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Freelance Art & Creative Director
Amsterdam based
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@birkenstock | Effortless Lines. Made To Stand Out [Paris]

Back in May, we shot content for Birkenstock, giving a push to their fine strap selection for London and Paris audiences, connecting to each city through the small everyday nuances of summer as locals really live it. For Paris, we captured a vision both aspirational and authentic, secretly shot between Paris and London: drinks by the canal, fresh market food, and people-watching like a true local.

Creative Agency | @yeet.earth
Client | @birkenstock

Talent: @lululindinger

ECD: @mrmann
Executive Producer: @jake_perry_
Client Services Director: @wolverfurn
Account Manager: @oliviavozzolo
Creative Direction: @victormazzza x @emaeja
Junior Creative: @neh__aa_
Producer: @dhavaljoshilondon
Production Coordinator: @mathildablowers
Production Assistant: sofiawilkinsonsteel 
Stills: @hannah.cosgrove
Film: @brunemaubert
MUA: @ezove
Retouch: @planproductions taken in Paris by @victormazzza
7
3 months ago
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New pieces from the Umbro SS26 Home Collection are live. A club. The community surrounding it. The everyday culture of grassroots football.

Client @umbro
umbro | Helene Hope
umbro | Aaron Groves @aarongroves

Production | @planproductions
Creative | @yeet.earth

Production
Producer | Cal Carson @cal.production
Creative Director | Victor Maza @victormazzza
Production Coordinator | Charlotte Anderson Rivas @ccharlotteanderson
Production Runner | Izzy Harrison @freelance_izzy
1st AD | Brodie Carson @bro.alchemize
2nd AD | Rebecca Sanders @bex.sanders
Runner | Shehzida Iqbal @cherazade
Runner | Isla Brown @isla_mcdade

Still Image
Photographer | George Morris @georgemorrisss_
1st Assistant | Sam Pugh @sgpphoto
Digi Op | Kenneth Liew @kenliw
BTS | Victor Maza

Moving Image
Videographer | Brune Maubert @brunemaubert
Social Shooter | Ryan Nicholas @nicholasvisuals

Set Design
Art Director | Sophie Blackhurst @blackhurstandco
Art Department Lead | Jemma Seddon @jem3006
Assistant Art Department Coordinator | Beth Davenport @beffdavenport
Art Department Assistant | Emma Davenport @emmasophie98
Art Department Assistant | Jack Berry @jackbberry

Hair & Make-Up
H/MU Designer | Hannah Sorcha @hannahsorcha
H/MU Assistant | Terri Grisdale @terrigrisdale

Styling
Stylist | Olivia Joan Brown @oliviajoanbrown
Stylist Assistant | Kate Davies @ka.dot

Cast
Talent | Evie @evierawnsleyxx
Talent | Kevin @kevincha.ve
Talent | Noah @noahfalla
Talent | Priyankka priyankkarrasu
Talent | Jayden @ja.ydenb
Talent | Churchill @church11061
Talent | Cal @calblackbrough
Talent | Fin @fin.mp3
Talent | Joshua @j8ghost
Talent | Savanah @savanahelkinson
Talent | Chak @chakleslie

Unit Medic | Becky Bates
Caterer | Feast & Flow @feastflow

Still Life
Producer | Charlotte Perry @charlotte___perry
Studio Manager | Hannah Weedall @hannahweedall
Still Life Photographer | Mike Roe @mikejroephoto
Still Life Stylist | John Proctor @johnproctor_still_life
Set Design | Prop It @propitcreative by @victormazzza
4
5 months ago
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Before moving to Amsterdam, I spent a few weeks at @fuegocaminaconmigo crafting a bold new visual universe for the Mahou x LaLiga collaboration. Built around Cinco de Cinco (Five out of Five), the platform elevates the sponsorship into a curated editorial world, translating the spirit of football into a more iconic, aspirational, and premium visual language. Class collab, fire agency, next level team. Gràcies companys.

Client I Mahou
Agency I Fuego Camina Conmigo
Role I Freelance Art Director
Team Fuego I Natalia Carranza, Sara Pardo, Uri Fernández, Pita Gan, Nacho Hernández, Fran Paz, Ariadna Castells, Lluis Maronda, Laura Lorenzo, Joan Tremoleda, Helena Grau, Natalia Carrero, Patricia Millán, Rubens Pérez, Sergi Silvestre, Gerard Arias, Andrea Devesa, Amaya Crichton, Flavià Boleda, Gerd Satorras.
Production Company I Agosto
EP I Belén Gayán 
Producer I Valentina Atalla 
Director I Theodor Guelat 
DOP I Carlos Feher by @victormazzza
5
6 months ago
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Today is the first ever @birkenstock Member Days 🌟 We wanted to celebrate it with this bunch of fun, diverse & quirky characters. All wearing the iconic Boston. Everyone welcome. Been building this for months with the most incredible people. Directed & photographed by @loisycohen and shot by @robnorm_ 

@emaeja @oliviavozzolo @mathildablowers @dhavaljoshilondon always the best team. 

Really proud of this one with the @yeet.earth family 

@birkenstock | Member Days 2026

Creative Agency | @yeet.earth
Client l @birkenstock 
ECD I @mrmann
Executive Producer I @jake_perry_
Client Services Director I @wolverfurn
Account Executive I @oliviavozzolo
Creative Direction I @victormazzza x @emaeja
Producer I @dhavaljoshilondon 
Production Assistant: @mathildablowers 

Stills | @loisycohen
Film | @robnorm_ @loisycohen 
Post | @robnorm_ @matty_dunky
Stylist | @kamranrajput
Make Up I @vanityvenom 
Hair I @wigsbyneillucas
Set Designer I @marcoturcich
Retouch | @planproductions by @victormazzza
5
4 months ago
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World Cup season. Diverse cultures. All attitude. Shot in Amsterdam with this bunch of superstars a few months back.

Snipes team: @moisinthehood, @donika_og thisismeryl
Creative: @cryingpablo
Executive Creative Producer & casting: @zoeelenibab 
Producer: @tyra.koning
Brand Manager: @vvalentinoantonio
Project Manager: @youlovepeyman
Director: @pourxtoi
Art Director: @victormazzza
Photographer: @domedarko & @caesar.tif
DOP: @robinruitenberg
Social DOP: @robinvangeemen
1st AC: @krijnwintjes
Gaffer: @berend_keesman
Best Boy: @romme.f sound design: @studio.marma

Set Design: @cherivaraisa assistants: @babet.jy
Runner: @ch4ritycharly

Stylist: @simonevanommen
Stylist (Snipes): Marina
MUA: @thirza.king @eldridge_mullenhof
Hair: @yazzbratzz

BTS: @esmasanches
Production Assistant: @dianelucee

Talent: @edgardavidsofficial

Influencer: @saanamirzaie

Models: @yoni_speaks @justinevhngn @matsmingus @chakir.arjdal @rivakeuning
Leyem Jahleani by @victormazzza
9
5 months ago
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The sidelines of the field are where football, fashion and culture collide. More content out for UMBRO SS26 Home Collection.

Client @umbro
umbro | Helene Hope
umbro | Aaron Groves @aarongroves

Production | @planproductions
Creative | @yeet.earth

Production
Producer | Cal Carson @cal.production
Creative Director | Victor Maza @victormazzza
Production Coordinator | Charlotte Anderson Rivas @ccharlotteanderson
Production Runner | Izzy Harrison @freelance_izzy
1st AD | Brodie Carson @bro.alchemize
2nd AD | Rebecca Sanders @bex.sanders
Runner | Shehzida Iqbal @cherazade
Runner | Isla Brown @isla_mcdade

Still Image
Photographer | George Morris @georgemorrisss_
1st Assistant | Sam Pugh @sgpphoto
Digi Op | Kenneth Liew @kenliw
BTS | Victor Maza

Moving Image
Videographer | Brune Maubert @brunemaubert
Social Shooter | Ryan Nicholas @nicholasvisuals

Set Design
Art Director | Sophie Blackhurst @blackhurstandco
Art Department Lead | Jemma Seddon @jem3006
Assistant Art Department Coordinator | Beth Davenport @beffdavenport
Art Department Assistant | Emma Davenport @emmasophie98
Art Department Assistant | Jack Berry @jackbberry

Hair & Make-Up
H/MU Designer | Hannah Sorcha @hannahsorcha
H/MU Assistant | Terri Grisdale @terrigrisdale

Styling
Stylist | Olivia Joan Brown @oliviajoanbrown
Stylist Assistant | Kate Davies @ka.dot

Cast
Talent | Evie @evierawnsleyxx
Talent | Kevin @kevincha.ve
Talent | Noah @noahfalla
Talent | Priyankka priyankkarrasu
Talent | Jayden @ja.ydenb
Talent | Churchill @church11061
Talent | Cal @calblackbrough
Talent | Fin @fin.mp3
Talent | Joshua @j8ghost
Talent | Savanah @savanahelkinson
Talent | Chak @chakleslie

Unit Medic | Becky Bates
Caterer | Feast & Flow @feastflow

Still Life
Producer | Charlotte Perry @charlotte___perry
Studio Manager | Hannah Weedall @hannahweedall
Still Life Photographer | Mike Roe @mikejroephoto
Still Life Stylist | John Proctor @johnproctor_still_life
Set Design | Prop It @propitcreative by @victormazzza
1
6 months ago
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The New Era SS26 MLB Heritage Collection just dropped. We hit the streets of Rouen to capture how American heritage meets European daily life through @mathismolinie; chef, creator, and pure rhythm. From kitchen to city corners, his style shows how the cap moves effortlessly through modern culture. Big love to the team who made it all happen.

Creative Agency | @yeet.earth
Client | @neweracapeurope

New Era | @leeda______ + @liv.shilvock
Production Partner | @planproductions

Creative Director I @victormazzza 
Creative I @neh__aa_ 
Talent | @mathismolinie
Stills | @pepperezguarro
Film | @brunemaubert
Motion Post | @brunemaubert
Stylist | @jakehunte
Stylist Assistant | Anaïs Gillot
HMU | @juliettegaymua
Retouch | @planproductions by @victormazzza
6
7 months ago
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Run in colour for HOKA’s Global Running Day. 

Set by @sherin_awad, shot by @mikejroephoto, art & creative direction by me 🫰

Creative Agency | @yeet.earth
Client | @hoka_eu
Stills | @mikejroephoto
Set Design | @sherin_awad 
Retouch | @planproductions
Production I @cal.production 
Studio Manager I @hannahweedall by @victormazzza
5
4 months ago
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The Nowhere brand world continued with a journey to Nowhere/Nirgendwo for HOKA DACH & Bergfreunde, shot in magic Slovenia in the spring time. Launching the HOKA Speedgoat 7, the story captures the journey not to a place, but a shared feeling that trail runners are all looking to reach. Across the trails, across the globe 🏔️

Agency @yeet.earth 
Client @hoka_eu & @bergfreunde 
Creative Direction @emaeja x @victormazzza 
Production @sidetrackedmag 
Motion @sfm_films 
Photography @jakebaggaley.photographer 
Talents @sophiasbolte @alassanf @larissahausler @erik.schereder taken in Soca River by @victormazzza
2
6 months ago
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Second drop from UMBRO SS26 Home Collection is here, featuring incredible portraits by @georgemorrisss_ and meeting the team behind our home club.

Client @umbro
umbro | Helene Hope
umbro | Aaron Groves @aarongroves

Production | @planproductions
Creative | @yeet.earth

Production
Producer | Cal Carson @cal.production
Creative Director | Victor Maza @victormazzza
Production Coordinator | Charlotte Anderson Rivas @ccharlotteanderson
Production Runner | Izzy Harrison @freelance_izzy
1st AD | Brodie Carson @bro.alchemize
2nd AD | Rebecca Sanders @bex.sanders
Runner | Shehzida Iqbal @cherazade
Runner | Isla Brown @isla_mcdade

Still Image
Photographer | George Morris @georgemorrisss_
1st Assistant | Sam Pugh @sgpphoto
Digi Op | Kenneth Liew @kenliw
BTS | Victor Maza

Moving Image
Videographer | Brune Maubert @brunemaubert
Social Shooter | Ryan Nicholas @nicholasvisuals

Set Design
Art Director | Sophie Blackhurst @blackhurstandco
Art Department Lead | Jemma Seddon @jem3006
Assistant Art Department Coordinator | Beth Davenport @beffdavenport
Art Department Assistant | Emma Davenport @emmasophie98
Art Department Assistant | Jack Berry @jackbberry

Hair & Make-Up
H/MU Designer | Hannah Sorcha @hannahsorcha
H/MU Assistant | Terri Grisdale @terrigrisdale

Styling
Stylist | Olivia Joan Brown @oliviajoanbrown
Stylist Assistant | Kate Davies @ka.dot

Cast
Talent | Evie @evierawnsleyxx
Talent | Kevin @kevincha.ve
Talent | Noah @noahfalla
Talent | Priyankka priyankkarrasu
Talent | Jayden @ja.ydenb
Talent | Churchill @church11061
Talent | Cal @calblackbrough
Talent | Fin @fin.mp3
Talent | Joshua @j8ghost
Talent | Savanah @savanahelkinson
Talent | Chak @chakleslie

Unit Medic | Becky Bates
Caterer | Feast & Flow @feastflow

Still Life
Producer | Charlotte Perry @charlotte___perry
Studio Manager | Hannah Weedall @hannahweedall
Still Life Photographer | Mike Roe @mikejroephoto
Still Life Stylist | John Proctor @johnproctor_still_life
Set Design | Prop It @propitcreative taken in UK by @victormazzza
3
7 months ago
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@birkenstock | Effortless Lines. Made To Stand Out [London]

Back in May, we shot content for Birkenstock, giving a push to their fine strap selection for London and Paris audiences, connecting to each city through the small everyday nuances of summer as locals really live it. For London, we dreamt back to many summers there. Lining up for a cold dip in a tiny pond on the heath, paying for an extortionate drink in a London pub just to go outside and drink it on the dusty pavement, or spending 90 mins traversing rush hour after a long just to briefly see a friend, and having absolutely no regrets about any of those. 

Team:

Creative Agency & Prod | @yeet.earth
Client | @birkenstock

Talent: 
@torivanbreugel [+ @figgyfashionrat ]

ECD: @mrmann
Executive Producer: @jake_perry_
Client Services Director: @wolverfurn
Account Manager: @oliviavozzolo
Creative Direction: @victormazzza x @emaeja
Junior Creative: @neh__aa_
Producer: @dhavaljoshilondon
Production Coordinator: @mathildablowers
Production Assistant: sofiawilkinsonsteel
Stills: @hannah.cosgrove
Film: @brunemaubert
MUA: @ezove
Retouch: @planproductions taken in London by @victormazzza
8
2 months ago
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Today is the first ever @birkenstock Member Days 🌟 We wanted to celebrate it with this bunch of fun, diverse & quirky characters. All wearing the iconic Boston. Everyone welcome. Been building this for months with the most incredible people. Directed & photographed by @loisycohen and shot by @robnorm_ 

@emaeja @oliviavozzolo @mathildablowers @dhavaljoshilondon always the best team. 
Really proud of this one with the @yeet.earth family 

@birkenstock | Member Days 2026

Creative Agency | @yeet.earth
Client l @birkenstock 
ECD I @mrmann
Executive Producer I @jake_perry_
Client Services Director I @wolverfurn
Account Executive I @oliviavozzolo
Creative Direction I @victormazzza x @emaeja
Producer I @dhavaljoshilondon 
Production Assistant: @mathildablowers 

Stills | @loisycohen
Film | @robnorm_ @loisycohen 
Post | @robnorm_ @matty_dunky
Stylist | @kamranrajput
Make Up I @vanityvenom 
Hair I @wigsbyneillucas
Set Designer I @marcoturcich
Retouch | @planproductions by @victormazzza
3
4 months ago
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