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MOOQ [mu:k]

@wearemooq

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Independent cycling brand built on a vibrant community, making Czech-made sustainable, design-driven apparel. Store with bikes, service, rides & runs.

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Fàire – in Gaelic, it means ‘horizon.’ But for us, it’s more than just a word. Fàire symbolizes the infinite space for exploration, a bridge between speed and calm, the city and nature, the digital and the analog.

It’s a path to a sustainable future… where we can bike fast but live slow… and slow down to savor the beauty around us.

On this journey, we find freedom in every turn, every pedal. It’s not just about the destination… but the moments we share along the way.

Production: @hdhd.studio x @wearemooq

#wearemooq #zpomal #bikefastliveslow #donthurrybehappy #faire @restrap by @wearemooq

THE SEASON NEVER ENDS.

October is coming to an end, but we have a feeling the cycling season doesn’t really have to. :))

So we’ve planned not one, but two rides for the upcoming public holiday. A shorter, more relaxed one with @rouvyapp and a longer, faster one with @teammooq.

Two routes. Four pace groups. One well-deserved café stop. And a little post-ride get-together back at MOOQ.

Swipe to find your ride.

More info & both routes on Strava.

MOOQ × ROUVY | 69 KM

For those who prefer to take things a little easier. :))

69 km, 483 metres of climbing and two pace groups (24 & 26 km/h). A coffee stop at Bistro Lívanec along the way, followed by some quality time together back at MOOQ.

October 28 | 12:00 at MOOQ Store
Rolling out at 12:30.

Full route & details on Strava.

TMMP FESTIVE FONDO | 102 KM

A day off, good company and 100+ kilometres in the saddle. Sounds like a pretty good plan. :))

We’re heading out with teammooq prague for a slightly faster ride. 102 km, 972 metres of climbing and two pace groups (28 & 30 km/h). A stop at Bistro Lívanec to refuel, followed by a well-earned little celebration back at MOOQ.

October 28 | 12:00 at MOOQ Store
Rolling out at 12:30.

Full route & details on Strava. by @wearemooq

What better way to launch the new Ridley Kanzo Fast 2.0 and Falcn RS 2.0 than with a proper gravel ride?

Together with Ridley, we brought 40 gravel riders out to explore the gravel roads and trails around Prague, following a route prepared by @petafiala.

Thanks to everyone who joined us and made the Czech launch such a great afternoon!

Don’t Hurry, Be Happy. 🤝 by @wearemooq

Hydration is serious business. Bottle design? Not so much.

So we handed the new Stickies over to our @lea.hladikova and let her do her thing. Bikes, flowers, snacks, questionable little messages and just the right amount of chaos. :))

Anyway. They’re online now. Go pick your to mooq.cz

SHUT UP & HYDRATE. by @wearemooq

OFF WE GO. Our first gravel ride.

This time, we’re leaving the smooth roads behind and heading somewhere a little rougher. :))

Our friend @petafiala will lead the way for almost 50 km of gravel, forest tracks and whatever else we find between Prague and Okoř.

We’ll also be introducing the new Ridley Kanzo Fast 2.0 and Falcn RS 2.0 for the first time at our store.

More info & ride details on Strava. by @wearemooq

Apparently once wasn’t enough. :))
So we did it again. MOOQ × Standert, a showroom full of bikes and people, some pretty good kilometres outside Prague and a well-deserved mecheche to finish things off.

Thanks to everyone who joined us. We have a feeling this won’t end with round two. 👀 by @wearemooq

For this year’s Road Classics, MOOQ created and contributed six special jerseys for the overall series winners.

Six jerseys. Six champions. And we had absolutely no idea who would end up wearing them.

Okay… maybe we had a little hope about one …👀

Jakub “JJ” Dostál — Road Classics 2026 series winner.

One of the jerseys MOOQ created for the champions will now be worn by one of our own.

That’s a pretty nice full circle moment. 🖤 by @wearemooq

Back in stock. 💦

Our MOOQ × ricco_type bidons are back.
Both sizes.

And stay tuned for Stickie 2.0. Coming soon. 👀 by @wearemooq

Turns out heading north was a very good idea.

Three days around bikes. A Friday ride and live podcast, Saturday at Tour de Zeleňák, and Sunday kilometres through Bohemian Switzerland.

But more than anything, plenty of great people, good roads and reasons not to hurry anywhere. Thanks, Rumburk. Thanks, Posedla. We’d happily do this all over again. ❤️

📸 @terkakoptova
📸 @lukasbiba by @wearemooq

Forgot the saddle, enjoyed a weekend full of cycling & camaraderie. Today’s final menu: Sunday social ride through Bohemian Switzerland.

See y’all in ‘27!

🎥 @ondrakopta
📸 @terkakoptova & @lukasbiba by @wearemooq

Three days. One very good reason to head north. 🚴☕🍺

Friday recon + live podcast.
Saturday Tour de Zeleňák.
Sunday social ride through Bohemian Switzerland.

With Posedla × MOOQ × Tour de Zeleňák × Bohemian Coffee House.

Come for the racing. Stay for the coffee, roads and good company.

📍 Rumburk
📎 Full program + ride details on Strava. by @wearemooq

Some collaborations start with a long brief. This one started simply because we’ve always liked what each other does. :))

@marek.c_ is a type designer, cyclist, and the mind behind Coolkit, a typeface by @xyz_displaay. Marek likes MOOQ. We like Marek, Displaay, and what they do.

So bringing our worlds together for a while just made sense.

The entire jersey design comes straight from Coolkit. From the bold alphabet and colors to the smallest graphic details — everything you see has its roots in the typeface itself.

Underneath it all is our re_cycle Pro JERSEY — lightweight, aero, and developed together with our racing team for when the pace gets a little more serious.

MOOQ × Displaay Coolkit JERSEY.

Available now.

Art direction & photography: @by_dave_urban
Models: @kloudaa & @chroptici_chyse by @wearemooq