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Luxury marketing, media, property and lifestyle advisory for brands and individuals who expect more.
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Rhode has brought its world to Saint Germain des Prés.

To celebrate its latest European expansion with Sephora, the brand transformed a classic Parisian café into Café Rhode, complete with a custom menu, branded details and limited edition experiences linked to selected Sephora stores across the city.

It is a smart example of how beauty brands are increasingly using hospitality and physical experiences to create cultural relevance beyond the product itself.

Credits: @studioboum taken in Saint-Germain-des-Prés by @wearedreamweaver
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10 hours ago
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Aston Martin is pushing its first EV even further into the future. After initially targeting 2025 for its battery-powered debut, the British automaker now says it doesn’t expect to launch one until sometime between 2033 and 2035.

The shift is part of a broader rethink of Aston Martin’s electrification plans as demand from its customers remains focused on combustion-powered cars. CEO Adrian Hallmark says the marque plans to keep both its V-8 and V-12 engines alive through 2035, while hybrids such as the V-8-powered Valhalla will help bridge the gap.

Aston Martin still expects EVs to eventually become part of its lineup, particularly as zero-emissions regulations take effect in key markets. For now, though, its electric era has been postponed again. taken in Aston Martin by @wearedreamweaver
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14 hours ago
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Audemars Piguet has officially entered the world of fine jewellery.

Unveiled during Paris Fashion Week, the new Royal Oak Joaillerie collection takes the unmistakable design language of the Royal Oak beyond the wrist, with necklaces, cuffs and earrings inspired by the landscapes of the Vallée de Joux.

Across Dream of Joux, Frosted Gold and Risoud Eclipse, AP brings together diamonds, emeralds, precious metals and its signature finishing in a completely new expression of the brand.

A major new chapter for one of watchmaking’s most recognisable names. taken in AP HOUSE by @wearedreamweaver
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18 hours ago
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£23.5 million for a piece of London history.

The first residence at One Palace Green has come to market, bringing 3,350 sq ft of living space to one of the capital’s most closely guarded addresses.

The three bedroom apartment sits within a restored Grade II* listed Arts and Crafts mansion originally designed by Philip Webb for artist George Howard, with links to William Morris and Edward Burne Jones.

Now restored as a collection of just six residences, the building brings more than 150 years of architectural history together with contemporary interiors by Martin Kemp Design.

At the very top of the property market, provenance matters. Buyers are not simply looking for another beautifully finished apartment. Homes with genuine history, scarcity and a story that cannot be recreated elsewhere carry a completely different proposition.

One Palace Green is a particularly good example of that. taken in Kensington, London by @wearedreamweaver
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2 days ago
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Apple has just given London a new home for live music.

Now open inside Battersea Power Station, Apple Music Hall is a 600 capacity venue built around the idea that live performance, production and global distribution can all happen in one place.

The space features a reconfigurable stage, a 48 speaker Spatial Audio system, dedicated recording studios and more than 16 broadcast cameras, allowing artists to perform, record and capture a full multi camera show under one roof.

Selected performances can also be streamed globally through Apple Music.

Nearly a decade after the end of Apple Music Festival, Apple is back with a permanent live music presence in London.

And this time, it is built for much more than the room itself. taken in Battersea Power Station by @wearedreamweaver
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2 days ago
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During Paris Fashion Week, ALO returned to the Hôtel Plaza Athénée for the third consecutive year, transforming the Parisian palace into a temporary destination for movement, recovery and wellness.

At the heart of the takeover, the hotel’s iconic La Cour Jardin became an open-air studio for a private morning sculpt class, while the five-day ALO Oasis offered guests everything from one-to-one training and lymphatic drainage to facial treatments and IV therapy.

The activation extended across the hotel with a dedicated wellness menu and running sessions through Paris, creating a space designed to offer a moment of recovery amid the intensity of Fashion Week. taken in Hotel Plaza Athenee by @wearedreamweaver
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3 days ago
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Paris Fashion Week is almost here. 🇫🇷

From 28 September to 6 October, Paris will host the Spring/Summer 2027 womenswear shows, presentations and showrooms, alongside events and experiences across the city.

Dreamweaver Group will be sharing extensive coverage throughout the week, bringing you highlights from the runway and a closer look at what’s happening beyond it. We also have client campaigns on the way and are booking venues for activations, experiences and shows.

It’s an exciting time for the brands, creatives and communities coming together in Paris. taken in Paris, France by @wearedreamweaver
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21 days ago
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Why is lifestyle becoming one of luxury’s biggest opportunities?

Across fashion, hospitality, property, travel and wellness, the boundaries between traditional luxury categories are becoming increasingly blurred.

Consumers are looking for more than exceptional products. They are placing greater value on access, service, privacy, experience and the way a brand fits into their wider lifestyle.

That shift is changing how luxury businesses grow. Hotels, restaurants, residences, clubs and wellness concepts are giving brands more ways to build long term relationships with their customers, but they also introduce a new challenge: expansion only works when it feels credible.

The opportunity is significant. So is the risk of stretching a brand too far.

In our latest Trends & Insights, we explore why lifestyle is becoming such an important part of the luxury economy, and what it could mean for the next generation of global brands.

What do you think will define the next era of luxury? taken in Mykonos, Greece by @wearedreamweaver
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2 months ago
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Four Seasons has officially arrived in Mykonos.

Set above Kalo Livadi Bay, the new resort has been designed as a contemporary take on a traditional Cycladic village, bringing together rooms and suites, private villas, multiple restaurants and bars, a spa, infinity pools and direct access to the Aegean.

The arrival brings Four Seasons’ signature approach to service, dining and wellness to an island already firmly established on the global luxury travel map, while offering a quieter side of Mykonos away from its famous nightlife.

With Four Seasons now on the island, Mykonos continues to strengthen its position as one of Europe’s most important destinations for high-end hospitality. taken in Mykonos, Greece by @wearedreamweaver
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2 months ago
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Exceptional homes deserve exceptional marketing.

Since 2021, Dreamweaver Group has filmed and marketed over €5 billion worth of residential real estate across London, Paris and Europe.

For us, luxury property marketing is about far more than creating beautiful content. It’s about understanding the home, appreciating the craftsmanship and presenting every property in a way that creates genuine emotional connection from the very first viewing.

Every shoot is carefully planned. Every frame has a purpose. Every campaign is designed to help our clients present their properties at the highest possible standard and reach the right audience.

Swipe through for a look at how we approach luxury property marketing.

If you’re an estate agency looking for a creative partner who understands luxury property, we’d love to start a conversation. taken in London, United Kingdom by @wearedreamweaver
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3 months ago
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The luxury industry is evolving, and the brands leading tomorrow won’t necessarily be the ones with the biggest budgets, they’ll be the ones that understand how affluent consumers are changing today.

Global wealth is becoming more international. Experiences continue to outperform products. Trust, hospitality, long-term relationships and meaningful storytelling are becoming some of the industry’s greatest competitive advantages.

Luxury has never been just about selling products, but creating desire, building reputation and delivering experiences that people remember.

For brands operating across hospitality, real estate, retail and lifestyle, these are the strategies to act on.

Swipe through for our latest insights on what global wealth trends mean for the future of luxury. taken in Lake Como, Italy by @wearedreamweaver
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3 months ago
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Hospitality is no longer just another part of the luxury industry.

It is becoming one of its most powerful growth drivers.

Across the world, luxury brands are expanding beyond their traditional categories into hotels, restaurants, private residences, wellness destinations, beach clubs and members’ clubs. The focus is no longer solely on creating exceptional products, but on creating exceptional experiences that build stronger, longer-lasting relationships with customers.

This shift reflects a broader change in consumer behaviour. Increasingly, affluent consumers are placing greater value on experiences, personal service and meaningful moments, with hospitality becoming one of the most effective ways for brands to bring their identity to life.

For luxury businesses, hospitality is more than a sector. It is a platform for storytelling, customer loyalty and long-term brand building.

In this edition of Dreamweaver Trends & Insights, we explore why hospitality is becoming one of the most influential forces shaping the future of luxury.

Swipe through to discover more. taken in Paris, France by @wearedreamweaver
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3 months ago
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