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What an evening! 🇺🇸 🇸🇬

On 31 July 2026, we brought together importers, distributors, retailers, and food industry partners for the U.S. Poultry & Egg Networking Dinner and U.S. Shell Egg Launch in Singapore.

It was wonderful to see familiar faces, make new connections, and celebrate this milestone for U.S. shell eggs in Singapore.

A heartfelt thank you to everyone who joined us and made the evening so memorable. Here are some highlights from the event!

Looking to source high-quality U.S. poultry and egg products? Contact us at marcom@usapeecasean.sg for supplier enquiries.

#USAPEEC #USEggs #USPoultry #ShellEggLaunch #Singapore by @usapeec_asean
0
2 months ago
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U.S. Poultry Through the Hands of Singapore’s Culinary Pioneers.

We’re proud to have worked with Chef Eric Neo, Chef Eric Teo, and Chef Pung across different USAPEEC campaigns, each bringing their own creativity, expertise, and passion to showcase the versatility of U.S. poultry and egg products.

👨‍🍳 Chef Eric Neo
Hosted the U.S. poultry and egg masterclass with Nanyang Polytechnic and will return for an upcoming program.

👨‍🍳 Chef Eric Teo
Instructed the U.S. poultry and egg masterclasses held with Republic Polytechnic and Temasek Polytechnic, as well as campaigns to come.

👨‍🍳 Chef Pung
Featured in our digital marketing campaign, Chef Pung's Secret Recipes, where he created 3 new dishes using U.S. poultry. Watch the recipe videos in our pinned post.

From masterclasses to campaign collaborations, these chefs continue to bring U.S. poultry to life through skill, creativity, and flavour.

🔥 And we’re not done yet. Sizzle Showdown is back this July for a brand new challenge. Singapore restaurants and cafés are coming into the spotlight as they reimagine classic dishes with a modern U.S. poultry twist. Stay tuned as the heat begins.

#USAPEEC #USAPEECASEAN #SizzleShowdown2026 #USPoultry #USEggs #SingaporeChefs #SingaporeEats #CulinaryTalents by @usapeec_asean
0
4 months ago
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When buying U.S. poultry, do you know what these two USDA marks mean?

The USDA Inspection Seal indicates that the poultry has been federally inspected for safety and wholesomeness, with its labeling checked for accuracy.

The USDA Grade A Shield, on the other hand, is a quality grade. Grade A is the highest USDA poultry quality grade, and is the most common grade for sale in retail stores. It's USDA's assurance that the cut of meat you are getting is plump & meaty, will retain moisture when cooked, and is free of defects. 

So remember:
USDA Inspection Seal = Safety & wholesomeness
USDA Grade A Shield = Quality

Knowing the difference can help you make a more informed choice when shopping for U.S. poultry and enjoy your meals with greater confidence.

#USAPEEC #USAPEECASEAN #USPoultry #USDA #FoodSafety #FoodQuality #PoultryFacts #USChicken #USTurkey #USDuck by @usapeec_asean
0
2 days ago
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We've concluded another great masterclass session with ITE College West and their School of Hospitality! 

21 students got to practice making some delicious dishes with U.S. poultry and eggs through the mentorship of Chef Dexter Lee and Chef Chew Wei Lung - both award-winning culinary talents. 

Working in teams, the students recreated their professional guide's dishes: the U.S. Duck Mushroom Hoisin Quiche - a bite-sized, umami delight, and the U.S. Chicken Truffle Burrito - a hearty, creamy wrap and a surprisingly punchy Yuzu Orange Madeline, made with U.S. eggs. 

Kudos to all the students for their drive to learn, curiosity and energy! 

@itecollegewest 

#USPoultry #USEgg #USAPEEC #ITE #ITEWest #CulinaryEducation #SingaporeChefs taken in ITE College West by @usapeec_asean
0
4 days ago
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🥚 Happy World Egg Day!

Today, we celebrate one of the most versatile ingredients in the kitchen eggs.

From a simple breakfast to baking, cooking and everyday meals, eggs can be enjoyed in so many different ways.

U.S. eggs are a convenient source of high-quality protein and can be used across a wide range of dishes.

So, how do you like your eggs?

🍳 Sunny-side up
🥚 Boiled
🍳 Scrambled
🥘 Omelette

Tell us your favourite in the comments!

#USAPEEC #USAPEECASEAN #USPoultry #USEggs #WorldEggDay by @usapeec_asean
0
10 days ago
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Shell color does not affect egg quality.

Brown and white eggs are simply sorted and marketed by color.

Why are brown eggs often bigger?
On average, brown eggs are larger because of the breed of hen that lays them.

Why can brown eggs cost more?
They generally cost more to produce, which is often reflected in the retail price.

Brown or white shell color is not a quality factor.

Source: U.S. Department of Agriculture

#USAPEEC #USAPEECASEAN #USeggs #BrownEggs #WhiteEggs by @usapeec_asean
0
14 days ago
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🍳🌶️ Crispy Fried Eggs with Shallots & Chilli Padi
Looking for a quick and satisfying meal? I made these crispy fried eggs using U.S. Shell Eggs crispy around the edges, with soft golden yolks, topped with savoury shallots and chilli padi. Perfect over warm rice! 🍚

🥚 Ingredients
✨3 U.S. Shell Eggs
✨Shallots, thinly sliced
✨Chilli padi, sliced
✨Sweet dark soy sauce
✨Cooking oil, for frying
✨Steamed white rice, for serving

👩🏻‍🍳 How to make it
1️⃣ Fry the U.S. Shell Eggs until the edges are golden and crispy while keeping the yolks soft.
2️⃣ Sauté the shallots, then add the sweet dark soy sauce and chilli padi.
3️⃣ Spoon the sauce over the crispy eggs and serve with warm rice.

For me, good eggs start with well-cared-for hens. With strict USDA-supervised quality controls too, U.S. Shell Eggs give me added confidence in what I’m cooking for the people I care about. 🥚✨

If you’d like to try this recipe too, look out for U.S. Shell Eggs at FairPrice Finest and FairPrice Xtra. 🛒🥚

Try creating your own egg recipe!
@usapeec_asean @fairpricesg

#USEggs #usapeecasean #FriedEggs #EggRecipe #sgfoodie taken in Singapore / Singapura / 新加坡 / சிங்கப்பூர் by @usapeec_asean
124
18 days ago
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☁️🍳 Have you tried making a Cloud Egg before?

It looks fancy but it’s actually SO easy — and I made mine in the air fryer in under 10 minutes! 😂 Definitely saving this for the days when I want to make my usual eggs a little more fun.

I picked up my U.S. Shell Eggs from FairPrice and here’s how I made it:

🥚 Air Fryer Cloud Egg

Ingredients
• 1 U.S. Shell Egg
• Salt & pepper
• Your favourite seasoning (optional)

Steps
1️⃣ Separate the egg white from the yolk.
2️⃣ Whip the egg white until fluffy and stiff.
3️⃣ Shape it into a “cloud” on an air-fryer-safe liner, leaving a little well in the middle.
4️⃣ Add the yolk into the centre and air fry until it reaches your preferred doneness.
5️⃣ Enjoy!

Good eggs start with well-cared-for hens. With strict USDA-supervised quality controls too, U.S. Shell Eggs give me added confidence in what I’m cooking for the people I care about. 💛

Look out for U.S. Shell Eggs at FairPrice Finest and FairPrice Xtra and try creating your own egg recipe! 🥚

What egg recipe should I try next? 👀

@usapeec_asean @fairpricesg

#USShellEggs #CloudEgg #CloudEggs #AirFryerRecipe #AirFryerRecipes by @usapeec_asean
32
19 days ago
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My kind of breakfast upgrade 🍳✨

I picked up U.S. Shell Eggs from FairPrice Finest for this simple breakfast idea. What caught my attention is the care and quality control behind these eggs — they go through strict USDA-supervised processes including washing, sanitising, grading and certification for export.

Keeping it simple with soft-boiled eggs and wholemeal bread because it’s the best way to enjoy the natural flavour and texture of the eggs. No complicated cooking, just a comforting breakfast combo that never gets old.

I love how fuss-free this was — just placing the U.S. Shell Eggs into my soft-boiled egg maker, adding hot water, and waiting for them to be ready 🍳✨

Cracking open the eggs and seeing that smooth, creamy yolk was honestly the best part 🥹 The delicate texture made this simple breakfast feel extra satisfying.

Good eggs start with well-cared-for hens. With strict USDA-supervised quality controls too, U.S. Shell Eggs give me added confidence in what I’m cooking for the people I care about.

Want to try this simple breakfast too? Look out for U.S. Shell Eggs at FairPrice Finest and FairPrice Xtra and recreate it at home! 🛒🥚

@usapeec_asean @fairpricesg by @usapeec_asean
79
19 days ago
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As a chef, quality of produce is what I look for in curating dishes for my clients & family. 

Especially for my family favorite brunch dish, Truffle Tartufata Buttermilk Scrambled Eggs Toast with U.S. Shell Eggs. 

A Simple, comforting, and so easy to recreate at home, Cafe style goodness!

Truffle Tartufata Buttermilk Scrambled Eggs Toast 
Ingredients ~
U.S. Shell Eggs 2pcs
Buttermilk 50ml
Truffle Tartufata paste 2tbsp
Sourdough bread / white bread 1 or 2 slices
Butter 1 tbsp
Salt & Pepper to taste

Method ~
1. Whisk eggs with buttermilk, season with salt & pepper. Toast bread & spread truffle Tartufata on bread.
2. Heat butter in pan on low heat, pour in egg mixture & slowly stir & cook till fluffy & runny. 
3. Remove from heat & place onto toast, Serve warm.

For me, good meals start with great eggs and U.S. Shell Eggs come from well-cared-for hens with strict USDA-supervised quality controls. That gives me total confidence in what I cook for the people I love 💛

Grab U.S. Shell Eggs to try this recipe yourself, available at FairPrice Finest & FairPrice Xtra! 
.
@usapeec_asean @fairpricesg
#USAPEEC #USEggs #FairPrice #EggRecipe taken in Singapore / Singapura / 新加坡 / சிங்கப்பூர் by @usapeec_asean
29
19 days ago
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For me, good eggs start with well-cared-for hens. With strict USDA-supervised quality controls too, U.S. Shell Eggs give me that extra confidence when I’m cooking for the people I care about.

Today, I’m making a simple Egg Sando using U.S. Shell Eggs. They’re large in size, and since I’m using soft boiled eggs for this recipe, I feel reassured knowing I’m using quality eggs.

Ingredients
🥚 U.S. Shell Eggs
🍞 Japanese milk bread (Shokupan)

For the egg salad filling
• Mayonnaise — I love one with a slightly sweet flavour
• Dijon mustard + cream cheese
• Salt & black pepper, to taste
• Fresh herbs, mixed into the egg salad

Simple, creamy and so satisfying! If you’d like to try this recipe too, look out for U.S. Shell Eggs at FairPrice Finest and FairPrice Xtra. 🛒🥚

@usapeec_asean @fairpricesg 

#USAPEEC #USEggs #FairPrice #eggrecipes by @usapeec_asean
12
19 days ago
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Missing Ah Ma’s chai poh omelette? 🥹 This simple dish brings back the taste of home—especially with a bowl of hot rice! 🍚

Ingredients:
• 3 U.S. Shell Eggs
• 2 tbsp chopped chai poh (preserved radish)
• 2 tbsp chopped garlic
• A pinch of pepper
• A little soy sauce
• A little cooking oil

How I made it:

1. Dry-fry the chai poh until fragrant.
2. Fry the garlic with a little oil, then set it aside.
3. Beat the eggs with pepper and soy sauce. Mix in the chai poh and garlic.
4. Pour into the pan and fry until golden. Serve with rice! 😋

Good eggs start with well-cared-for hens. With strict USDA-supervised quality controls too, U.S. Shell Eggs give me added confidence in what I’m cooking for the people I care about.

Look out for U.S. Shell Eggs at FairPrice Finest and FairPrice Xtra and try creating your own egg recipe! 🥚

@usapeec_asean @fairpricesg 

#USAPEEC #USEggs #FairPrice #EggRecipe #ChaiPohOmelette by @usapeec_asean
28
19 days ago
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