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UW-Madison MSBA

@uw.msba

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Our one-year MSBA program balances descriptive, predictive and prescriptive analytics with a focus on business impact.
#UWMSBA #Analytics

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Excitement is in the air as MSBA students find out the company they will partner with this semester for their consulting capstone project! ✏️📊🖥️ #businessanalytics #consulting #onwisconsin taken in Wisconsin School of Business by @uw.msba

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2 years ago

MSBA AI & Analytics Challenge recap💻📈

The @wisconsinschoolofbusiness MSBA department held their 2nd annual analytics challenge designed to help students practice skills they learn in their coursework and prepare for their consulting capstone project.💼

Last Wednesday, 17 teams of three MSBA students collaborated to analyze unstructured text and presented their findings to a panel of judges. Competing teams were challenged by acting as consulting executives for “Wisneyland Hong Kong,” aiming to uncover trends in customer complaints. Utilizing any data tools participants saw fit, teams examined thousands of customer survey responses and presented solutions that “Wisneyland” could easily implement to improve the park experience.📊

Congratulations to the top three teams: Analytics Anonymous🥇, Bam🥈, and Power GI🥉!

Huge thank you to judges Jay Page, Katie Gaertner, and Sam Fong as well as all participants and faculty who made the event possible! This incredible hands-on learning opportunity for students is one of many for the program, showcasing UW MSBA’s commitment to prioritizing career readiness!🙌🏼

Read more about the event in our latest feature, “Data-Driven Brilliance: Inside the MSBA Analytics Challenge” at the link in bio.🔗
#msba #analytics #challenge #futureleaders #analyticsjourney by @uw.msba

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2 years ago

Dive into fresh insights with our newly launched graduate consulting blog! Our series starts with MSBA Current Topics' guest speaker, Anne Marie Liska, practicum sponsor Sarah Logman, and a journey to @komatsumining Check out the link in bio and tune in for more! #blog #businessanalytics #onwisconsin taken in Wisconsin School of Business by @uw.msba

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2 years ago

📊✨ Our MSBA students spent a day exploring how analytics comes to life across industries during our annual Business Analytics Career Trek!

A huge thank you to @TDSTelecom, @AmFam, and @electronictheatrecontrols for opening your doors, sharing your expertise, and giving students a firsthand look at analytics in action. You help bridge the gap between the classroom and the workplace!

We're fortunate to have such innovative companies right here in our own backyard. On, Wisconsin!

#MSBA #BusinessAnalytics #WisconsinSchoolofBusiness #UWMadison #CareerTrek #OnWisconsin taken in Madison, Wisconsin by @uw.msba

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11 days ago

Career fair season is here! Fantastic attendance at our MSBA Wednesday Workshop, where students sharpened their networking, personal branding, and employer engagement skills. The energy and participation in the room were outstanding!
#MSBA #CareerPrep #FutureLeaders #BusinessAnalytics #ProfessionalDevelopment taken in Wisconsin School of Business by @uw.msba

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a month ago

First day of school! Enjoying an Ian’s🍕 lunch, good company and the MSBA lounge. #businessanalytics #classof2027 #wsb taken in Grainger Hall by @uw.msba

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2 months ago

📊 And...we're back!

This week, we welcomed the newest cohort of students to the @wisconsinschoolofbusiness MS in Business Analytics orientation at the Pyle Center, complete with a beautiful Lake Mendota backdrop. ☀️🌊

The day was filled with learning, collaboration, and connection through:
✨ Faculty and staff introductions
🍡 Our annual Marshmallow Challenge
🧠 LAMP (job search) training
🧱 Lego networking activities
📈 A team data analytics exercise using real-world insurance claims data 🤝 A networking social

From Lego creations to data challenges, students jumped right into the hands-on experience that defines the MSBA program.

Welcome! We're excited for what's ahead! 🎉

#MSBA #BusinessAnalytics #WisconsinSchoolOfBusiness #FutureAnalyticsLeaders #BadgerPride taken in Pyle Center by @uw.msba

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2 months ago

What makes our MSBA experience unique? The people you'll meet along the way.

📍 Career Treks
🏢 Company Site Visits
🤝 Industry Roundtables
📊 Sponsored Capstone Projects
🎤 Guest Speakers

Our students don't just learn about analytics, they connect with the professionals and organizations putting it into practice every day.

These experiences create opportunities to expand your network, explore career paths, gain industry insights, and engage with potential employers throughout the program.

To our incoming class: show up, ask questions, and take advantage of every connection. Your next opportunity could start with a conversation. taken in Wisconsin School of Business by @uw.msba

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2 months ago

☀️ It may be summer, but the @wisconsinschoolofbusiness MSBA Class of ’27 is officially getting started! Our newest cohort just launched their journey with a virtual kickoff and month-long bootcamp.

Here’s a sneak peek at what’s ahead—from treks and trips to competitions, community, and unforgettable memories. The learning happens in the classroom, but some of the best experiences happen outside of it, too.

To our incoming students: welcome! You’re in good company.

#MSBA #ClassOf2027 #BusinessAnalytics #GraduateSchool #StudentLife #FutureDataLeaders #WelcomeMSBA taken in Wisconsin School of Business by @uw.msba

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3 months ago

Taking in the views at the Memorial Union Terrace is more than a UW-Madison rite of passage—it's a place where connections are made and renewed.

We're taking a trip down memory lane with these throwback photos of MSBA cohorts enjoying time together. They remind us that a community is formed and extends far beyond graduation.

Wishing our alumni near and far a wonderful summer! ☀️

#Alumni #BadgerForLife #MemorialUnionTerrace taken in Memorial Union Terrace by @uw.msba

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4 months ago

From day one to graduation, the MSBA program is a fast-paced mix of learning, collaboration, and growth.

To the incoming cohort and those applying in the future, you'll gain so much more than analytics skills. Expect to build:
✅ Curiosity
✅ Communication
✅ Character
✅ Connections

Most importantly, take in every moment! It goes by faster than you think.
#MSBA #FutureLeaders#Analytics #Graduation taken in Wisconsin School of Business by @uw.msba

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4 months ago

Congratulations to the @uw.msba and @uw_mli students on a successful @wisconsinschoolofbusiness Analytics Consulting Capstone! A semester of challenging work culminated in 19 final presentations to company sponsors from a variety of industries. Between virtual and in-person attendance, 65 company representatives watched the students present their deliverables. We are grateful to all of our sponsors who participated, and continue to participate, in this amazing program!

Accuray @agcocorp @betterlifeinsco @caseconstruction_ @chocolateshoppeicecream Clarity CPG @firstsupplyllc @indyeleven @jeffersoncountywi @komatsuconstructionna @kwiktrip @lionsgate @madison_mallards @medtronic @mononaterrace @uwcreditunion UW-Madison Department of Obstetrics and Gynecology @uwbadgers (UW Department of Athletics) @uwunivercity taken in Wisconsin School of Business by @uw.msba

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4 months ago