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Point Of

@wearepointof

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Most brands miss the point.
Independent brand consultancy 🌏
Design · Strategy · Technology
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The city is full of restaurants competing for a glance. Sesame was designed to stop people mid-street; a moment of pause, a second look, then a decision already made. Every material, every sign, every sightline working quietly toward that moment. Swipe to see where the brand extends socially 🐦‍🔥 @wearepointof for Sesame Asian Kitchen 🍜 #RestaurantBranding #BrandIdentity #RestaurantSignage #TakeoutBranding #AsianKitchenSocialMedia Exterior of sushi place and restaurant taken in Pune City by @wearepointof
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2 months ago
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Identity at 1:1 scale. It’s the smallest things that signal the largest intentions—the moment the brand moves from something you see to something you hold, and the system earns its place in your hands. The brand doesn’t stop at the storefront; it travels all the way to the table. Sesame’s chopstick sleeve is where the identity becomes tactile, where design moves from wall to hand, from signage to touch. Because half a brand is no brand at all. @wearepointof for Sesame Asian Kitchen, at every scale. #PackagingDesign #BrandIdentity #AsianBranding #AsianKitchen #RestaurantBranding Identity at 1:1 scale. It's the smallest things that signal the largest intentions — the moment the brand moves from something you see to something you hold, and the system earns its place in your hands. The brand doesn't stop at the storefront; it travels all the way to the table. Se:Sa:Me's chopstick sleeve is where the identity becomes tactile, where design moves from wall to hand, from signage to touch. Because half a brand is no brand at all. Se:Sa:Me, considered at every scale. #PackagingDesign #BrandIdentity #AsianBranding #AsianKitchen #RestaurantBranding taken in Mumbai, India. by @wearepointof
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4 months ago
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Pan-Asian food in an Indian city meant the storefront had to bridge cultures without borrowing too heavily from any one of them; familiar enough to trust, distinct enough to remember. Every material, every sign, every sightline built from the street up. This is what it looks like when a brand lives on the street. Rooted, quietly confident, impossible to confuse with anyone else 🍜🍲 @wearepointof for Sesame Asian Kitchen #RestaurantDesign #BrandIdentity #AsianBranding #RestaurantSignage #RestaurantBranding Storefront Exterior A storefront that earns its street — the kind of frontage that makes you stop, look, and immediately want to go in. The Se:Sa:Me storefront is the identity made three-dimensional: warm timber, deliberate signage, a face that belongs to the neighbourhood without disappearing into it. Pan-Asian food in an Indian city meant the storefront had to bridge cultures without borrowing too heavily from any one of them — familiar enough to trust, distinct enough to remember. Every material, every sign, every sightline built from the street up. This is what it looks like when a brand lives on the street — rooted, quietly confident, impossible to confuse with anyone else. #RestaurantDesign #BrandIdentity #AsianBranding #EnvironmentalDesign #RestaurantBranding taken in India by @wearepointof
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4 months ago
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Most food packaging disappears the moment it leaves the restaurant. Se:Sa:Me’s box was designed to live on — photographed, shared, remembered. Packaging as experience, not just wrapping🧧🍜 @wearepointof for Sesame Asian Kitchen #TakeoutPackaging #PackagingDesign #BrandIdentity #AsianKitchen #RestaurantBranding Takeout box packaging taken in India by @wearepointof
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4 months ago
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Red for heat. Orange for fire. The koi for everything that keeps moving upstream. This is Se:Sa:Me’s team uniform; brand culture begins in the kitchen. The uniform is a billboard for the brand, carrying the ‘koi’ — a symbol of persistence and good fortune. Stitched in fire orange thread on blood red 🐦‍🔥 @wearepointof for Sesame Asian Kitchen #RestaurantBranding #BrandIdentity #AsianBranding #AsianKitchen #UniformDesign Image of a man, facing his back, the restaurant’s staff uniform is visible. Fish with the logo SenSam e taken in India by @wearepointof
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5 months ago
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Brand touchpoints don’t end at the counter or storefront. These takeaway bags were designed to travel the city with the same energy as the food inside. An identity carried to the doorstep. @wearepointof for Sesame Asian Kitchen #TakeoutPackaging #BrandIdentity #AsianBranding #AsianKitchen #RestaurantBranding Takeout packaging for the brand Sesame Asian Kitchen taken in India by @wearepointof
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5 months ago
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Branding that earns its place in the ritual of the meal. When you eat with Se:Sa:Me, even the table setting has a story. Identity built to live in every corner of the experiences — not just above the door. @wearepointof for Sesame Asian Kitchen🍴 #brandidentity #asiankitchenbranding #foodbranding #indianrestaurant #fnbbranding Asian kitchen branding taken in India by @wearepointof
2
5 months ago
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Quiet luxury doesn’t shout. ➡️ Swipe through the world of Sooka Interior — a brand built on warm minimalism, intentional living, and craft passed down through generations of Balinese and Javanese artisans. From silk to stone, every expression of this identity had to feel as faithful to the objects they create as the hands that make them 💪🏼 Brand Identity for @sookainterior by @wearepointof #BrandIdentity #VisualIdentity #BrandingStudio #InteriorDesignBranding #SustainableLuxury Scarf with the branding taken in Netherlands by @wearepointof
1
5 months ago
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The tiger strides. The bird soars. Identity in motion — for @sookainterior 🪶 #LogoAnimation #BrandMotion #MotionDesign #BrandIdentity #LogoDesign taken in Netherlands by @wearepointof
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5 months ago
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Every piece of stationery had to carry the same weight as the objects @sookainterior makes. The envelope, the card; nothing decorative, nothing throwaway. A brand rooted in Balinese and Javanese craft deserved touchpoints built with the same care the artisans bring to every piece they create @sookainterior🪞 Sooka Interior. Brand identity by Point Of @wearepointof #BrandIdentity #VisualIdentity #BrandingStudio #LogoDesign #InteriorDesignBranding Sustainable Luxury Stationery mockup for the branding of @sookainterior based in Netherlands by @wearepointof
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5 months ago
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Every moment of the Indira Paganotto India Tour was designed to deliver a holistic experience. From the first glimpse at outdoor displays to the final signage inside the venue, every touchpoint was carefully crafted to maintain visual consistency, build anticipation, and draw the audience deeper into the event atmosphere. Uncover the entire project and journey in our detailed Behance case study. ⚫ #PointOfDesign #PointOfCreativity #PointOfInnovation #PointOfEvolution #Branding #SocialMedia #IndiraPaganottoIndiaTour #Music #EventMarketing #ExperienceDesign taken in Mumbai, Maharashtra by @wearepointof
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a year ago
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Through dynamic promos and glimpses of the nights across India, this reel shows how we turned excitement into energy. From first beat to final drop, each frame was designed to build suspense. Every social story was a glimpse into the aura of the tour, keeping the excitement flowing and setting the tone for what was to come. ⚫ #PointOfDesign #PointOfCreativity #PointOfInnovation #PointOfEvolution #Branding #SocialMedia #IndiraPaganottoIndiaTour #Music #EventMarketing #ExperienceDesign taken in India by @wearepointof
4
a year ago
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