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(VR) Graphics Studio | Brand Designer

@vrgraphics.studio

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Brand Strategy • Identity • Packaging • Web • Socials
For cafés, beauty & lifestyle brands
25+ years • Qantas, KFC + more
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Hello to all the new faces here. 🤎

I thought it was time to properly introduce myself.

I’m Vanessa, the designer and creative director behind (VR) Graphics Studio.

(VR) Graphics began in 1997, the year I finished university. I started freelancing from the very beginning, building my portfolio alongside my full-time design roles and taking on every opportunity that came my way.

For over 20 years now, I’ve been running the business independently.

For most of that time, I never needed to advertise. The studio grew through word of mouth, referrals and long-standing client relationships and the work simply kept coming.

Through VR Graphics, I’ve had the opportunity to create work for brands including Columbia TriStar, ALDI, Caltex, nudie, Splash Clinics, Snackbrands, Level Beverages, The Distributors and Metro Petroleum, alongside many other established and growing businesses.

Instagram has now become a way for me to share more of the work, the process and the story behind the studio.

For a long time, I let the work speak for me. I stayed behind the designs, deadlines and all the moving parts that come with running a studio. But this rebrand has made me realise that my own story is part of the business too.

The studio today feels more personal, considered and connected to the things I love European influence, warm materials, hospitality, storytelling and design that looks beautiful but still works hard.

It reflects my European heritage, but also my Australian soul the warmth, openness and grounded way I approach both life and business.

This new direction feels like a clearer reflection of everything I’ve grown into, creatively, professionally and personally.

Still Vanessa.
Still V.
Just stepping forward a little more. 🤎

#VRGraphicsStudio #CreativeDirector #SydneyBrandDesigner #WomenInBusiness taken in Sydney by @vrgraphics.studio

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3 months ago

Over the years, I’ve worked with big brands, brought in contractors and built a business that has kept going through word of mouth and referrals. That trust means so much to me.

Lately, I’ve been thinking about change, what I need now and what the next chapter might look like.

I’m still figuring that out, but I’m proud of what I’ve built. Here are a few things I’ve learnt over 25 years in the creative industry, with a little humour along the way. 🤎 Happy weekend.

#VRGraphicsStudio #CreativeBusiness #CreativeJourney #SmallBusinessAustralia #DesignLife taken in Sydney by @vrgraphics.studio

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19 days ago

The hardest part of a food content shoot? Getting the shot before everyone wants to start eating. 🍝

A recent shoot for Ragù Pasta & Wine Bar, capturing the food, atmosphere and all the details that bring the venue to life.

Which dish would you reach for first?

Content planning, styling, photography and video by (VR) Graphics Studio.

#FoodContent #ContentCreation #HospitalityMarketing #SydneyCreative #VRGraphicsStudio taken in Westfield Sydney by @vrgraphics.studio

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a month ago

My career has always been built on contracts, retainers and word of mouth. No big sales strategy, just strong work, trusted relationships and clients recommending me to others.

The Distributors Brisbane has been one of the most significant of those relationships. After working with The Distributors head office for more than five years, I began working closely with the Brisbane team, a relationship that would continue for two decades.

What began with catalogue design developed into a long-standing creative partnership spanning national promotions, seasonal campaigns, conference materials, point-of-sale artwork and countless fast-paced projects.

Along the way, I’ve also had the opportunity to collaborate with an incredible network of suppliers and some of Australia’s most recognised FMCG brands, bringing together their products, promotions and campaigns across hundreds of catalogues.

There were tight deadlines, last-minute changes and large projects to coordinate, but also so much creativity, trust and shared history. Knowing their business so well meant I could often take a limited brief, understand exactly what was needed and turn it into a strong visual solution.

Receiving these generous words means more than I can say. I’m incredibly proud of everything we’ve created together and deeply grateful for the trust placed in me over so many years.

Relationships like this are not only part of my portfolio, they’re the foundation my business was built on and an important part of my journey that I’ll never forget. 🤎

#FMCGDesign #CatalogueDesign #CreativeDirection #ClientRelationships #VRGraphicsStudio by @vrgraphics.studio

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a month ago

Looking back at July’s work while taking things a little slower in recovery mode. 🤎

A colourful mix of branding, packaging, retail campaigns, social content, photography and print, a lovely reminder of just how much was created before life asked me to pause.

Resting, recovering and feeling grateful for a creatively full month.

#GraphicDesignStudio #PackagingDesign #BrandDesigner #SydneyDesigner taken in Sydney by @vrgraphics.studio

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2 months ago

Almost a year since Europe and I still find myself going back to these moments. Looking back now, I can see how much of that trip quietly found its way into the inspiration behind my new branding.

Croatia was a moodboard without even trying, sun-washed stone, faded colours, beautiful old buildings, the Adriatic and details everywhere you looked.

Proof that inspiration doesn’t always start at a desk. Sometimes you just have to look around… or start planning another trip. 🤎

#CroatiaAesthetic #EuropeanSummer #DesignInspiration #CroatiaTravel taken in Croatia by @vrgraphics.studio

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2 months ago

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2 months ago

Some places just stay with you. 🤎

I grew up in La Perouse, so every time I come back it feels like home.

It’s where I learnt to slow down, notice the little details and appreciate beautiful textures, colours and history… probably long before I realised I’d become a designer.

Fun fact: Bare Island just behind me was used as the villain’s hideout in Mission: Impossible 2, so yes, Tom Cruise has been here too. 😄

This little series is a reminder that inspiration doesn’t always come from Pinterest or behind a screen. Sometimes it comes from the places that shaped you.

Studio Notes No. 02 – La Perouse.

#LaPerouse #HiddenSydney #VisualStorytelling #SydneyBrandDesigner taken in La Perouse, New South Wales, Australia by @vrgraphics.studio

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