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Creative Director @evenmorefoxes
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New website and all that. 

In the process of making this I can’t say I wasn’t tempted by doing something with all the bells and whistles. In the end though, I wanted it to be simple, no fluff, no fuss, no corporate word soup. Something easy to navigate, so that you focus on the work and on the many great brands and people I’ve had the pleasure to work with. 

What was important was this: big images, lots of video, crediting the teams, and a place where I could talk about some of the story behind each project and what informed all the decision-making in a bit more detail. A logo that seemed as easy and simple as the type on a text message, something that didn’t distract from everything else. And a studio brand mark (the fox illustration) that was a bit of fun. 

Come visit for a while at evenmorefoxes.com taken in The Internet by @volpibruna
20
4 months ago
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So here it is, @evenmorefoxes. My new creative studio.

A huge thank you to everyone I’ve had the pleasure of working with in the last 10 or so years of living in Sydney, you’re too many to count, and definitely too many to tag (I tried).

It has only taken me close to half a year to launch, and this has likely only seen the light of day because @thatsridicholas nagged me endlessly about it. Here’s to the next chapter. by @volpibruna
100
4 months ago
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The Daintree: a UNESCO World Heritage site, the world’s oldest rainforest and one of Sir David Attenborough’s favourite places on earth. We chose the Daintree as our location for the @ikkariaustralia launch campaign because it’s a particularly special landscape in Australia. The rainforest is ancient, it’s mystical, it invites calm and reflection, it pulls you in. You breathe differently there. Something crawls under your skin. You can imagine this as a place to get lost in, a place to make you fall back in love with nature, a place where, for once, time finally stood still.

Campaign creative direction, strategy and casting by me for @ikkari.australia
Photography @jaketerrey
Photography team @ryanflano, @knickshaw, @lukeschuetrumpf
Film @claudiarosemotion
Hair and Make-up @darenborthwick
Talent @dijakallon, @meizhang___, @mikeytam_
Production @theartistgroup taken in Daintree Rainforest by @volpibruna
6
6 months ago
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@dijakallon has to be one of the most sparkling people I have ever met. The energy she brings to set and to life is out of this world; I’d be happy if I could aim for about 20% of that on a good day. 

I hope I’m not remembering this entirely incorrectly, but during our time in the Daintree, we wanted to do a few shots in the water, off a tiny island in the great barrier reef. Dija wasn’t the most confident swimmer, and was probably scared by the possibility of sharks, as most non-Australians are often taught to be when travelling over here. Regardless, she threw herself into the shot and into the water, as she was determined to say she swam in the great barrier reef. These shots of Dija always make me smile, and she’ll always be able to say that she swam in the world’s most famous reef. 

Campaign creative direction, strategy and casting by me for @ikkari.australia
Photography @jaketerrey
Photography team @ryanflano, @knickshaw, @lukeschuetrumpf
Film @claudiarosemotion
Hair and Make-up @darenborthwick
Talent @dijakallon, @meizhang___, @mikeytam_
Production @theartistgroup by @volpibruna
5
6 months ago
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The day time stood still @ikkari.australia

Campaign creative direction, strategy and casting by me.
Photography @jaketerrey
Photography team @ryanflano, @knickshaw, @lukeschuetrumpf
Film @claudiarosemotion
Hair and Make-up @darenborthwick
Talent @dijakallon, @meizhang___, @mikeytam_
Production @theartistgroup by @volpibruna
5
6 months ago
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Science and natural wisdom for @ikkari.australia, captured over the course of the launch year. The seaweed towards the end was found in what I believe was the first time I swam in the ocean in Australia, a shocking ten years in. 

Always a pleasure working with the wonderful @laurenbamford
Production @theartistgroup by @volpibruna
1
7 months ago
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When Aje founder, @ajenorris approached us to work on the launch of his new brand, Ikkari, the brief wasn’t just to capture a range of wellness and lifestyle products, but to tell the story of a different approach to life.

The narrative of slow, considered living is nothing new, but the Ikkari story was compelling. The brand name draws inspiration from the mountainous Greek island of Ikaria, a Blue Zone known for ancient traditions and natural wisdom. Adrian fell in love with it while battling exhaustion, insomnia and burnout. A reset ensued, and @ikkari.australia was born. 

The story of Ikkari is something so many of us can relate to. We wanted to tell a story of returning to nature and unplugging from modern life, balancing emotion and aspiration with an artistic voice. We wanted something bold, ambitious and captivating. The location we chose, the Daintree Rainforest, delivered exactly that. 

Some people love the beach. Others love the desert. For me, it was always about the mountains. Seeing the Himalayas, the mountains of Patagonia, the Dolomites and the (albeit much tinier) peaks of the Faroe Islands in person were some of the most special moments of my life. Often when meditating (or trying to, I’m not very good), images of the mountain always seem to pop in my head. With the bugs, the humidity and the heat, I never thought I’d be drawn to the rainforest, but those few days deep in the Daintree with some amazing people really changed my mind.

Campaign creative direction, strategy, casting and team selection by me.
Photography @jaketerrey
Photography team @ryanflano @knickshaw @lukeschuetrumpf
Film @claudiarosemotion
Hair and Make-up @darenborthwick 
Talent @dijakallon, @meizhang___, @mikeytam_ 
Production @theartistgroup by @volpibruna
9
7 months ago
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Inner, Outer, Aura: the world of @ikkari.australia, captured over a few special days in the Daintree Rainforest. 

I have posted about this one before, but at the time a lot of it was still under embargo. It’s so nice to be able to revisit it years later as a whole story, the way it was created. 

Creative direction, casting and team selection by me.
Film @claudiarosemotion
Motion AC @_arikc_ 
Photography @jaketerrey
Music @jaketerrey and @claudiarosemotion
Hair and make-up @darenborthwick
Talent @dijakallon, @meizhang___, @mikeytam_ 
Production @theartistgroup
Many thanks @ajenorris by @volpibruna
4
7 months ago
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An empty hotel room, an old tiled bathroom, wood panelling, the faint scent of what you remember cigarettes once tasted like (they don’t smell as good these days), masked by fresh perfume. ‘90s minimalism, but never too clean: @studioamelia_ prefers it dirty, with a bit of grit. A bit of good taste, a bit of bad taste. @tristanlevikane, @vicbrungerallen, @darenborthwick and I spent a fun day running around The Old Clare with @rossana_latallada and @sxntha, capturing them on film, medium format and through the lens of a toy camera for Pre-Spring 2026. 

It was definitely a surprise when @thatsridicholas randomly unearthed his two little Harinezumis, which immediately took me back to young me running around London with mine, almost an entire lifetime ago. I shot my first (and only) music video with one back in those days. We, of course, had to use them, which meant that Nick tagged along for his first shoot. The video is his doing (edited by Tristan), as are some of the crustier stills. My favourite part of the video has to be when Daren, halfway through the shoot, finally notices the tiny sliver of plastic Nick is shooting with, and exclaims, “What is this?” Of course, we had to keep that in. by @volpibruna
6
7 months ago
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I’ve been working on a lot of stuff that I can’t talk about yet, and probably won’t be able to for quite some time. I’ve also been working on my new website and going through a lot of older work. Not everything makes the cut, but it’s been nonetheless interesting. After the habitual stresses of getting the work done, and past the point of looking at something too much and hating it all, there’s that sweet moment you rediscover things and learn to love them again for all sorts of different reasons. Sometimes they might not be perfect, and you might have done them differently today (as happens with experience), but they were representative of a moment in time. We got to do some pretty fun, insane and ridiculous things. 

In the spirit of reminiscing, here’s some @studioamelia_  favourites from over the years, like that time we trapped two girls in a giant box. 

@studioamelia_ with @jaketerrey @vicbrungeralley @darenborthwick @tristanlevikane @_grace.rae @sophiagerakas @flo.flemingg by @volpibruna
14
7 months ago
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One day, @jaketerrey, @tristanlevikane and I took @claudiarosemotion and her fine legs for a spin (I still maintain Clauds has some of the best knees in the business) around some of Sydney's most iconic postcard spots for @studioamelia_, with @vicbrungerallen dropping us bags full of shoes every couple of hours, like some kind of less-robotic-non-flying-human drone. Good weather, a tiny crew, minimal gear, ice cold drinks at wrap and a job you almost forget is a job. As much as I love a huge set, massive crews and large productions, it can feel pretty special to keep it simple sometimes. One of those perfect Sydney days.

Campaign creative direction by me
Photography @jaketerrey
Legs (and video) @claudiarosemotion
Assistant to all @tristanlevikane by @volpibruna
28
8 months ago
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@studioamelia_ balcony sessions, part two (see previous post for a bit of context). Luckily I moved house and have a bigger balcony now.

@studioamelia_ still life
Creative direction and photography by me
Art direction and set styling @tristanlevikane by @volpibruna
1
8 months ago
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