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Wayform Studio

@wayform_studio

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A design practice obsessed with your space.
Architecture, Brand, & Events
↟ Portland ↟
@joe_mcneill @wayform_events
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Logo animation for Superhera. A playful loading sequence set to a hypnotic melodic beat. #branding #brandidentity #branddesign #logodesign #logoanimation by @wayform_studio
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a month ago
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Superhera Fit-focused. Merch-minded. Details matter, duh. #branding #brandidentity #merch #branddesign #superhera by @wayform_studio
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a month ago
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New work for Superhera, an AI sizing and fit technology company built to improve the competitive athlete experience. Superhera engaged Wayform to complete a full visual identity refresh (really a rebrand) with a complete overhaul of their existing look and feel. While their origin is in solving fit issues for female athletes, the business pivoted its focus to their proprietary technology that serves all athletes – male and female.   By using real body data from athletes to recommend the best-fitting sizes based on body shape, sport, and fit preference, Superhera is disrupting one of the industry’s largest epidemics: poor fit, inconsistent sizing and unhappy athletes and consumers.   During the Discovery phase, Wayform began extensive market research into other fit-tech competitors to find a workable strategy for Superhera’s pivot. This involved identifying the primary users of the tech (currently equipment managers, coaches, athletes) while also strategizing a rollout that appealed to future brand and apparel collaborators – a balance in both brand equity and aspiration.  Early on, we focused on the intensity adopted by high-performance athletes and asked, “What does it mean to be a Superhera?” The name, cleverly derived from Superhero, is a moniker adopted from the Founder’s @marinapaul first book which interviewed females to identify the keys to their successful leadership roles.  Drawing on emerging themes like a hero’s journey (The Odyssey), the human body, and precision, we embarked on a brand journey that left no stone unturned. From obvious motifs like motion, flight, sports heritage, and even alpha wolves, the Vision phase sparked an important conclusion – as a company that is tech-founded but human-focused, the identity needed to feel human and evoke emotion. It had to exude confidence, femininity (while working for all users), and feel honed and timeless. It needed a symbol or brandmark that was instantly recognizable. And it needed to be part of a cohesive system with all touch-points consistent. #brandidentity #branddesign #logodesign #branding Wayform is responsible for the custom wordmark and logo, tone and voice, brand copywriting, color by @wayform_studio
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a month ago
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BTS (130 BPM, Architecture version) Architecture is the heartbeat of our studio. It’s what we were trained to do—to explore possibilities for physical space to improve the lives of its inhabitants, small, large or machine. Much of what we do never sees the light of day. Permit drawings for homeowners and businesses are not the sexiest content for this platform. But this reel shows how much work and breadth we dedicate our days to exploring. It is meaningful and cannot be mistaken for automated or routine. We explore context and connection through empathy and creativity. This past year has taken us through small home renos, industrial warehouse tenant improvements, decks in the woods, interiors, and big home additions in and around Portland. We obtained permits in Milwaukie, Oregon City, Portland, and Washington County. Looking forward to more still photos of finished products soon. #architecture #studiolife #design #process #wayformstudio taken in NW Portland Oregon by @wayform_studio
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2 days ago
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Superhera Brand Guide In today’s world of ever-changing mediascapes, motion, reels, content long and short, brands don’t often require a set of guidelines for how to implement the identity design. We don’t assume it to be a deliverable when first embarking on a brand journey. But, sometimes it makes sense. In the case of Superhera, the company was pivoting in such a major way that providing some guardrails for how to use the new creative direction proved worthwhile. From the beginning discussions about their Origin Story, significant moments and revelations for the Founder @marinapaul to the deep dive on Brand Strategy with plenty of writing and wordsmithing, all of the work ends up here. The Brand Guide is useful for pitches, onboarding, social posts, and presentations. It provides a much needed backbone to an otherwise chaotic launch and marketing effort. And it becomes a timeline of the brand design experience. Boring, maybe. Worthless, no. Valuable, yes. #brandguidelines #branddesign #branding #superhera #wayformstudio by @wayform_studio
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a month ago
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Superhera Sideline stuffs. #brandidentity #branddesign #branding #superhera #logodesign by @wayform_studio
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a month ago
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Return to this in February. taken in NW Portland Oregon by @wayform_studio
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a month ago
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Kestävä Have you hugged a structural engineer today? They’re surprisingly warm, eager to please and built on a strong foundation. It’s worth mentioning the brand strategy for Kestävä. There’s an intentional duality in their delivery of services - one part practice, second part education. Wayform helped clearly partition this administration via the website and kept the original goal in sight - offer help to those who need it, whether in actual building or in studying about building. Kestävä’s YouTube channel has 50K subscribers and Rich has amassed millions of views on his shorts that look at building failures and dissect structural issues. Technically sound and downright entertaining, Rich makes engineering (and studying for engineering tests) absolutely enjoyable. Because it’s all around us and worth getting to know. #branding #brandidentity #branddesign #structuralengineer #engineering taken in Portland, Oregon by @wayform_studio
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23 days ago
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Kestävä Brand Refresh Kestävä (pronounced kes-tah-vah) is Finnish for lasting, durable, or sustainable. A close collaborator with Wayform Studio and the architecture projects we engage, Kestävä’s founder came to us for a brand refresh and new website. As a licensed and practicing structural engineer, his growing practice had more “eyes” and needed an identity that was foundational to his reach. The main theme for the creative direction was “a light touch” meaning the symbol and wordmark needed to be minimal and refined but no more. This idea translates to the Scandinavian ideals for living and building, a strict adherence to sustainability and a focus on natural materials. The old Nordic rune symbol had some construction issues and the wordmark was proportionally too small, so we made some adjustments and redesigned a custom, more structured wordmark with attention paid to making a more balanced and symmetrical “AVA.” Pro Tip: Kestävä is also a leading online educator via YouTube for aspiring structural engineers embarking on their testing and licensing journeys and new careers. #branding #branddesign #brandidentity #structuralengineering #brandrefresh taken in NW Portland Oregon by @wayform_studio
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a month ago
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Kitchen Reno You ever hear “You look better in beige.” ? Well, you heard it here first. Some visualization for a client to help imagine their soon to be gutted existing kitchen in Lake O. We added the huge operable double slider bay window for easy access to the outdoor patio. Almost summer… w/ Stephen Tobler Architect #kitchenrenovation #architecture #interiordesign #architecturalrendering #customkitchen taken in Lake Oswego, Oregon by @wayform_studio
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9 months ago
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Savier Street Behold, the basement bathroom. It’s not sexy. The kids love it because there’s a tub. We’re just glad they no longer bathe in a sink. We painted the concrete to look sorta like terrazzo. We had some fun with color. And built a built-in. We bought IKEA stuff and hung a funky mirror originally bought for another location. We like doing the best we can with what we have. Bring on the next one. #basementreno #savierstreetreno #interiordesign #demolition #portlandbasement #architecture #wayform #schoolhouseelectric #ikea #paintedconcrete #terrazzodesign taken in NW Portland Oregon by @wayform_studio
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a year ago
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Savier Street It appears reflection is a priority this time of year. Wayform is entering its fourth year of business, imagining spaces, digital and physical, that put thoughtful, quality design work ahead of the quick and dirty. Our services include architectural design, brand design and marketing, 3D design, floral design and event planning as well as drafting and permitting for your build project. Much appreciation to clients and collaborators past and present. And to all future ones, here’s to ‘26. #portlandbasement #savierstreetreno #builtins #interiordesign #renovation taken in NW Portland Oregon by @wayform_studio
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9 months ago
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