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Cate Dolling ➳ Brand Strategist & Designer(@wayfind_studio)'s profile avatar HD Profile

Cate Dolling ➳ Brand Strategist & Designer

@wayfind_studio

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𝙁𝙤𝙧 𝙗𝙧𝙖𝙣𝙙𝙨 𝙩𝙝𝙖𝙩 𝙡𝙞𝙫𝙚 𝙤𝙪𝙩𝙨𝙞𝙙𝙚: 𝙘𝙤𝙖𝙨𝙩 ➸ 𝙘𝙖𝙢𝙥𝙛𝙞𝙧𝙚𝙨
✦ From overlooked to go-to option
✦ DM “go-to” for a FREE audit
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Don’t say you’re the best option—show them! 🌟🌟𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗯𝗲 𝗮 𝗹𝗲𝗮𝗱𝗲𝗿—𝗗𝗠 𝗺𝗲 𝗔𝗟𝗟 𝗜𝗡 𝗯𝗲𝗳𝗼𝗿𝗲 𝗠𝗮𝗿𝗰𝗵 𝘁𝗼 𝗹𝗼𝗰𝗸 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘀𝗽𝗼𝘁. 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗴𝗼𝗲𝘀 𝘂𝗽 𝗶𝗻 𝟲 𝗱𝗮𝘆𝘀.🌟🌟 Most outdoor brands—whether they sell products, services, or experiences—struggle to stand out in a competitive market. They end up blending in, chasing trends, or relying on marketing tactics that don’t move the needle. The brands that rise to the top build a lifestyle people want to be part of. That’s exactly what we did for Aimee. Aimee is a photographer. Not a product brand, not a gear company—but the Lifestyle Brand Method™ still transformed her business. She had a big vision: to inspire ethical ocean tourism and nurture the next generation of ocean photographers. But she needed a brand that made people want to align with her, rep her message, and see her as the expert. So we built: 🔹 A brand with purpose – Instead of just being ‘another ocean photographer,’ her brand became a movement for adventuring wisely. 🔹 A logo that’s a symbol – The shell represents the ocean, the pearl represents wisdom. This isn’t just a mark—it’s a statement. 🔹 Recognition through colour – A bold, eye-catching ocean blue that will make her brand instantly recognisable over time. 🔹 Messaging that builds loyalty – A strategy that turns her audience into a community that believes in her purpose and wants to work with her. This isn’t just for photographers. The same strategy applies to product brands too, if you want: 👉 your brand to be instantly recognisable 👉 people to rep your brand, wear your merch, and align with your message 👉 customers who buy not once but keep coming back This is how you build a brand that rises to the top, in any outdoor category (in just 3 weeks!) 𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗯𝗲 𝗮 𝗹𝗲𝗮𝗱𝗲𝗿—𝗗𝗠 𝗺𝗲 𝗔𝗟𝗟 𝗜𝗡 𝗯𝗲𝗳𝗼𝗿𝗲 𝗠𝗮𝗿𝗰𝗵 𝘁𝗼 𝗹𝗼𝗰𝗸 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘀𝗽𝗼𝘁. 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗴𝗼𝗲𝘀 𝘂𝗽 𝗶𝗻 𝟲 𝗱𝗮𝘆𝘀. #Branding #OutdoorBrand #Rebrand #BrandIdentity #AdventureBrand #PhotographyBrand #Entrepreneur #MarketingStrategy #BrandRecognition #StandOut taken in Exmouth, Western Australia by @wayfind_studio
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2 years ago
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This one’s been a long time coming. For a while, I felt like my brand was only showing half the story. This is the full picture—who I am, why I do this, and how I help outdoor brands become the go-to. Not just a logo. Not just a vibe. But a brand that actually means something—and moves people. If you’ve been circling the idea of rebranding, this will help you see what’s possible. ✨ DM “AUDIT” if you want to chat through your brand. Or save this for when you’re ready to go all in. #outdoorbranddesign #lifestylebranding #brandstrategist #outdoorbusiness #brandidentitydesign #purposefulbranding #brandstorytelling #australiandesigner #squarespacedesigner #wayfindstudio taken in Dunsborough, Western Australia by @wayfind_studio
6
a year ago
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Our logo, the scallop shell, pays homage to the South West coastline. A symbol of place, protection and connection, with a subtle W I W woven through the design. #southwest #scallop taken in South West Region, Western Australia by @wayfind_studio
1
9 months ago
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Struggling to post content that actually connects? Feel weird saying “buy my product”? Find yourself second-guessing every caption? You’re not alone. A lot of purpose-led founders know their product is great… But when it comes to sharing it online, they play it safe. They list the features. They hide. Or they stop posting altogether. The truth? It’s not that you’re bad at content. You just haven’t had the right framework—until now. ✨ The Lifestyle Brand Story Framework ✨ A free 3-part tool to help values-led, nature-inspired brands clarify their message and show up with confidence. It’s like having a map for your content. Something to return to when you’re stuck. So you never wonder what to post again. Inside, you’ll: → Find your core brand story → Learn how to connect emotionally (without sounding salesy) → Walk away with 20+ content ideas based on your story It makes content feel easier to create. It gets your brand out there—in a way that feels good. It even makes marketing fun. DM Standout Story and I’ll send it your way. Or like and follow if this hit home. Your story matters. Let’s make sure people hear it. – Cate ✌️ taken in Cottesloe, Western Australia, Australia by @wayfind_studio
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a year ago
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If it feels like your brand isn’t being seen as high calibre (even though you know the product delivers) it might not be in your head. You could have a perception problem.⁠ ⁠ Often when this happens your confidence takes a hit. You start second-guessing your prices. Wondering if you should discount. Questioning if people even get the value.⁠ ⁠ Here’s the truth: the product isn’t the problem. It’s the way your brand is coming across to the market.⁠ ⁠ When your messaging, visuals, and strategy are dialled in, people start seeing what you see. They feel it. They trust it. They buy it, proudly, at full price. And they tell their mates.⁠ ⁠ That’s the power of perception. And it’s what I do best, helping lifestyle brands reshape how they’re seen so they can rise to the top of their space.⁠ ⁠ Not just a “premium look.”⁠ A brand people identify with.⁠ ⁠ This is exactly what Rae and I worked on with her brand. Moving her from an option, to being seen as the best choice for her dream customers. If this is all feeling a little too familiar, maybe it’s time we chat, and the Brand Audit is the best place to start. You’ll get fresh eyes on your brand, we’ll talk about your goals, and you’ll walk away with exact next steps to take to get there. DM “Brand Audit” and I’ll send you the link. ⁠ ⁠Thanks for reading and can’t wait to chat! :) ⁠ ⁠ ⁠ ⁠ #outdoorbrand #lifestylebrand #brandstrategy #brandingforfounders #brandperception #premiumbrand #productbasedbusiness #outdoorbusiness #magneticbranding #wayfindstudio by @wayfind_studio
0
a year ago
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You’ve put in the hours. You’ve done the late nights, the content batching, the pop-ups, the back-and-forth with manufacturers. You’ve poured heart into every part of your business. And you should be proud you DIY’d your brand becuase it’s what got you here. But lately… it’s starting to feel like it’s holding you back. You don’t light up when someone asks for your website. You hesitate when pitching stockists. You scroll past the competition and feel that tight little pang in your chest. Like… why does their brand look so legit, and mine still feels like I threw it together? And that energy? It’s contagious. When you don’t feel proud of your brand, it shows up in how you talk about it, how you price it and how confident you are in selling it. You’ve tried ads. You’ve shown up consistently. You’ve tested new offers, new products, new strategies… But without a brand that makes people stop, feel something, and trust you straight away? It all falls flat. Here’s some tough love: You don’t want to rebuild becuase it feels like it starting over and change is scary. But you know something had to change for you to get to your next level. And you know it’s the foundation. It’s the brand. Here’s the good news: I’m not here to take your money and drop a logo on your desk, only to have you spinning your wheels and not levelling up. I’m here to build a brand that changes the way people see you — and the way you see yourself. AND I make this change easy, simple and done in 3 weeks. Next month this could be you: You’re proud of your brand and ready to make that bold leap you’ve been avoiding. You’re attracting the right people before you say a word. You don’t envy the comp because you’re in your own lane, and now the one to beat. You’re sales have increased because your brand convinces in an instant and attracts high value customers. DM AUDIT to book your free brand audit and I’ll show you the exact next steps to take your brand to your next level. #outdoorbranddesigner #lifestylebranding #ethicalbranddesign #brandstrategy #outdoorlifestylebrand #brandrefresh #visualidentity #productbranding #campingbrand #surfbrand #slowbusiness taken in Cottesloe, Western Australia, Australia by @wayfind_studio
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a year ago
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Your brand isn’t underperforming because it’s bad. It’s just misunderstood. Comment “Brand Audit” for a free strategy call to fix that. You’ve done the work… new logo, website, content, offers, packaging, marketing, SEO, all the things 🫠 But something still isn’t clicking. You’re not getting the traction you imagined, meanwhile other brands get your customers, even when you know your product is better. I have a different way of doing things. It’s not about your product, chasing trends or copying the competition. It’s about becoming the preferred choice, by creating a brand that owns a unique space and emotionally connects. 🤓 Here’s what I know after 5 years in branding: People don’t buy just for the specs. They buy because it means something to wear, use, or talk about your brand. 🌟 It reflects who they are. 🌟 It makes them feel seen. And this is exactly what happens when you start acting like a Lifestyle Brand. We’ll build: 👉 A clear brand purpose that builds loyalty 👉 A look people are proud to buy, rep and follow 👉 A messaging strategy that builds community “Okay great… but what do I really get?” ✓ More aligned customers ✓ More sales with less effort ✓ A brand that leads, not competes Curious how it can work for you? DM me “Brand Audit” and I’ll show you exactly where your brand is getting lost, and how to shift it from overlooked to the one they want to be part of. #BrandStrategy #OutdoorBrands #LifestyleBranding #BrandAudit #WayfindStudio #PurposeDrivenBrand #BrandConnection #BrandPositioning #SmallBusinessAustralia #ConsciousBranding #StandOutBrand taken in Cottesloe, Western Australia, Australia by @wayfind_studio
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a year ago
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Might have gone a wee bit overboard with these logo variation 🙃 #sorrynotsorry by @wayfind_studio
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a year ago
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When a business cards is too boring for your client 🥱 Business card that are matches for an edgy wedding photographer taken in Cottesloe, Western Australia, Australia by @wayfind_studio
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a year ago
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My dream: To have a Wayfind Studio co-working space where people can drink coffee, buy lifestyle brands, hang out and collaborate. A space for business workshops, art and music. An inspiring home for entrepreneurs and dreamers to learn, grow and find community. I’ve always felt a bit lonely on my journey and every town I’ve lived in never had a place dedicated to entrepreneurs who were always about the lifestyle - travelling and working and building amazing brands. When I finally get a permanent post code this is the plan. Whose in? 🫶🌟 #WayfindStudio #CreativeCommunity #CoworkAndCreate #LifestyleBrandsHub #DreamersWelcome #FoundersInTheWild #DesignMeetUpSpace #WorkshopsAndWine #InspiringSpaces #WhereIdeasGather taken in Cottesloe, Western Australia, Australia by @wayfind_studio
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a year ago
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I have yet to see an ai generated logo that didn't look generic, which goes against the whole point of branding. They lack soul, which is exactly why people choose you. Thoughts? Opinions? :)⁠ ⁠ ⁠ by @wayfind_studio
2
a year ago
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Outdated site? I’ll fix it in 2 weeks👇 Your product’s grown. Your vision’s expanded. Now it’s time for your website to catch up. DM “web” if you’re ready for a digital presence that reflects where you’re headed. Most outdoor brands hit a point where the brand has momentum but the website still feels like version 1. Not wrong. Just… not quite right anymore. You’ve evolved. And your site should feel like it. You tried to ignore it, but you know it’s not lining up with the competition and people are going elsewhere. You’ve maybe asked a friend to help, but they didn’t have their heart in it and it’s still not reflecting what you wanted. Or you got a template abs thought it was plug n play, but now it just looks like a dogs breakfast and you really don’t have the patience for it. It’s taking way too much space in your brain. You’re over it. You just want it done, to feel proud, and start sending your customer there asap. 🌟 Enter the 2-Week Website! 🌟 A semi custom Squarespace site, designed to reflect your quality, purpose, and lifestyle-led brand, without dragging out the timeline, overwhelming you with decisions or breaking the bank. $3K. 2 weeks. Here’s what’s inside: ✅ Semi-custom build grounded in strategy ✅ Mobile, basic SEO, and brand ready ✅ Designed to convert and connect ✅ Delivered in 2 weeks with launch support So you can confidently show up, share your story, and grow your brand with a website that finally say go-to option. Ready to feel excited about your online presence again? DM “dream site” to start discussing your website and finally ticking it off the to-do list. #outdoorbrand #wayfindstudio #lifestylebranding #squarespacedesign #naturebrand #websitedesigner #brandrefresh #adventurebrand #australiandesigner taken in Perth, Western Australia by @wayfind_studio
0
a year ago
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