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TAILWIND 💫

@wearetailwind

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Female-founded agency with expertise in creating innovative campaigns that live at the nexus of marketing, PR, revenue & partnerships

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Big news from TAILWIND!!

We identified and secured a strategic partnership for our client, Route with TikTok Shop, the leading social commerce platform with $85B+ in annual global sales.

At TAILWIND, we connect the dots - identifying high-value opportunities and turning them into partnerships that drive real business growth.

So excited to see this one come to life!! by @wearetailwind

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12 days ago

We took the beautifully chaotic world of FX’s ADULTS to LA!

For the Season 2 launch, TAILWIND teamed up with Whatnot to bring a vintage Stoop Sale to Melrose Trading Post, tapping into Gen Z’s love of resale to create a shoppable extension of the show, both IRL + live on Whatnot!

We brought in some of Whatnot’s coolest Y2K sellers to curate one-of-a-kind vintage drops, sell live from the Stoop + bring their communities into the experience.

This was a first-of-its-kind studio partnership for Whatnot and a new kind of activation for FX connecting an immersive, on-the-ground experience with a live, shoppable in-app extension that took FX’s ADULTS launch beyond the footprint. by @wearetailwind

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2 months ago

We brought some of our favorite Gen Z brands/destinations into the beautifully chaotic world of FX’s ADULTS.

For the Season 2 launch, TAILWIND built an integrated partnership program with Prince St. Pizza and PopUp Bagels who showed up inside FX’s immersive Munchie Mart experience in NYC and brought the ADULTS launch to life in stores and across their channels - creating new ways for fans to discover, engage and share!

From custom menu items, branded elements driving content capture to character-inspired moments, each partnership was designed to add to and amplify the experience, driving earned social, press and foot traffic.

A first-of-its-kind approach for FX and one we loved bringing to life❤️‍🔥 by @wearetailwind

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2 months ago

Kinda chic, kinda juggling a million things, kinda lucky we get to do it all together. 🤍 by @wearetailwind

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2 months ago

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2 months ago

Summer campaigns just hit different. ☀️

The assignment: capture the feeling of bringing Mendocino Farms along for the ride.

Good people. Great creators. Endless summer energy.

Loved bringing this story to life with the Mendocino Farms team, celebrating the moments, places, and bites that make summer memorable. 🤍

@mendocinofarms by @wearetailwind

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3 months ago

We’re in our restaurant era 🥪
Thrilled to welcome Mendocino Farms to the Tailwind family.
Can’t wait to bring bold partnerships, unforgettable experiences, and culture-driving marketing to one of the fastest-growing brands in the space.
Stay tuned 🤍 by @wearetailwind

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4 months ago

POV: You haven’t gotten the promotion, the raise, or the text back… yet✨

For Hulu’s Not Suitable for Work, we ideated Delulu Hour, a workplace-crashing, chaos-embracing happy hour inspired by the themes of Mindy Kaling’s newest series and Gen Z’s favorite coping mechanism: delusion.

The idea? At 3PM, when ambition starts fading, productivity is questionable, and the group chat starts spiraling, Not Suitable for Work brought the break everyone’s been manifesting! 🍸

Delulu Hour events in LA and NY transformed afterwork hot spots into a place to hang with coworkers, romanticize career chaos, manifest your next big move, and toast to opportunities that technically don’t exist yet.

A little chaotic. A little ambitious. Extremely delulu 🤪 by @wearetailwind

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4 months ago

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4 months ago

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4 months ago

CUUP x éliou

Thrilled and grateful to have worked with two incredible brands to launch this gorgeous collection. @cuup @eliou__

A collection that encapsulates summer, designed to be worn all together-pieces that sit close to the body, made to move between water, sun, and everything after.

Huge thank you to Steph Saltzman with Fashionista and Stephanie DiGiuseppe with Spotlight Magazine for the thoughtful coverage. 🌞💛
@fashionista_com - @stephsaltzman
@spotlightxmagazine by @wearetailwind

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5 months ago

STORM, courtside energy, fully charged ⚡️🏀

Proud to help bring @drinkstormenergy to LA for an unforgettable NBA Playoff experience to celebrate their new product launch.

This two-day influencer experience kicked off with a welcome dinner at the Proper Hotel in SM followed by a private workout with @trainedbylany at @hume.losangeles, all leading up to a VIP experience at the Laker’s Playoff game.

So rewarding to see this project come to life, we loved producing this unique moment with such an amazing group of creators, talent, and partners. taken in Los Angeles, California by @wearetailwind

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5 months ago