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WeAreContent

@wearecontent.it

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Content agency based in Milan.
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The debut of Twiga in Milan marked one of the most anticipated moments of the September Fashion Week. On this occasion, WeAreContent managed the production of photo and video content to tell the story of the brand’s launch in the city, covering the entire calendar of events throughout the week. From event coverage to the creation of digital-first content, the project transformed the opening of Twiga Milano into a cohesive visual narrative, highlighting its atmosphere, energy, and positioning during one of the most relevant moments of Milan’s cultural and social calendar. taken in Twiga Milano by @wearecontent.it
4
7 months ago
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@goldengoosearenamilano is the brand’s first sports space, created to bring together fashion, sport and lifestyle in a unique experience. With padel courts, a hi-tech Pro Court and spaces defined by a distinctive design, the arena reflects the brand’s artisanal and contemporary aesthetic. For this project, WeAreContent curated the production of photo and video content dedicated to social media, the website and the spaces of the Golden Goose Arena, working under the strategic and creative direction of @acapulco.club Acapulco defined the creative and narrative vision of the project, presenting the arena as much more than a sports space: an identity-driven place where community, style and performance come together. Based on this direction, we produced photo shoots, video content and social assets, helping translate the soul of the project into a coherent, contemporary and distinctive visual narrative. taken in Golden Goose Arena Milano by @wearecontent.it
3
3 months ago
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PUMA Speedcat arrives in Milan! 🚗✨ An iconic design made a stop at The Mall in Milan, where an incredible immersive space brought the Speedcat campaign to life. Inspired by the Nevada desert and the vibes of an epic road trip, the event offered participants a unique experience, full of emotion and authentic energy. WeAreContent had the pleasure of attending this extraordinary event, soaking in the creative energy that only PUMA can deliver. 🎥📸 We’re proud to have experienced such an inspiring event firsthand, where innovation and storytelling come together. Congratulations to the PUMA team for making this journey unforgettable! #PUMASpeedcat #WeAreContent #EventExperience #Storytelling #DuaLipa by @wearecontent.it
6
2 years ago
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Tabar, il Gin che fa cantar @gintabar La finale del Gin Tabar Karaoke Tour alla @bocciofilamartesanaaps è stata un mix esplosivo di musica, personalità e momenti sopra le righe. Sul palco l’energia travolgente di @margherita_devalle , accompagnata da una giuria d’eccezione composta da @bertiorietta , @mauriziotentella e @unfollow.adv Tra performance memorabili, una giuria d’eccezione e un pubblico incontenibile, abbiamo catturato il lato più spontaneo e autentico della serata. by @wearecontent.it
6
2 days ago
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Different events. Different stories. One shared challenge. Turning the creativity, energy and atmosphere of Milan Fashion Week SS27 into a single visual narrative. A challenge we were excited to take on for @erranistudio taken in Milan, Italy by @wearecontent.it
2
5 days ago
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For Estée Lauder’s 80th anniversary, we captured an immersive experience where heritage, science and beauty rituals came together. From the legacy of Advanced Night Repair to the latest frontiers of skincare innovation, every detail of the pop-up was designed to transform nighttime beauty into a 360° journey. WeAreContent curated the photo and video reportage of the experience, capturing its atmosphere, details and defining moments through visual storytelling. @esteelauderitalia by @wearecontent.it
0
7 days ago
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For @parfois we curated the photo reportage of “A Night at Corriere”, an experience that began at the historic Corriere della Sera headquarters on Via Solferino, continued with dinner at Rigolo, and ended with a behind-the-scenes visit to the newspaper’s printing facility. We captured every moment of the evening, documenting its atmosphere, people, and details, and turning the experience into content designed to bring its identity to life across digital channels. Event Production & PR by @erranistudio by @wearecontent.it
0
8 days ago
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We kicked off Milan Fashion Week capturing the exclusive preview of YOOX CAMERINO, unveiled by Bronda Architects at the iconic Circolo Filologico Milanese. A night of fashion, design and unexpected perspectives, documented by WeAreContent. Great people, one-of-a-kind energy and a fitting room that became much more than just a fitting room. @yoox #YOOXCamerino by @wearecontent.it
1
16 days ago
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@taz_skylar for @dolcegabbana_beauty A few moments before the @dolcegabbana show, captured during MFW. Behind the scenes, before the lights. by @wearecontent.it
7
16 days ago
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During Milan Beauty Week, we had the pleasure of covering Clinique Campus, the first travelling Clinique Beauty Campus in Milan, through photo and video. An experience blending beauty, skincare, masterclasses and community, captured through content designed to convey the energy of both the event and the brand. @cliniqueitalia by @wearecontent.it
1
19 days ago
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Cardi B in the building. Another magic night at Twiga Milano @iamcardib @twigamilan by @wearecontent.it
6
19 days ago
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We captured @opheliamillaiss for @casamorati_1888 during the 83rd Venice International Film Festival, bringing the Maison’s distinctive character to life through an intimate and cinematic visual story. @erranistudio @elle_italia taken in Venezia, Italy by @wearecontent.it
2
22 days ago
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