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UTMOST FELICITY

@utmostfelicity

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For the troops… 🪖
“Frontline” Nov 28th 10am pst
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NOV 28, 10:00AM PST / 1:00PM EST “Frontline” This is easily the most intricate collection we’ve put together so far. UtmostFelicity started a little over a year and a half ago, and while we’ve made progress, we know there’s still more in us. That’s what Frontline represents. Standing at the frontline face-to-face with our own mediocrity and potential, there’s no turning back, no hiding behind what’s safe. We have to show you all what we’re really capable of, and we hope it inspires you to do the same. UtmostFelicity means peak of happiness*.* That happiness isn’t handed to you, its earned. Mediocrity’s the enemy, and this collection is the first push against it. *Get notified when we drop & get 10% off your order by signing up for early access, link in bio www.utmostfelicity.com by @utmostfelicity
25
a year ago
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The last glimpse of what’s been. The next chapter starts Friday. Collection details then. For the troops 🪖 www.utmostfelicity.com by @utmostfelicity
12
a year ago
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First look at the UF ARMY issued dog tags Small in size, but heavy in meaning. Every brand has symbols and for us this feels like one that belongs, more details dropping soon Styled with the mud wash “Track” jorts, one of the cornerstones of this season For the troops 🪖 www.utmostfelicity.com by @utmostfelicity
9
a year ago
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Every drop brings more people into this world we’re building, and that’s what makes it worth it. The summer sale’s still live but it won’t be for long, because the next chapter is already on the way. Salute to the ones who’ve been genuinely supporting the movement. What’s coming next says more about the brand than anything we’ve done before. For the troops 🪖 Shop now www.utmostfelicity.com by @utmostfelicity
0
a year ago
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End of summer sale is here This is the transition. Summer’s ending, first fall drop loading… Up to 35% off the lineup Next-day shipping on everything, worldwide. Grab what’s left while it’s here. • “Track” jorts ($53) • “Track” jeans ($58.50) • “Worn” salvation tee ($29.70) • “UF ARMY” tee ($29.70) • “Medallion” zip-up ($55) • “Medallion” sweats ($55) • “Felicity” zip-up ($50) • “Felicity” skully ($24) For the troops 🪖 Shop now www.utmostfelicity.com by @utmostfelicity
9
a year ago
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End of summer sale is LIVE Up to 30% OFF sitewide, Limited time only • Mud wash “Track” jorts shown here Shop Now 🪖 For the troops www.utmostfelicity.com by @utmostfelicity
1
a year ago
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Troops in our Baby blue “Track” jorts Colorway 1 of 4 Available now on the website $65, Pre-made, Worldwide shipping For the troops 🪖 Shop now www.utmostfelicity.com by @utmostfelicity
1
a year ago
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“Track” jorts in Navy blue, Out Now Colorway 4 of 4 $65, Pre-made, Worldwide shipping Get 10% off your first order Shop now, for the troops 🪖 www.utmostfelicity.com Person with blonde hair wearing a fitted white crop top, denim knee-length shorts with white side stripes, a gold chain belt, striped white knee socks, and black Adidas sneakers poses in front of a worn garage door with scattered wood on the ground. by @utmostfelicity
3
a year ago
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Troops in our Mud wash “Track” jorts Colorway 3 of 4 Available now on the website $65, Pre-made, Worldwide shipping For the troops 🪖 www.utmostfelicity.com by @utmostfelicity
3
a year ago
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Our “Track” jorts are now live on the site Models are styled in the grey colorway here $65, Pre-made, Worldwide shipping Get 10% off your first order Shop now, for the troops 🪖 www.utmostfelicity.com by @utmostfelicity
3
a year ago
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“Track” jorts are live 4 colorways • Mud wash • Navy blue • Baby blue • Grey These have been a summer essential for me, I wear them like every day fr. Might be the last time you see stripes on a UF piece for a while though, what’s next is gonna different & more detailed. The Pop-up on Aug 16th is gonna be sick, I can’t wait to see everyone and have you meet the team behind this brand. If you’ve been here for this drop, you’re part of the reason we can turn the page into our next chapter. $70 each, Pre-made so they ship out asap For the troops, Shop now 🪖 www.utmostfelicity.com Collage flat lays of washed jorts, mud wash, baby blue, navy blue, grey by @utmostfelicity
0
a year ago
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4U Studio x Utmost Felicity – Pop-Up Event Y’all don’t wanna miss this. @utmostfelicity will be having a pop-up at 4U Studio! Offering limited pieces straight from their collection 4U Studio will be having 35% OFF ALL DAY Saturday, August 16th, 2025 433 Columbia St, Chinatown 12–7PM (Pop-up from 2–6PM) Pull up, support local, and tap in with the community taken in Chinatown, Vancouver by @utmostfelicity
0
a year ago
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