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@weareseen

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We anchor brands in the very heartbeat where culture takes shape: the streets of the cities we love.
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25 years of documenting the art of our time.

Art21 is celebrating a quarter-century of introducing audiences to the artists, ideas, and stories shaping contemporary culture. Through its films, interviews, and educational programming, @art21 has created an extraordinary record of contemporary art and the people behind it.

To mark the anniversary, Art21 is launching the Art21 Archive, preserving more than 4,000 hours of never-before-seen interviews, works-in-progress footage, and exhibition documentation featuring more than 300 artists. The Archive opens a new chapter for Art21, making an expansive collection of contemporary art history accessible to audiences for years to come.

In celebration of 25 Years of Art21, SEEN brought that story into the streets of New York with a citywide poster campaign.

#art21 #wildposting #wheatpasting #seenmedia #nyc #urbanmedia taken in NYC by @weareseen

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5 days ago

Grab Life by the Claw.

@whiteclaw

#bushwick #weareseen #whiteclaw #urbanmedia taken in Bushwick, Brooklyn by @weareseen

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5 days ago

Don't let that idea pass you by.

Our latest hand-painted mural for Flora AI, right in the heart of SoHo.

@florafaunaai

#mural #handpainted #weareseen #flora #soho #signpainting taken in SoHo, New York by @weareseen

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6 days ago

Slipknot took over the San Francisco skyline after dark.

Working with Live Nation, SEEN brought the band into the streets through a series of large-scale projections across iconic structures.

@slipknot
@livenation

#slipknot #livenation #seenmedia #weareseen #musicmarketing #sf taken in San Francisco, California by @weareseen

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11 days ago

New York has a new kind of home team.

Gotham FC is changing the landscape of women’s soccer in New York, bringing world-class players, championship ambition, and a growing fanbase to the city.

From the pitch to the streets, Gotham is building something distinctly New York, and SEEN brought that energy into the city with a street-level campaign built for the people who make this place move.

Meet the New Queens of Queens in 2028.

#gothamfc #seenmedia #wildposting #urbanmedia #wheatpasting taken in NYC by @weareseen

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12 days ago

For LOEWE’s Fall Winter 2026 campaign, SEEN brought the Maison’s latest imagery to the streets of Chelsea.

Photographed by @taliachetrit at Pointe Helbronner in the Mont Blanc Massif, more than 3,400 meters above sea level, the campaign places Julia Garner, Lil Yachty and a cast of artists and actors against an extraordinary landscape of snow, fog and rugged alpine peaks.

A campaign conceived at the top of the Alps, brought down to street level in Chelsea, connecting @loewe’s new creative vision with the energy of New York.

#urbanmedia #seenmedia #nyc #loewe taken in Chelsea, Manhattan by @weareseen

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14 days ago

Benson Boone is a Wanted Man.

SEEN took the Wanted Man Tour to the streets of Los Angeles, putting @bensonboone Boone across the city ahead of his two-night run at Crypto.com Arena.

#bensonboone #cryptocenter #wildposting #wheatpaste #musicmarketing taken in Los Angeles, California by @weareseen

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20 days ago

Spotify Fan Life 3.0, on the streets.

The third chapter of @spotify’s Fan Life campaign is a celebration of what it means to be a fan; the rituals we repeat, the communities we find, the inside jokes we understand, and the small, sometimes inexplicable ways we make music part of our lives. Because fandom has never really been about listening alone. It is about belonging to something.

Spotify tapped SEEN to bring Fan Life 3.0 into the physical world, with poster media and billboards across half a dozen cities, placing the campaign in the flow of everyday life, from the walk to work and outside the venue to the streets and corners where music and culture move through the city.

Among the work were artist-signed tear-away posters, made to be pulled from the wall and taken home. What began as street media became something more personal: a small piece of the artist, the campaign, and the moment itself, carried away by the people it was made for.

Built for the city. Made to be SEEN.

#spotify #wildposting #oohmedia #musicmarketing #seenmedia #wheatpaste by @weareseen

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21 days ago

Bringing Levi’s Keep It Loose global campaign to the streets of New York & Los Angeles.

Starring @roses_are_rosie + @shai, the Fall/Winter 2026 campaign puts a fresh take on loose-fit denim across the city.

#Levis #KeepItLoose #SEEN #NYC #OOH #wildposting #wheatpasting taken in NYC by @weareseen

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21 days ago

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22 days ago

SEEN put Stella Lefty’s 'Long Way Home' up across the streets, bringing her debut album out of the feed and into the real world.

Released August 21, Long Way Home is a 14-track debut that finds Stella leaning into acoustic-driven country-pop, with songs about love, heartbreak, nostalgia, and everything in between. The album follows the massive run of “Boston,” the viral hit that helped put Stella on the map and turned her into one of country-pop’s fastest-rising new voices.

@stellalefty @atlanticrecords #wildposting #wheatpasting #weareseen #musicmarketing taken in NYC by @weareseen

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22 days ago

The Rise. The Shine.

@vuori taken in SoHo, New York by @weareseen

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a month ago