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*VIRACOCHA

@viracocha.uk

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Our newest collection is now live.

POSTS STORIES REELS TAGGED

Website now live. by @viracocha.uk

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19 days ago

Our “PREDATION” collection releases this Wednesday 30th of September.

7pm London time

Sign up for early access at Viracocha.xyz

Photography by @by_dawood_
Talent @lizzypicsss by @viracocha.uk

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22 days ago

“PREDATION” 7 new pieces, 3 new denim.

Next Wednesday 30th 7pm London time.

Shot by @by_dawood_
Talent @lizzypicsss by @viracocha.uk

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a month ago

Our latest collection “Fuji” releases next Friday 31st July 7pm uk time.

富士を望めば、心は澄む。
Look to Mount Fuji, and the heart becomes clear.

Featuring our mineral reflection denim and trucker jacket, both constructed of a beautiful 14.5oz Japanese selvedge denim. Alongside a limited restock of our tiger trinity denim.

The mineral denim fit slightly smaller than our Raw Selvedge Denim due to the washing process, which causes a small amount of natural shrinkage. The same process also makes the denim significantly softer and more comfortable from the first wear.

Crafted from heavyweight 14oz japanese selvedge denim, finished with a refined slate blue wash for depth and character.

Shot by @by_dawood_

Talent @coolkidjuelz_ @miremmmi @_.linay.__ taken in Japan by @viracocha.uk

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3 months ago

Our FUJI collection releases tomorrow.

7PM London Time
8PM Paris Time
2PM New York Time
2PM Toronto Time

Sign up for early access on viracocha.xyz

Video by @by_dawood_ by @viracocha.uk

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3 months ago

A series of hand-drawn character studies for the Reflection Denim set.

Each figure exists within the same world, but gives the set a different identity through their posture, styling and proportions.

Across both pieces, the white dragon forms a continuous composition over the washed blue denim.

Crafted from heavyweight 14oz Japanese selvedge denim.

Releasing this Friday at 7pm UK time in limited quantities.

Illustrated by @artinkhoei by @viracocha.uk

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3 months ago

These denim feature over half a million embroidery stitches, taking days to complete and hours of careful adjustment to make sure the artwork sits correctly across each pair. Although the embroidery is machine-led, every pair requires constant human oversight throughout the process to ensure the stitching, placement and finish meet our standard.

The denim itself is made from premium Japanese selvedge denim, crafted on old shuttle looms. This is a slower, more traditional method of weaving that creates a stronger, more characterful fabric, finished with the traditional selvedge ID on the seam.

Each pair is not mass-produced. Between the embroidery time, denim quality and quality-control checks, these are made in limited quantities with a level of detail far beyond standard denim. They are built as statement pieces, but still made to be worn properly and age with you over time.

We price them to reflect the craftsmanship, materials and time involved, while still keeping them as accessible as possible.

Tenaya is 5’9” / 6’2” in heels and is wearing a size 34 for an oversized fit. Without heels, we would recommend a size 30 or 32 for her. For the best fit, we recommend contacting our customer service team or measuring against the size guide on our website.

Photography by @shotbyjs6
Talent @x_tenayaa by @viracocha.uk

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4 months ago

Tiger trinity jeans restock 31st July. by @viracocha.uk

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5 months ago

Tenaya styled in our raw selvedge tiger trinity denim.

Releasing tomorrow, Sunday 31st May at 7PM London time.

Pre-made/ready to ship.

Limited numbers, be quick. by @viracocha.uk

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5 months ago

Escape.

Our latest collection “SANCTUARY” releases this Sunday 31st of may 7PM GMT.

どこを見ても、私はあなたの愛を思い出します。あなたは私の世界です。

Everywhere I look I am reminded of your love. You are my world.

Directed @by_dawood_ @fletcher____elliott
Talent @vegablonde_ @tauras_luksa
Editing @7abudda
Production @fletcher____elliott by @viracocha.uk

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5 months ago

The “SANCTUARY” collection releases this Sunday 31st may 7pm BST.

Featuring a wide cut selvedge denim, featuring over 580,000 embroidery stitches.

Alongside our upgraded tiger trinity jorts, now featuring over 450,000 embroidery stitches & selvedge denim fabric.

A small quantity of ocean washed selvedge jorts will be available, these are extremely limited.

Photography @by_dawood_
Talent @vegablonde_ @tauras_luksa taken in Paradise by @viracocha.uk

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5 months ago

Our latest collection is now available on Viracocha.xyz by @viracocha.uk

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6 months ago