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We are BE. Creative

@wearebecreative

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BE. An independent creative studio where human creativity becomes culture through experiences, live performance, design, content and production.

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Woven in unity. Raised with pride.

Many cultures. Countless stories. One shared home.

This UAE Flag Day, we celebrate the threads that connect us and the nation we’re proud to be part of.

#UAEFlagDay 🇦🇪 by @wearebecreative

It’s Halloween night, let your darker side take shape.

What look are you going for? by @wearebecreative

“Made by human is going to be the new currency.” - Yangchen Jagannath

Meet Yang, BE.’s Executive Creative Director.

For her, the questions go beyond how something looks. From the first “what if” to the details that make it work, she helps shape the thinking behind what we create.

Here’s a little of hers. ▶️ by @wearebecreative

Got the moves? We want to see them.

We’re casting dancers and choreographers for a global makeup campaign.

DM us “MAKE MOVES” and we’ll send you the application link.

Know someone who should be in this? Tag them below. 👇 by @wearebecreative

Before the doors open, there’s a whole other show happening.

Rehearsals, crew briefings, final touches and a team making it all come together. A little look behind the scenes with BE. at Alef’s Seef Residences launch.

The people behind the moment. 🖤 by @wearebecreative

We’re often called an events company. And yes, we do events.

But the work starts long before the doors open. From developing an idea to finding the right talent, producing the details and bringing everyone together on the day, we build experiences from start to finish.

This is BE. by @wearebecreative

A different way to bring a story to life.

Created by @seen_lab in collaboration with @bazrgb and BE., this AI film played on screen at the launch of ALEF’s Seef Residences, adding another layer to the guest experience.

From the visuals on screen to the details in the room, every element had a part to play.

Here’s a snippet of the film. by @wearebecreative

The “after” took a few months. The transition took a second.

From an empty venue to Alef’s Seef Residences launch. Creative, production and every detail in between, brought together by BE.

@alefgroup by @wearebecreative

If you made it this far, tell us: what’s the last experience that made you feel truly connected? by @wearebecreative

There’s serious creative talent in this city. And it deserves to be seen.

Grateful to have been invited front row at Dubai Fashion Week to see the designers’ Spring/Summer 2027 collections up close. by @wearebecreative

Before the doors opened, there was this - the behind the scenes no one gets to see.

Awarded in July, our work on Alef’s Seef Residences Launch took us from the first creative concepts to the final checks at Al Jawaher Convention Centre, Sharjah.

Stage builds, lighting cues, sound checks, florals, guest experiences and a lot of moving parts. Our team brought it all together, from planning and production to running the show.

Stay tuned to see the final results.

@alefgroup

📸: @jseantonio__ by @wearebecreative