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Year of the Horse 🐎 A symbol of motion, strength, and upward energy—this year’s banner features a geometric horse patterned with Chinese vegetables, bringing a playful, everyday cultural layer into the design. Surrounded by clouds, it draws from the phrase “腟äș‘驟雟,” rising with ease and momentum. Huge thanks to Chinatown BID @explorechinatown Now proudly displayed across Bowery and E Broadway. More info at vitaminsstudio.work/BID-Chinatown Wishing everyone an uplifting CNY! Keep moving forward, higher and lighter! taken in Chinatown New-York City by @vitamins.studio
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3 months ago
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Our website is officially featured on Site of Sites! @siteofsites Check it out at vitaminsstudio.work and on Site of Sites. by @vitamins.studio
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6 months ago
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Happy New Year from Vitamins Studio! Thank you to everyone who supported, collaborated, and believed in us throughout 2025. May we continue to create work that feels thoughtful, energizing, and true! Cheers to what’s ahead đŸ„‚ #2026 #happynewyear by @vitamins.studio
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7 months ago
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The night, the people, the energy. @rethinkfood A milestone celebration filled with color, movement, and community—honoring Rethink Food’s incredible impact and the neighborhood that hosted it. Grateful to be part of a moment that felt as alive as the mission behind it. Designer: @harrycen @vvan_hou @tomsmd by @vitamins.studio
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7 months ago
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From concept to celebration. @rethinkfood We brought the identity to life through posters and custom T-shirts, designed to live within the space and move with the crowd. A maximalist, joyful system made to celebrate Rethink Food’s impact—right in the heart of Chinatown. Designer: @harrycen @vvan_hou @tomsmd by @vitamins.studio
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7 months ago
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Celebrating a milestone rooted in culture, community, and abundance 🐍🧧 @rethinkfood We partnered with Rethink Food to create a visual identity for their milestone celebration—drawing inspiration from Year of the Snake and festive energy. A celebration of 8 million meals—and counting. Designer: @harrycen @vvan_hou @tomsmd by @vitamins.studio
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7 months ago
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The grand finale of our NYC Chinatown 2025 banner series is here! 🐍✹ This Year of the Snake design weaves tradition with modern energy, closing out the collection with vibrant artistry. Thank you for celebrating with us—here’s to a year of wisdom, renewal, and bold beginnings. Huge thanks to Chinatown BID @explorechinatown , Welcome to Chinatown @welcome.to.chinatown , Bo Bo Poultry Market @bobopoultry , Flushing Bank, and a big shoutout to Willy Wong @w2ny for the guidance and support throughout this project. See you there in Chinatown🧧 More posts coming soon. #chinatown #chinatownnyc #designart #happychinesenewyear Designers: @vvan_hou @harrycen @harrycen.com_ @tomsmd Chinatown Banner 2025 with Snake taken in New York City by @vitamins.studio
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a year ago
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We’re excited to share the next part of our banner series for NYC Chinatown 2025. These new designs continue our goal to energize the neighborhood with bold, joyful visuals that honor tradition while embracing the now. Huge thanks to Chinatown BID @explorechinatown , Welcome to Chinatown @welcome.to.chinatown , Poultry Market @bobopoultry , Flshing Bank, and a big shoutout to Willy Wong @w2ny for the guidance and support throughout this project. See you there in Chinatown🧧 More posts coming soon. #chinatown #chinatownnyc #designart #happychinesenewyear Designers: @vvan_hou @harrycen @harrycen.com_ @tomsmd Chinatown Banner taken in New York City by @vitamins.studio
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a year ago
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We’re so proud to introduce the banner series we designed for NYC Chinatown 2025 — now proudly on display across Chinatown, including Canal Street, Mott, Bowery, and Elizabeth Streets. Created as part of an initiative to bring new energy into the neighborhood, this project aims to revitalize the festive spirit of Chinatown. We wanted to craft a visual language that feels fresh and vibrant for a younger generation, while remaining warm and welcoming to all. Huge thanks to Chinatown BID @explorechinatown, Welcome to Chinatown @welcome.to.chinatown ,BoBo Poultry Market @bobopoultry , Flushing Bank, and a big shoutout to Willy Wong @w2ny for the guidance and support throughout this project. See you there in Chinatown🧧 More posts coming soon. #chinatown #chinatownnyc #designart #happychinesenewyear Designers: @vvan_hou @harrycen @harrycen.com_ @tomsmd Chinatown Dragon Banner taken in New York City by @vitamins.studio
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a year ago
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PHASE 01: SEED & SPARK (PRE-LAUNCH) Cabbage’s journey begins with a strategic online launch, ensuring accessibility for customers. By leveraging the power of social media and strategic “drop” releases, it’ll cultivate a passionate community and establish strong brand recognition. PHASE 02: BRANCHING OUT (GROWTH) Building on the momentum of the first collection, Cabbage will focus on expanding the product line through strategic partnerships. Informed by the success of the initial collection, it will collaborate with other creatives to introduce new designs and cater to a broader audience. Additionally, Cabbage will tease upcoming designs and offer early drops through exclusive pre-order opportunities, allowing it to gauge interest from a secondary audience with a general appreciation for jade. PHASE 03: BEYOND THE STONE (AWARENESS & COLLABORATIONS) With a strong foundation established, Cabbage will blossom beyond the realm of jewelry. Cabbage envision exciting collaborations with streetwear brands, their bold aesthetics meeting the rich heritage of jade in a vibrant fusion. Additionally, partnerships with art museums will allow it to elevate jade’s cultural significance and captivate a wider Western audience. This final phase is about pushing boundaries, sparking conversations, and ultimately, making jade a relevant and captivating element in the global cultural landscape. by @vitamins.studio
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a year ago
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The website homepage highlights the collection with stunning jewelry photos, while the online catalog presents the collection in contemporary settings. The Prosperity Collection was launched with a campaign featuring collaborations with emerging young artists, aligning with the brand’s mission to contemporize tradition. This strategic approach positioned Cabbage as a brand that honors its heritage and resonates with younger generations. by @vitamins.studio
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a year ago
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Our goal is to craft Cabbage’s brand identity, transforming jade into a vibrant and youthful symbol. The name “Cabbage” is a thoughtful nod to heritage, as it symbolizes prosperity in Chinese culture. The launch of Cabbage’s first jewelry line, “The Prosperity Collection,” marked a pivotal moment. We developed a visual identity that blends classic and contemporary elements, featuring custom typography inspired by the organic forms of Chinese calligraphy. Each stroke is meticulously crafted, creating an individual mark that embodies the brand’s dedication to quality and artistry. The brand’s color palette combines traditional greens with vibrant accents, symbolizing growth and prosperity. by @vitamins.studio
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a year ago
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