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Highlights of the 8th season of UA in UK Fashion Show, officially included in the FASHION BRITAIN schedule curated by the British Fashion Council @britishfashioncouncil during London Fashion Week 

Featured designers:
@paskal.universe
@fabby.brand
@selera.brand

Organisers:
@uainukcommunity
@volkova_pfa

Producer:
@volkova_aleksandra 

Executive Producer: @komovko 
General Coordinator: @__prarthit__ 
Lead of FOH: @mariia_bizikova 

Stylists: @star_style_shine , @sdeyak 

Technical partners:
@silentnoizeevents
Hospitality partners:
@best_caviar_london m
@vadymgranovsky
Gift partners: @mycandlekris
Security partners: @lacramecurity
Light partners: @inesa_bila_ , @goldentime.talent

📍Location: BGV Hub, 120 Pall Mall, London SW1Y 5EA

🎥 Video: @_ttimaaaa 

#UAinUKFashionShow #FashionBritain #BritishFashionCouncil #LondonFashionWeek LFW UkrainianFashion UkrainianDesigners VolkovaAgency taken in Trafalgar Square London by @volkova_pfa
11
24 days ago
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✨ ONE FASHION EXPERIENCE FOR YOUR CHILD - AND ONE FOR YOU! ✨

Does your child love fashion, enjoy being in front of the camera, or dream of trying themselves as a model? 👗✨

This January, London Kids Fashion Week by Volkova Agency - @volkova_pfa is bringing young talents, children’s fashion brands, families and the fashion community together in London - and right now we have a special Fashion Family Offer. ❤️

🎁 Book and pay for your child’s participation in London Kids Fashion Week by 1 September and receive 2 COMPLIMENTARY TICKETS to our September showcases during London Fashion Week - 18 or 19 September!

While your child gets ready for their own runway experience, you can experience London Fashion Week first and bring your friend, partner or fellow fashion lover with you. 🥂

Choose your evening:

✨ 18 September — UA in UK Fashion Show - Ukrainian brands 
✨ 19 September — Fashion Discovery London - international brands 

Expect emerging and international designers, fashion shows, creators, media, industry professionals and networking - all in the atmosphere of London Fashion Week.

And then in January… it’s your child’s turn to step into the fashion world. ✨

📍 London Kids Fashion Week - 22–23 January 2027, London

⏰ Special offer valid until 1 September.

Spaces for young models are limited.

💌 DM us “KIDS FASHION WEEK” to receive participation details and secure your child’s place.

Your child gets the runway. You get networking and fashion shows during London Fashion Week. Everybody wins. 😉✨

#LondonKidsFashionWeek #LondonFashionWeek #KidsFashion #KidsModels #LondonMums KidsModelLondon ChildModel LondonFashion VolkovaAgency FashionFamily taken in London, United Kingdom by @volkova_pfa
19
2 months ago
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✨ We do so much more than just brand collaborations, managing talents, attending events, and creating content. We also produce fashion showcases with a purpose.

One of our signature events is Ukrainian Designers Showcase - UA in UK Fashion Show, where we present brands that continue creating incredible collections despite the ongoing war in Ukraine. Through representation them as part of official schedule of London Fashion Week - @londonfashionweek , we help bring their creativity, resilience, and stories to an international audience. 

This season marks our 8th edition and will happen 18th of September, and we’re now still accepting applications from designers until 10 August. There is a symbolic participation fee to help cover the costs of producing an event of this scale.

If you’re a designer who still produces their collections in Ukraine or knows a brand that deserves international recognition, we’d love to hear from you. Tag them or leave their name in the comments. Maybe they will join our next show in September! 

Meanwhile, here’s a look back at one of our previous showcases with brands - @shevchenko.fashion , @andreasmoskin_official , @budziko.collection , that received wonderful attention from guests and @bbcnews . We can’t wait to create another unforgettable season with amazing 🇺🇦 names ✨ And international brands we invite to join our second showcase - Fashion discover London, 19th of September 🙌🏻

#londonevents #lfw #lfwshowcases #uafashion #ukrainianfashion taken in London, United Kingdom by @volkova_pfa
113
3 months ago
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Happy to share bright moments from London Fashion Week Afterparty by Volkova Agency - @volkova_pfa in collaboration with @hellskitchen, @thecumberlanddining and @cumberlandhotellondon

Amazing season and great celebration at fabulous place with incredible people ❤️🫂

#volkovaagency #lfwafterparty #hklfw taken in The Cumberland Hotel London by @volkova_pfa
11
13 hours ago
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Attention, dear owners of the fashion brands 🔥😉 A spontaneous trip is turning into a creative shoot and your brand could be part of it! ✨🏰

On 23–24 October, we’re planning a bridal and lifestyle shoot at Delta Hotels by Marriott St. Pierre Country Club in Chepstow, a beautiful historic setting for romantic content.

We’re bringing together models - male and female, a photographer, and hair and makeup creatives and we’d love to include a few brands in the story.

🤍 Bridalwear & occasionwear
🤍 Jewellery & accessories
🤍 Shoes, bags & finishing touches

If you’d love fresh content for your brand, this is an opportunity to have your pieces photographed on models in a beautiful location for a small contribution towards production costs.

We’ll agree on the content, deliverables and usage with each brand in advance. Selected images will also be shared on our agency page, with brand credits and collaboration invitations where possible.

Interested? DM @volkova_pfa with your brand page and the pieces you’d like us to feature. We’ll share the details and fee.

A little spontaneity, a beautiful setting, and something special to create together ✨

Final arrangements are subject to confirmation with the hotel.

#fashionproducer #ideaforbrands #fashionbrandlondon #volkovaagency taken in Delta Hotels by Marriott St. Pierre Country Club by @volkova_pfa
6
a day ago
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BACK TO SOUTH: Voodoo Ray’s x Rise & Dine Launch Party Thursday 8 October ❤️
@voodoorays 
@volkova_pfa 
#fyp #london #model #voodoo taken in London, United Kingdom by @volkova_pfa
4
7 days ago
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Could your brand be someone’s perfect Christmas gift? 🎁✨
🎄We’re inviting fashion, beauty, jewellery, accessories and lifestyle brands to join our curated Christmas Pop-Up in London on 11 November.

📍 Bennie Restaurant & Bar
102 Great Portland Street, London W1W 6PD
🕛 12:00–20:00

Hosted by Volkova PR, Fashion & Talent Agency - @volkova_pfa , this intimate event will bring together Christmas shoppers, content creators and invited media for a day of product discovery, gifting inspiration and new connections.

We’re offering a limited number of paid brand spaces and participation in goodie bags of the event, with guests attending in scheduled sessions to allow time for product discovery and personal introductions.

Each brand will receive a compact, carefully positioned display space: one clothes rail or a designated tabletop area. Our boutique format focuses on product visibility and meaningful conversations. Your allocated space and display setup will be agreed before booking.

Your participation package includes:
✨ A dedicated limited display space to showcase and sell your products.
✨ Opportunities to meet customers, introduce your brand to creators, media and build relationships.
✨ Professional event photography and videography.
✨ Promotion across our personal, agency and community social channels.
✨ Inclusion in our email campaign to 4,000 active subscribers.
✨ A brand listing and link on the event registration page.

Our programme will include a press brunch, daytime shopping and creator sessions, and a separate evening creator dinner.

🎁 BRANDS: Interested in joining us? DM @volkova_pfa with “CHRISTMAS” and a link to your brand for participation options and pricing.

🛍️ BUYERS & RETAILERS: Do you own a shop, boutique or online store and want to discover brands to stock? DM us with “BUYER” and tell us about your store.

📱 INFLUENCERS: Have 10K+ followers and love discovering fashion, beauty and Christmas gifts? Comment “CREATOR” below to express your interest, and we’ll be in touch with invitation details.

Let’s make this Christmas season full of beautiful discoveries and new connections! 🎄🫂❤️

#pragencylondon #christmasgiftideas #christmaspopup taken in Bennie Restaurant by @volkova_pfa
10
7 days ago
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From backstage preparations to the final runway moments ✨

A glimpse behind the scenes with our @volkovamodelagency models at the @jcalondon MA Show, held on 21 September at the beautiful @mo_mayfair during London Fashion Week.

Six emerging designers presented six distinctive creative visions:
Charlotte Kunneke — @c.k.aestheticstudio._ 
Maria Varney — @varney.m.f 
Pola Łupińska — @theladypola 
Michael-Nicolas Genao — @geeenao 
Jennifer Duffy — @jenniferduffylondon 
Emily Walsh — @normalclothesdonotexciteme 

We were delighted to support JCA London Fashion Academy, founded by Professor Jimmy Choo OBE - @profjimmychoo , and help bring the designers’ collections to life through our models.

Thank you to the JCA team and designers for your trust, and to every model and member of the backstage team for your dedication, energy and teamwork 🤍

Show: @jcalondon
Models & casting: @volkovamodelagency
Venue: @mo_mayfair
Make-up: @aofmakeup 
Hair partner: @unite_hairpro 

Thank you to the show’s partners:
@fortnums @lebanesefinewines @brand.theacne @mycandlekris 

Video: Volkova Agency team - @volkova_pfa, filming - @vanjovanz , editing - @yeromenkodaria 

#JCALondon #VolkovaModelAgency #LondonFashionWeek #LFW26 EmergingDesigners Backstage MAShow taken in Mandarin Oriental Mayfair, London by @volkova_pfa
6
8 days ago
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Highlight of THE 4TH EDITION OF FASHION DISCOVER LONDON, showcased 7 international brands, officially included in the FASHION BRITAIN schedule curated by the British Fashion Council @britishfashioncouncil during London Fashion Week

Featured designers:
@fedoraplug
@sapiramachia
@katerynabilousuk
@naz.ari__
@omarmansoorcouture
@aliciagu0211
@__ndoki

Organisers: @uainukcommunity @volkova_pfa

Producer: @volkova_aleksandra

Executive Producer: @komovko
General Coordinator: @prarthit
Lead of FOH: @mariia_bizikova
Stylists: @star_style_shine , @sdeyak

Makeup team:
@khomyakovamua @artistrybyushx , @api_makeupartist_uk , @rosybeemua , @mandyk.mua , @sukhdhillonmakeup , @irina.makeup_artist , @the__palette__project , marymua.london , @tymopheiva , @kerudraze_mua , @Glambyfarnaz.za

Hair team:
@natali_hairextensions , @Nicoledoddhair , @olga_hairstylist_london , @zhairlounge

Volunteers:
@gabrieladiasramon, @ko.lenochkaa, @yuliia_kilovata, @reginatinon, @gracelegault, @hoholauri, @lilliecs, @anya.Sahi, @chahetioswal, @tashenka_albinski, @sensinkstudio, @maragrsk, @mahiraj, @kat_nx, @katharinazimmermann, @danalisovaia, @Syrnkjalmyjp, @chicagosivv, @ellierjd, @hdya.rt, @kirilsikan, @virgilceeee, @dio_illya, @mariia_bizikova, @taniya_c8878, @jstireti, @aditi..kedia, @roksanalydzinska, @alexa_vanhecke, @pau_gtz_, @p_p_ppocky, @callistagio, @lizzupp

Technical partners: @silentnoizeevents

Hospitality partners: @best_caviar_london @vadymgranovsky

Gift partners: @mycandlekris
Security partners: @lacramecurity

Light partners: @inesa_bila_ , @goldentime.talent

📍Location: BGV Hub, 120 Pall Mall, London SW1Y 5EA

🎥 Video: @shots_by_samu 

#FashionDiscoverLondon #FASHIONBRITAIN #BritishFashionCouncil #LondonFashionWeek #volkovaagency taken in 120 Pall Mall by @volkova_pfa
5
8 days ago
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UPD: thank you all for your comments; guest list is closed. Looking forward to seeing choosen creators there and wish you all good luck for our next events 🙌🏻

The shows are over. The celebrations are just beginning. 🥂🔥
After a September filled with runways, backstage moments and teamwork, it’s time to bring everyone together.

@volkova_pfa and @uainukcommunity are hosting traditional London Fashion Week Afterparty, celebrating the people who made the season possible and welcoming new connections. This time with our new incredible partners 😉🔥🔥🔥

📅 Thursday, 15 October 2026
🕖 From 7 pm to 11.50 pm
📍 Gordon Ramsay Hell’s Kitchen - @hellskitchen at @cumberlandhotellondon 
The Cumberland Hotel, Great Cumberland Place, Marble Arch, London W1H 7DL

A welcome drink, a DJ, professional photos, raffles of the prizes and an evening of conversations with designers, models, creators, media and industry partners. We anticipate approximately 150–200 guests. This is a private, invitation-only celebration, with registrations individually reviewed to create a guest list that encourages meaningful connections.

Working in fashion or looking to get started? ✨ We’d love to hear from you! If you’d like to join our private afterparty, comment below with your city and what you do.

Our team will review the comments and send selected guests a registration link by DM 😉🥂

Let’s celebrate the season together ✨ And already preparing for the next one 😁🙌🏻

#VolkovaAgency #UAinUK #FashionNetworking #LondonFashion fashioncommunity lfw taken in The Cumberland Hotel by @volkova_pfa
49
17 days ago
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What does it take to bring a couture show to life at the British Museum? ✨

I’m proud to share a little of our work behind @claudiasmithlondon by @claudiasmith_b4 - BEYOND R.E.G.A.R.D. debut during London Fashion Week - a historic evening celebrating couture, craftsmanship and her creative vision.

For this show, I worked as Casting Director and Runway Director, while my teams at @volkova_pfa and @volkovamodelagency supported model provision and coordination, backstage management, dressing and front of house.

Casting is about more than choosing beautiful faces. It means understanding the designer’s vision, finding models who can carry the collection, considering the garments and bringing the right energy to the runway.

Then comes the work on the day: rehearsals, the running order, backstage coordination, outfit preparations/changes and making sure every model is ready for their entrance, while our front-of-house team welcomes guests.

After 18 years working in fashion, PR and events, I still love seeing all those preparations come together in the moment the show begins.

Thank you, @claudiasmith_b4 , for your trust ❤️🫂 . And thank you to our models, team and volunteers for your care, commitment and hard work🤍

My team: 
Superviser - @komovko 
Lead of volunteers - @__prarthit__ 
Lead of dressers - @dio_illya 
Photo, video: @vanjovanz , @danielturbert 
Coordinators, FOH, dressers: @gabrieladiasramon @ko.lenochkaa @gracelegault_ @lilliecs_ @anya.sahi @chahetioswal @sensinkstudio @katharinazimmermann @danalisovaia @taniya_c8878 @ellierjd @hdya.rt @kirilsikan @virgilceeee @aditi..kedia @roksanalydzinska @alexa_vanhecke @callistagio

If you are a designer or brand planning a runway show, collection launch or fashion presentation, we can help bring your vision to life too: from concept and casting to production, beauty teams, backstage operations and guest management.

Let’s create your next show together. Contact @volkova_pfa to discuss your project ASAP 😉🙌🏻✨❤️

#claudiasmithlondon #lfw #VolkovaPFA VolkovaModelAgency FashionShowProduction CastingDirector RunwayDirector LondonFashionWeek Britishmuseum taken in British Museum, London by @volkova_pfa
29
10 days ago
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Claudia Smith London presents BEYOND R.E.G.A.R.D. - The Alphabet of Gems - @claudiasmithlondon by @claudiasmith_b4 

Presented at the British Museum on 20 September 2026 during London Fashion Week, the debut marked a historic milestone: Claudia Smith became the first Black British female couturier to stage a solo couture show in this iconic setting.

Inspired by the historic language of gemstones - Ruby, Emerald, Garnet, Amethyst, Ruby and Diamond - the collection explored love, hope, protection, clarity and enduring commitment through sculptural silhouettes, embroidery, crystals and meticulous hand-beading.

Official partner Pinterest introduced a phone-free front row, inviting guests to experience the artistry before capturing the finale. Guests included Nick Knight CBE, and the evening concluded with an after-party featuring Grammy Award-winning DJ Black Coffee - @realblackcoffee 

SHOW & EVENT CREDITS
Venue: @britishmuseum
Official partner: @pinterestuk

Creative consultancy & runway production:
Small Family Business
Agency Lead: Eva Lottie Harris
Agency Producer: Tallulah Belle Harris
Creative Directors: Elliot Harris & Billy Mawhinney

Event coordination:
Claudia Smith London’s in-house team

Casting & Runway Director:
Aleksandra Volkova @volkova_aleksandra

Backstage management, dressers team & front of house:
@volkova_pfa

Model provision & coordination:
@volkovamodelagency

Sound design: THE HOGAN
Original composition: Runako Bedeau
Brand identity: Gary Haslam / Process Studios

DRINKS & EVENT PARTNERS
@evianwater @scenario.uk @the.ripe.avocado.events @pentiredrinks @birramorettiuk @poppi @clubmera

With special thanks to:
@hotelbloomsbury @what.k8y_did_next anamfalak

Thank you to all models, creatives, partners and team members who helped bring this landmark debut to life.

🎥 Video - @vanjovanz , editing - @yeromenkodaria 

#ClaudiaSmithLondon #BeyondREGARD #BritishMuseum #LondonFashionWeek #BritishCouture taken in British Museum, London by @volkova_pfa
12
10 days ago
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