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Vers Creative | Marketing Agency | Video, Web, Design

@vers_creative

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Three things we’re learning when it comes to AI — and why we’re all in:

#1 Speed without the sloppy.
We’re moving faster than ever without losing our edge. Think of it like a chef with a sharper knife — slicing hours, not corners.

#2 Tech that enhances taste.
AI isn’t replacing creativity — it’s the secret ingredient that makes every idea bolder. Like adding truffle oil, not removing the chef.

#3 Clients feel the difference.
More smiles. Faster approvals. Better outcomes. We’re not just experimenting — we’re delivering.

It’s like flying first-class with autopilot: you still need a great pilot, but the journey? Smoother than ever.

Got a project or wild idea in mind? Let’s build something remarkable — together.

#verscreative #AI #Creative #MadeWithAI #markering #NextGenMarketing #adsoftheworld #ad #adverstising #branding taken in Florida by @vers_creative

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Meet Briana!   Briana loves to help people achieve their best potential, and guide them through how to solve any bumps along the way.

Between her background in Health Care Administration, and her experience working within creative agencies, Briana is passionate about guiding brands to fruition with the help of Vers. She enjoys learning new skills and gaining experience in all areas of the creative world in order to best understand how to manage projects and create authentic relationships with team members and clients.
 This is her stuff:
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Dog Mom Hat: I have two Dachshunds: Oscar Mayer who is 13 years old, and Snoop, who is 1.5 years old. Snoop was our quarantine breakdown purchase, and the best decision we have made yet! #dogmomlifeisruff
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Daily Planner: Nothing beats using a paper planner and checking off tasks. My type A personality thrives when I am able to plan and prepare...except when I use a pen and can’t erase it.
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Mug: Cute cup + coffee = happiness
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Flowers: There is something about having fresh flowers that brings a sense of love and comfort to a home. They are one of my favorite gifts to receive and to give.
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Karaoke Microphone: I take pride in knowing the lyrics of almost every song played, 99% of the time. I love all music, from Frank Sinatra to Queen… and I may turn any event into karaoke, at any moment, therefore the microphone has a built-in speaker as well.
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Charcuterie Board: One of my favorite hobbies is creating delicious charcuterie boards for family and friends to enjoy together. It is an art form that I have perfected, and consumed copious amounts of. *extra points if you know this cheese pictured, if you don’t, 10/10 must try*
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Hydroflask: I have been an avid Hydro Flask user for years, and I never leave the house without it. I do have a bone to pick though- why does it not fit in any car cup holder in the world?  ======

Work with Bri!   Shoot us a DM and let’s get make your dream project a reality! taken in Tampa, Florida by @vers_creative

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Salve, Amici!
Here’s your first glimpse of something we can no longer keep to ourselves— @cokobostudio’s design concept for a @fearofgod permanent store and Sartoria studio, right in the heart of #Milan, Italy.

This preview reveals the entryway concept: a bold yet understated invitation to step into the subtle theme of Heaven on Earth, where each spatial layer draws you deeper into an immersive experience.

And this is just the beginning.
Follow along and share as new layers of the story unfold each week.

#FearOfGod #DesignReveal #CokoboStudio #KelliOgboke #Milan #MadeInItaly #DesignItaliano #InteriorDesign taken in Milan, Italy by @vers_creative

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Marketing gets you noticed.
Branding gets you remembered. 
Without both, you’re just that random person waving in the corner. With both, you’re the song people can’t stop humming.

Ready to stop waving and start echoing?  Let’s build something unforgettable.  Shoot us a DM. taken in Tampa, Florida by @vers_creative

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“Consistency, not perfection, is what actually keeps content moving forward.” - Briana Yates

In this conversation, podcast host Trevor Grimes of THE CONTENT CROWD sits down with our very own @brianayatess, to talk about wrangling creatives, building trust with clients, and keeping projects on track without losing sight of the human side of the work.

The Content Crowd is available on Spotify, Apple Podcasts and other platforms. taken in Tampa, Florida by @vers_creative

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Here are some ways to start measuring creativity without killing the soul of the work: 
• Impact: Did it move people to act, donate, or share? How? Clicks?

• Clarity: Does the message land with the audience you intended? How do you know? Survey? Did we ask?

• Craft: Is it executed with excellence, not just ideas thrown together? Whats the standard?

• Resonance: Did it create conversation or just scroll-past silence? Earned Media? Buzz? Endorsements?
 
Next time you review a project, ask:

• Does this feel human, or formulaic?
• Did it solve the problem better than the last attempt?
• Would we be proud to put our name on it five years from now?

Creativity isn’t just “done or not done.” It’s measurable, valuable, and worth grading well.

If you or your team need help measuring or maybe creating momentum with your organization’s creative and marketing strategies . We can help. Shoot us a DM and let’s work together . taken in Tampa, Florida by @vers_creative

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Send this to that one friend with a Beautiful Mind!

In the Award Wining classic “A Beautiful Mind”, Nash (Russell Crowe) didn’t just admire creativity… he mapped it out for us unlike anyone had before.

He measured patterns on glass, broke down strategy at a bar, and showed us that creative brilliance isn’t just mystical. It’s measurable.

As we know, creativity is indeed beautiful. But with the right mindset (and the right people), it’s also trackable. We can see the results, spot solutions, and scale impact.

Let’s not just celebrate the dreamers—let’s value the ones with a beautiful mind who can measure creativity itself.

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Tired or of not knowing how your content or creative is doing? Get some help from our Beautiful Minds? DM US

#Creativity #Leadership #BeautifulMind #CreativeImpact #thecreativesqueeze #justinprice taken in Tampa, Florida by @vers_creative

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Just a lil’ #throwbackthursday reminding us all that “You don’t have to be great to start, but you have to start to be great.” – Zig Ziglar

Greatness grows in community…and is usually way more fun too…. So show up, serve, and stand with others, because impact doesn’t wait for perfect timing.

What are you waiting for? taken in Tampa, Florida by @vers_creative

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This Apollo 13 line is iconic—but it also feeds a dangerous myth.

Great leaders don’t protect their teams from failure—they teach them how to recover, reflect, and rise. Because every breakthrough is born from what didn’t work.

Here are three ways we actually turn mistakes into momentum at @vers_creative  
#1 - Debrief the crash. Don’t gloss over it—dig into what happened and why.

#2 - Celebrate the lesson. Make learning from mistakes part of your culture, not something to hide.

#3 - Practice resilience. Show your team that setbacks don’t define you, but your response does.

Apollo 13 didn’t succeed because failure was avoided—it succeeded because mistakes were faced, solved, and transformed.
 In leadership, failure isn’t the end—it’s the fuel that gets you home.

Btw … you can read about these failures and many more from my 20+ years of Creative Leadership in: The Creative Squeeze. Don’t miss out on learning from my Fails…

( link in Bio ) taken in Tampa, Florida by @vers_creative

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