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Digital strategist of 16yrs + Mum of 2 | Australia 🇦🇺
Know your fibres + shop your values
Australia’s natural fibre directory APP ↓
POSTS STORIES REELS TAGGED
Welcome to my world of wearing less plastic. Thanks for being here. 😌 by @wearlessplastic_app
54
a year ago
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I didn’t set out to build this…
but I couldn’t ignore what I was seeing.

And now I’m genuinely excited about what this is becoming. 

If this resonates with you, you’re already part of it.

Comment “list” or follow along
to be part of the early release. 👀 taken in NSW Australia by @wearlessplastic_app
25
6 months ago
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Full circle moment… 😅🙌🏼🤍

Eight years ago, I stocked Rupahaus in a little plant shop.

Today, they’re one of the brands listed inside Wear Less Plastic.

Grateful to the amazing people at @rupahaus, @eko_active, @staplecoaustralia, @teysha.official, @withelann, @homesteadroad_au and many more who have said yes to being endorsed and included on the platform.

The truth is, sometimes it takes other people cheering from the sidelines before you find the courage to run with an idea. 

What started as a quiet conviction a few years ago has grown into a directory filled with brands that care about quality, transparency and thoughtful consumption.

We’re getting close now.

I can’t wait to share it with you. 🚀🤍 taken in NSW Australia by @wearlessplastic_app
16
4 months ago
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While we wait for Apple to do its thing and approve us, and I’m on edge over here…🤪📲

Let’s do a little search…featuring @eko_active’s cotton rich performance bra 🤎

Wear less plastic will be released to subscribers exclusively, prior to public launch. Join the hundreds of women hanging out for our directory, by commenting EMAIL and I’ll personally send you the sign up page. taken in NSW Australia by @wearlessplastic_app
3
11 days ago
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I’ve never seen my boys so excited about receiving a package. 🤭

We got to test run @tedsoveralls 100% cotton overalls, and boy, were they a hit. 

“I love them and they are red!” was the verdict from our six year old.

Thank you so much, Teds, for making clothes that are just as fun to wear as they are practical for little adventurers. 

#gifted taken in NSW Australia by @wearlessplastic_app
8
11 days ago
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Cotton is biggest material listing on our directory. 👏🏼 Happy World Cotton Day.

Support these brands for your next intentional purchase:

@bhumi_organic_cotton for GOTS certified cotton

@staplecoaustralia for regenerative organic cotton

@goondiwindicotton for farm to fashion 

AND if you are interested in supporting the @auscotton industry, visit their website > search partners. There are lots of brands listed. 

Know your fibres. Shop your values. 😉

#wearlessplastic #worldcottonday taken in NSW Australia by @wearlessplastic_app
1
12 days ago
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Have I mentioned I’m the marketing manager of a garden centre? Probably not. 😂

My camera roll would give it away pretty quickly.

Plants. Flowers. More plants. Screenshots of the app. The occasional photo of my kids. Then back to plants.

September, you were fun.

October, let’s go! by @wearlessplastic_app
4
17 days ago
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So I did. 😂🫶🏼

Wear Less Plastic, a natural fibre app off to be published. Launching very, very soon. ✔️

Graphics featuring @maliathelabel_ @eko_active @rupahaus 

Link for waitlist in bio. taken in NSW Australia by @wearlessplastic_app
2
24 days ago
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To our founding brands, thank you for believing in the vision behind Wear Less Plastic from the very beginning.

@eko_active @homesteadroad_au @laylapoet @rupahaus @dea_lovesethical @withelann @korduroykidz @staplecoaustralia @maliathelabel_ @teysha.official 

Your early yes gave me the confidence to keep building. What started with a handful of brands has now grown into a complete ecosystem with many brands coming together around the same idea: making natural fibres easier to find. Women are searching! 

Wear Less Plastic is an educational and curated natural fibre directory with its own online community, connecting women with brands, products and information to help us all wear less plastic.

I’m incredibly grateful to the brands who saw the vision before it was built. You’ll always be part of the beginning of this story.

Comment EMAIL to join the waitlist. It’s dropping soon. 😜

Amanda x
Founder, Wear Less Plastic taken in NSW Australia by @wearlessplastic_app
13
a month ago
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Yes - maybe you guessed it!
Undies, underwear. 🩲 

Underwear was one of the first things I started thinking differently about when I decided to wear less plastic.

It sits against one of the most intimate parts of our body for hours every day, yet most of us have probably never thought to check the tag.

So I’ve done the digging for you.

I’ve pulled together five pairs of women’s natural fibre underwear you can shop right now, with discounts where available.

Comment “UNDIES” and I’ll send you the list. 🤭 taken in NSW Australia by @wearlessplastic_app
29
a month ago
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Wearing less plastic. Are you part of the movement? 😅 taken in NSW Australia by @wearlessplastic_app
2
a month ago
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From one mum to another, can you relate? 😅🤭

“I’ve spent years being told to invest in myself, so why am I investing in clothes made from plastic?”

“I’m at the age where knowing what touches my body matters more than what brand is written on it.”

“I’ve realised dressing well and buying well are two completely different things.”

“I’m raising children to question what they consume, while learning to question what I consume too.”

“I don’t want a wardrobe that just looks like me, I want one that reflects what I actually value.”

“I’m done being sold ‘premium’ fashion when the fibre label tells a very different story.”

Wearing @staplecoaustralia #organiccottonclothing taken in NSW Australia by @wearlessplastic_app
4
a month ago
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