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'We Could Have Tried a Little Harder' -
Fall Capsule Releases 10/23
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‘We Could Have Tried a Little Harder’

Capsule collection releases 10/23 at 2PM CST. Free t-shirt included in all orders over $200. All products are in hand &ready to ship.

Email & SMS early access at 1:30 CST.

‘why think?’ layered tee - $42
‘percy’ denim raincoat - $148
‘texas rangers’ tee (aged black) - $36
‘x-stitch’ reversible plaid beanie - $32
‘why think?’ tee (hulk green) -$36
‘why think?’ tee (grey stripe) - 42

All classic tees are 2 for $60. See you then! taken in Texas by @viewfinderdotcom

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3 days ago

Hello Dallas & friends everywhere,

Next weekend my grandma and I will be sharing a big booth at McKinney Trade Days 🏷️

I’ll have my new jackets, some 1/1 pieces and a large lot of tees / hoodies. Probably more than that who knows. My Noni will have her whole collection of aprons, kids dresses, bags and all the other amazing things she sews up.

There’s also a million local vendors with all sorts of trinkets and food, and local bands playing all day.

Come say hi 👋🏻 taken in Third Monday Trade Days by @viewfinderdotcom

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9 days ago

The Percy Jacket 🌧️

We are ready this fall. Heavyweight hickory striped denim + fancy plaid cotton lining. Enough pockets, buttons and zippers to keep you up all night. This is the most time I’ve spent on a garment in my life and I’m so pumped to release.

Premade edition of 100 available Friday 10/23 @ 2PM CST.

$148 w free US shipping - see you then!

Landon

thx @quinnscasa & @sean.photos.forever for the pics taken in Texas by @viewfinderdotcom

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11 days ago

Finishing up new ideas & flipping through the archive for our fall collection. Is there anything I should bring back? Let me know what you want.

New new coming out Oct. 23rd (in-person Oct 16-18th) by @viewfinderdotcom

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18 days ago

SMS & email early access signup on the site now by @viewfinderdotcom

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25 days ago

Jigsaw wallets live online now

All orders ship Monday by @viewfinderdotcom

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a month ago

Jigsaw wallets restock tomorrow at 2PM CST. Early access will be sent out via email & SMS at 1:30.

This is the first time I have really released these in 3 years. Each one uses darned scraps from vintage flannels to produce a unique color map. This version is made with heavyweight deadstock denim & has a true gingham lining. I made 10, and will open up a 1-2 week preorder for 10 more if we sell through quickly.

I have an extra sample wallet I made a couple months ago, and I’m just gonna send it to one random comment on this post.

Thank you for all the support, we’re going to be pursuing a fully social-media free business model in the coming months. So be on the lookout for some major changes. Hope someone who really wants it wins the free wallet!

Landon taken in Dallas, Texas by @viewfinderdotcom

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a month ago

Townes Van Zandt was a folk singer & songwriter born in Fort Worth in 1944. Steve Earle famously stated that “Townes Van Zandt is the best songwriter in the whole world, and I’ll stand on Bob Dylan’s coffee table in my cowboy boots and say that.”

Many people write songs, but a few write songs that cannot be forgotten. ‘If I Needed You’ & “Waiting Around to Die’ paint pictures in a mind, and remind me of a time I wasn’t even around for. taken in Texas by @viewfinderdotcom

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a month ago

The toes only come out for special occasions

New gear hitting the webstore tomorrow at 2PM CST.

‘barrel fishing’ crew (heather oat) - $68usd
‘down on the farm’ tee (nightsea) - $38usd

All tees are two for $60, with free US shipping on all orders. SMS & email fam be ready for that early access code ~ see you tomorrow. taken in Texas by @viewfinderdotcom

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a month ago

Jaguars were native to Texas as recently as 1948.

Unfortunately it seems they were all wiped out by people building settlements in the state, and these photos were taken as trophies. But what a crazy thing to see these cowboys posing next to a large jungle cat - and who knows, maybe there are a couple roaming around somewhere still 🐆 taken in Texas by @viewfinderdotcom

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a month ago

hidden dart pleated denim

This is the first pair of these I’ve made, freestyled with an old pattern. The dart is hidden under the belt loop and opens up into a small pleat. Biker trims on the front pocket facings & looped on the back pocket 🔨

Trying to get back in my bag. These will be on the website this evening, size 30 👖

Modeled by my sister @_.lillielawrence._ by @viewfinderdotcom

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2 months ago

A beautiful summer is winding down

The creek shorts are available now in a buddy pack - one for you, and one for your buddy. (Or 2 for you shii)

2 for $72, through the first day of fall by @viewfinderdotcom

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2 months ago