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Vade Mecum Marketing

@vademecummarkerting

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⛰️ Authentic Marketing for the Trail Ahead. 🧭
Social Made Sharp
SEO Made Sincere
Paid Ads Made Profitable
Built for brands that get their hands dirty.
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Most brands waste budget spreading thin across every platform. The ones that win know exactly where their buyer lives in the funnel, and they own that ground before they expand. Awareness. Consideration. Conversion. Each stage has a platform. Each platform has a job. Know the stage. Own the channel. Drive the revenue. Drop your strongest platform in the comments. Not sure what channel is your strongest or where to find that out? Slide into our DMs and let’s get to work. by @vademecummarkerting
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5 months ago
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You don’t need to be everywhere. You need to be in the right place at the right time for the right person. Most brands waste budget spreading thin across every platform, chasing followers who will never buy. The brands that win know exactly where they live in the funnel and which platforms deliver them there. Here’s how it maps: Awareness (Top of Funnel) YouTube, Instagram Reels, TikTok. Cold audiences. New eyeballs. You are the first impression. The job here is not to sell. The job is to exist in the right feed at the right moment. Consideration (Middle of Funnel) Instagram, Facebook, Pinterest, Google Search. These platforms are where buyers research, compare, and decide they trust you. Content depth matters here. Reviews. Builds. Proof of product. Conversion (Bottom of Funnel) Google Search. Email. Retargeting ads. This is where intent meets infrastructure. The buyer already knows you. Now you close. Pick the one or two platforms where your buyer actually spends time, at each stage. Dominate those before you expand. A brand with 5,000 loyal followers in the right channel will outperform a brand with 50,000 spread across six dead ones. Visibility without strategy is noise. Know the stage. Own the channel. Drive the revenue. Which platform is your strongest right now? Drop it below. Need help figuring that out? Slide into our DMs and let’s get to work. by @vademecummarkerting
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5 months ago
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Not all metrics tell the truth. Most brands are measuring the wrong things. Impressions, follower counts, reach, they look good in a report and mean nothing for your bottom line. A North Star Metric is the one number that actually confirms your brand is moving. It’s specific to your product, your market, your growth stage. It’s not assigned by a template or copied from a competitor. We build every campaign around yours. If you’re tired of reporting numbers that don’t connect to revenue or agencies trying to fit you into their pre-fab molds - slide into our DMs and let’s get to work. by @vademecummarkerting
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5 months ago
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This is where it starts. Vade Mecum. Latin for “go with me.” Not a tagline we picked because it sounds good. A statement of intent. We built VMM for the outdoor brands that have great products and zero patience for agencies that charge a fortune, disappear into reports full of jargon, and never move the needle. We’re different in two ways that matter: We have 10 years of Fortune 500-caliber SEO. And we actually know what it means to play in the dirt. That combination is rare. We built a whole agency around it. If your brand deserves to be found, and you’re tired of being invisible on Google while inferior competitors outrank you, this is your sign to reach out. ⛰️Authentic Marketing for the Trail Ahead.🧭 by @vademecummarkerting
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5 months ago
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