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Mucho | Brand Design Agency

@wearemucho

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We design meaningful brands for visionary companies. From San Francisco & Barcelona.
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We design the future for brands.Across industries and scales, from global leaders to innovative startups.Working with clients from strategy to brand identities, motion, websites, books, packaging and environments. We bring a unique perspective to every project. Driven by one ambition: to move people, brands and businesses toward what’s needed and what’s never been seen before.Featuring recent work for Colnago, Analog, Ultraderp, Protopixel, Prewave, Evertesting, Visa, José Andrés and more.We don’t design just for now. We design for next.We are Mucho. We mean more. by @wearemucho
5
5 months ago
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POSTER GIVEAWAYThe World Cup 2026 has its winner. Now choose yours.WIN ANY POSTER from our Art of Sport × FIFA World Cup 2026 Collection.5 winners. Each gets the poster of their choice. How to enter:💬 Comment the team poster you’d like to win.👥 Tag the person you watched every match with.Giveaway ends Sunday at 11:59 PM (CEST).Discover the story behind each poster in our bio.All posters available at plotnetprints.com by @wearemucho
84
3 days ago
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The campaign for El gest de filmar, a new presentation of the MACBA Collection.The visual language centres on a bold typographic composition within a luminous red field, inspired by the camera's recording tally light, the familiar signal that filming is underway. In motion, the typography breaks apart and recomposes across excerpts from the works, while the red light expands, fades and returns, creating a rhythm rooted in the language of video.Building on the visual system recently created for @macba_barcelona, the campaign gives the exhibition its own distinct expression while maintaining a coherent presence throughout the museum.Opening event photography by Miquel Coll. by @wearemucho
3
4 days ago
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Spain My Way is a cookbook by renowned chef José Andrés that brings together his most beloved recipes from his home country, along with the people, places, and stories behind them. More than a collection of dishes, it celebrates the Spain where he learned to cook, eat, and, most importantly, love food.From regional classics to personal favourites, it captures the richness and diversity of Spanish gastronomy. Bold colours, curated photography by @joanpujolcreus, and a flexible layout bring recipes, landscapes, and stories together, inviting readers to travel through a culture where life revolves around the table.¡Salud!🍷 Explore full case study in bio.Book Illustrations: @adrianaeskenazi Project Photography: @toosoontothink by @wearemucho
5
11 days ago
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In conversation with Massimo Pignata, founder and gelato maker at delaCrem, about the brand identity we created together.Built around Massimo's belief that the brand should never be bigger than the product, the new identity gives delaCrem room to grow while staying true to its craft.Watch the interview and explore the full case study in bio.#MuchoDesign #WeAreMucho #Rebrand by @wearemucho
16
22 days ago
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Founded by gelato maker Massimo Pignata, delaCrem has shaped a new culture of artisanal gelato in Spain through its passion for craft, Italian tradition and slow food philosophy.As the business grew beyond its original gelateria, the brand needed a clearer identity to support its growth while preserving the authenticity and artisanal credibility that had made it so distinctive.Working closely with the team, we created a brand architecture that brought all its spaces together under a shared delaCrem universe while preserving the unique role of each: the original delaCrem remains the place where everything started, delaCrem Creativa is a lab for experimentation, and delaCrem Terra reflects the brand’s commitment to local production and seasonality.Guided by Massimo’s slower, more thoughtful approach to making gelato, we created the tagline “Gelato a foc lent” and a visual identity designed to support the product rather than elevate it, ensuring it always remains the protagonist.Full case study in bio.Illustrations by @polillustrations by @wearemucho
15
a month ago
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We shot this on film because it felt like the right way to capture Massimo Pignata’s romantic approach to making ice cream. The care, the intuition, the craft. The texture, the colours, the feeling of it. The magic of not knowing exactly what you'll get until it comes out of the lab. Much like the process behind every new flavour at delaCrem.Here are a few shots of the identity we created for @delacrembcn Just the first scoop of the case study. More soon.🎞: @kodak #gold200 #MadeWithKodak by @wearemucho
2
a month ago
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The countdown is over.Art of Sport x FIFA World Cup 2026 Collection: 48 original posters for the Beautiful Game.What began over a decade ago as a passion project by Rob Duncan and JP Stallard has returned for the biggest-ever @fifaworldcupEach design captures something unique about a nation. Sometimes iconic, sometimes unexpected, occasionally mischievous, but always designed to raise a smile. Together, they tell 48 different stories inspired by the symbols, traditions and cultural quirks that make each team instantly recognisable.Thanks to all the designers that were involved in this project!Explore the complete collection and get your favourite. Link in bio. by @wearemucho
8
a month ago
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Ferrari has everyone talking.Most of the conversation is about the new car itself. But from a brand perspective, the most interesting question is what should have come before it. Brand elasticity is not a one-day decision, nor an act of bravery. It is the result of patient strategic work. At Mucho, we have spent years helping brands perform exactly this kind of gymnastics. Even the triple backflip. But always after proper training.Pablo Juncadella and Joan Picanyol share their reflections on Ferrari, brand gymnastics and the limits of flexibility.Read the full article in our bio. by @wearemucho
14
2 months ago
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A new identity designed to be felt ✨After decades creating acclaimed live experiences around the world, Proactiv Entertainment was ready to step beyond backstage.At Mucho, we partnered with the brand to create a new narrative and identity that captures the ambition, energy and scale behind every show, giving Proactiv Entertainment a more distinctive and emotionally engaging presence while preserving the spectacle of its productions.Built around light as an emotional driver, the identity transforms the spotlight into a flexible visual system designed to create rhythm and excitement across both corporate and live experiences.A clearer, more expressive identity that moves audiences before, during and after the show begins.Full case study in bio. by @wearemucho
5
2 months ago
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Welcome to Casa Mucho, our new studio in Barcelona ❤️We’ve moved into a new open space designed for the kind of creative process we believe in: collective thinking, collaboration and design culture.This is our third (and a half) studio in the city, so we know what a studio really becomes over time. It’s where ideas are shaped, but also connections, projects, passion and people. A studio slowly becomes part of your identity. Part of your culture. Part of who you are.When we first visited this place, we immediately knew. Not because of its design (it used to be a woodworking shop). Not because of its size (we still work close to each other). We knew because it already felt like Mucho.If you happen to be around, come say hi.Photography: @bballbe Space Design by @stefano.colli with @carloslanuza collaboration by @wearemucho
125
2 months ago
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Extending the reach of AI into the physical world.Krateo Sky is building the infrastructure for a new era of AI-native aerial robotics, using autonomous drones to transform real-world data into actionable insight that helps industries like infrastructure, agriculture, and logistics make faster, smarter decisions. Starting with the Brand Ideal DNA®, we translated its technological ambition into a strategic brand identity that feels clear and powerful. A simple geometric mark forms the letter “K” for Krateo, while the negative space reveals a subtle AI spark.The result goes beyond a visual identity, becoming an operating layer grounded in the business, aligned with the culture, and designed to scale with the opportunity.Full case study in bio. by @wearemucho
0
3 months ago
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