Instagram story viewer> @vishalp2000> Posts
Vishal Purohit(@vishalp2000)'s profile avatar HD Profile

Vishal Purohit

@vishalp2000

1.6K
followers
5801
following
Run a content production house || TV || Digital || Print || More || Make content for Brands, Businesses or Celebrities.
|| Also part time YouTuber ||
POSTS STORIES REELS TAGGED
EVERYONE LOVED THE IDEA. NOBODY OWNED IT.💡💔 And that's how a potentially brilliant campaign never saw the light of day. I've seen ideas get rejected. But sometimes, what's even more frustrating is watching an idea get LOVED TO DEATH. We once presented a brand idea that could have come alive everywhere. Television. Digital. On-ground. Real customers. Real experiences. Real stories. The possibilities were enormous. Everyone loved it. And then came the questions. Who coordinates with the local teams? Who identifies the customers? Who gets the approvals? Who takes responsibility? Every question was reasonable. But somewhere between multiple stakeholders, internal processes and endless coordination, the excitement slowly disappeared. EVERYONE HAD A ROLE. NOBODY OWNED THE WHOLE. And the idea never came alive. Here's what years in advertising, marketing and film production have taught me: 🔥 A great idea isn't enough. 🔥 Approval isn't ownership. 🔥 Applause isn't alignment. Sometimes, the biggest killer of creativity isn't a bad brief, a small budget or even a difficult client. It's a great idea with nobody accountable for making it happen. And that hurts more than a rejection. Because at least a NO gives you closure. A YES without ownership can leave an idea hanging forever. 👇 **Have you ever seen a brilliant idea die after everyone said YES?** Would love to hear your stories. #VishalsAdAstra #AdvertisingLife #CreativeStrategy #AgencyLife #BrandBuilding #Marketing by @vishalp2000
0
2 days ago
Download
1 MILLION VIEWS. ZERO IMPACT? 👀🔥 Your ad went viral. A million views. Thousands of likes. Hundreds of shares. The marketing team is celebrating. 🥳 But here's the million-dollar question. **DOES ANYONE REMEMBER THE BRAND?** 🤔 Because... 👀 Views ≠ Attention 🧠 Attention ≠ Recall ❤️ Recall ≠ Preference 💰 Engagement ≠ Business Impact You can make the most entertaining ad on the internet. But if people remember the content and forget the brand, what exactly did you achieve? Don't get me wrong. Views matter. Engagement matters. Virality can be incredibly valuable. But going viral is not the same as building a brand. Great advertising doesn't just make people stop scrolling. It makes them notice. It makes them remember. It makes them care. And sometimes, it makes them act. 🎯 **DON'T JUST MAKE ADS THAT TRAVEL. MAKE ADS THAT TAKE THE BRAND SOMEWHERE.** Now, let's settle this. 👇 **What's the most overrated marketing metric?** A. Views 👀 B. Likes ❤️ C. Followers 📱 D. Impressions 📊 Drop your answer in the comments! 🔖 Save this for your next campaign review. 📤 Share it with someone who celebrates a million views before checking brand impact. #Advertising #DigitalMarketing #BrandStrategy #MarketingTips #SocialMediaMarketing #ContentMarketing #CreativeStrategy #VishalsAdAstra by @vishalp2000
0
2 days ago
Download
Great ideas rarely get killed. They get “improved” to death. 20+ years in advertising, marketing and productionand I’ve watched it happen one innocent sentence at a time: 1. “Can we make it more premium?” 2. “Let’s make it appeal to everyone.” 3. “Can we add one more message?” 4. “Let’s play it safe.” 5. “Can we make it viral?” 6. “Everyone should have a say.” 7. “Let’s do what the competitor did.” None of them sound dangerous. That’s what makes them lethal. And before any of my friends from any side feel smug: we say a few of these too. The fix isn’t fewer opinions. It’s clearer briefs, honest feedback, mutual trust and the courage to protect a strong idea. 👇 Comment the number you hear most (and the one you’ve secretly said yourself) 📩 Send this to the colleague who’ll swear they’ve never said #3 📌 Save it for your next review meeting #advertising #creativeagency #brandstrategy by @vishalp2000
0
4 days ago
Download
AI ISN’T KILLING ADVERTISING. BAD ADVERTISING IS.🤖🔥 AI can create 100 ads in the time it once took to make one. But here's the uncomfortable question: Are we creating better advertising? Or just more advertising? More content. More variations. Faster production. Lower costs. But the same clichés. The same predictable visuals. The same forgettable ideas. Because technology can accelerate execution. It cannot automatically replace a powerful human insight, an original idea or great storytelling. The future of advertising isn't AI vs humans. It's great creative minds + powerful AI tools. The tools have changed. The job hasn't. 🎯 Make people feel something. Make them remember something. Make them act. What's your take? Is AI making advertising more creative or just more cluttered?👇 🔖 Save this if you work in advertising, marketing or content creation. 🔁 Share it with someone who believes AI can replace a great creative idea. #ArtificialIntelligence #AIMarketing #Advertising #CreativeStrategy #BrandStrategy #ContentMarketing #GenerativeAI #DigitalMarketing #VishalsAdAstra by @vishalp2000
3
5 days ago
Download
Meet Vishal. Mumbai, India. 🇮🇳 Vishal is a versatile creative producer who brings big ideas to life for brands across finance, fashion, tech, retail, and hospitality. He easily between the worlds, audiences, and production challenges that come with each. With experience across international productions, he knows how to take a story from a great idea to a shoot that actually works, wherever in the world it needs to happen. Different briefs. Different places. Same creative energy. BOX3 / MUMBAI by @vishalp2000
1
13 days ago
Download
Most brands don't have a content problem. They have a planning problem. At Cheese & Crackers we've made 6,000+ films and pieces of content, and the clients who post consistently all do the same thing: they plan the month in one sitting, then shoot and design in batches. Nobody sits down on a Tuesday wondering what to post on Tuesday. The whole system, in seven steps: Pick a pace you'll actually keep Fix your reels-to-carousels mix Choose four content pillars Tag every idea with a pillar and a format Drop them on a calendar and repeat the week Shoot all the reels in one sitting Build all the carousels in one batch One hour of planning. One shoot day. One design afternoon. That's the month done. Save this for the next time you're staring at a blank calendar, and send it to someone who posts three days in a row and then disappears for a month. Which step do you usually skip? Tell me in the comments. #ContentStrategy #ContentPlanning #InstagramMarketing #ContentCreation #BrandContent by @vishalp2000
0
a month ago
Download
Photographer bola natural raho. Maine bola payment kaun karega? 😂 Waise photo black and white hai Aadmi aur kapde hamesha colourful rehte hain! by @vishalp2000
2
a month ago
Download
Most content isn’t ignored. It’s disposable. Built for one scroll. Dead by morning. The algorithm isn’t the enemy. Posts with no shelf life are. If you want content that keeps working while you sleep: → Teach a timeless skill → Solve a recurring pain → Make it save-worthy → Design it so someone else can share it Spikes fade. Systems compound. Save this for your next post. What’s one evergreen problem you could teach this week? #contentstrategy #personalbrand #founders #instagramgrowth #creatoreconomy #evergreencontent by @vishalp2000
0
a month ago
Download
Your competitors might be doing half your strategy work for you. You just need to know where to look. 👀 We spend a ridiculous amount of time asking: What should WE do next? Sometimes the better question is: What is everyone else doing — and what is the market telling them in return? Their new campaigns. Their changing messaging. Their website. Their hiring. Their experiments. Their failures. And perhaps most importantly — what their customers are saying about all of it. Put those signals together and you start seeing something interesting: A strategy hiding in plain sight. This isn’t about copying competitors. It’s about letting them spend the money, make the experiments and reveal the gaps — while you pay attention. Then find the opportunity they missed. Observe. Decode. Differentiate. That’s competitive intelligence at its simplest. 👉 Save this carousel for your next strategy session. 📤 Share it with someone who spends too much time staring at a blank strategy deck. And I’m curious: What’s ONE thing you regularly track about your competitors? Drop it below. I suspect the comments could become an even better checklist than the carousel. #BrandStrategy #MarketingStrategy #CompetitiveIntelligence #Marketing #Advertising by @vishalp2000
0
2 months ago
Download
Started the session with a cricket match from 1994. 🏏 If you know Cadbury’s “Kuch Khaas Hai,” you know exactly why. An afternoon with MBA students at Indira University, Pune, talking Brand Storytelling for Digital Platforms. Platforms change, attention spans shrink — but making people feel something? That never goes out of style. Grateful for days like these. 🙏 . . . #BrandStorytelling #IndianAdvertising #DigitalStorytelling by @vishalp2000
6
2 months ago
Download
Zyada paperwork? Nahi. Zyada tension? Bilkul nahi. Our second film for PNB Housing Finance – Roshni Home Loans, produced by Cheese and Crackers, is now live. 🎬 🎥 Production Credits Client Team: @bhavya_taneja , Raj Guru, @kajalsaharan07 Agency Team: Shivanand Mohanty, @banerjeebiraj, Amir Siddiqui, @ritambharaa , @swagitachaudhary Production House: Cheese and Crackers Producer: Vishal Purohit Director: @siddharthshankar_shukla DOP: @rahulchauhan_dp Chief AD: @i_supreethshetty Second AD: @nairsagar Focus Puller: Alok Ranjan AC: Awadhesh Kumar Gaffer: @hasanmehdi213 Casting: @itsnishitsalian Production Design: Sharpline Production Designing Styling: @yatin1979 Hair & Make-up: Reshma Alwani (Kuchi) Offline Editor: Musa Magrabi Online Editor: Awadhesh Kumar Colour Grade: Dimitri (Nube Studios) Audio Producer: Prashant Nayar Programming & Composition: Ramil Ganjoo Mix Engineer & SFX: Robins Manher Voice Overs: Sonal Kaushal, Sahil Vaid Storyboard: Anoop Acharya Location: Mother Nature (Madh Island) Camera: Siddhivinayak Vision Lights: Light World Light & Grips Grips: Light n Light Spot/Production Heads: Ramesh Gupta, Ritesh Yadav Admin-in-Charge: Atul Chauhan #SapnoKaGhar #PNBHousingFinance #AdFilm #IndianAdvertising CheeseAndCrackers by @vishalp2000
4
7 months ago
Download
Stories like these remind us why we love what we do. Our latest film for PNB Housing Finance – Roshni Home Loans, produced by Cheese and Crackers, celebrates the dream of owning a home and making that journey simpler for millions. Proud of this collaboration and the amazing team behind it. 🎬 🎥 Production Credits Client Team: @bhavya_taneja , Raj Guru, @kajalsaharan07 Agency Team: Shivanand Mohanty, @banerjeebiraj , Amir Siddiqui, @shrutiss_s @ritambharaa , @swagitachaudhary Production House: @cheeseandcrackersprod Producer: Vishal Purohit Director: @siddharthshankar_shukla DOP: @rahulchauhan_dp Chief AD: @i_supreethshetty Second AD: @nairsagar Focus Puller: Alok Ranjan AC: Awadhesh Kumar Gaffer: @hasanmehdi213 Casting: @itsnishitsalian Production Design: @sharpline_production_designing Styling: @yatin1979 Hair & Make-up: @mua_alwani (Kuchi) Offline Editor: Musa Magrabi Online Editor: Awadhesh Kumar Colour Grade: Dimitri (@nubestudio.in ) Audio Producer: Prashant Nayar @soundforeststudios Programming & Composition: Ramil Ganjoo Mix Engineer & SFX: Robins Manher Voice Overs: Sonal Kaushal, Sahil Vaid Storyboard: Anoop Acharya Location: Mother Nature (Madh Island) Camera: Siddhivinayak Vision Lights: Light World Light & Grips Grips: Light n Light Spot/Production Heads: Ramesh Gupta, Ritesh Yadav Admin-in-Charge: Atul Chauhan #BrandFilm #Advertising #PNBHousingFinance #HomeLoan ProducerLife by @vishalp2000
8
7 months ago
Download

Download All

Save the photos and videos currently loaded on this page.

0Photos
0Videos
Ready to download 0 / 0

Keep this tab open until your download is ready.
back to up