy No.09 Valle de Farney at maisonlouismarie.com by @uppublicrelations

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2 months ago

Drawing inspiration from a sandalwood fragrance first created by @florislondon in the 19th century, Santal is a refined and contemporary interpretation of one perfumery’s most treasured ingredients

The Santal collection expands its repertoire with an ensemble that will elevate every step of your routine.

#Santal #FlorisLondon by @uppublicrelations

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2 months ago

From London to Manchester, we thank you all for celebrating the launch of Suede Silhouette, the latest release in the Four Corners of the Earth - Reimagined collection from @ormondejayne

Bathed in crimson and violet, Suede Silhouette reflects the warmth of saffron, the richness of raspberry and the quiet confidence of suede.

Available exclusively at @theofficialselfridges by @uppublicrelations

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3 months ago

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3 months ago

Last week, we collaborated with renowned countryside @cowdrayestate and @lavacomms in West Sussex to introduce a unique afternoon tea experience at its romantic Walled Garden. Inspired by the latest Eau de Parfum from @florislondon, Celest, each item is an edible translation.

The afternoon tea is now open for bookings at selected dates throughout the summer

📸 @millykr by @uppublicrelations

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3 months ago

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4 months ago

For the Arty Flowers collection, @baobabcollection collaborates with the sensitive eye of photographer Serge Anton.

Arty Flowers transforms Provence’s gardens into contemporary art. Serge Anton captures the beauty of poppies, water lilies, and flower bouquets with vivid intensity, transferred onto glass to create candles that glow like illuminated paintings. by @uppublicrelations

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4 months ago