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Gemma Burke

@whatgemdoes

17.5K

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1382

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Dubliner ❤️
Trying my best 😅
Beauty & fashion 🛍️ 💄
Food lover 🍲
💍✨ @shopthenook.ie
Web Design @digitallysounddublin
Dog mammy @whatbennydoes

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My pal @thebeauttruth showed it first and I absolutely copied 🤣 My first use of the @got2b Get Fresh Hair Mist. Could this be a great dupe and a brilliant alternative to dry shampoo? It’s sold out in a lot of places. I got it online from @chtralee Have you tried it? PS. I am crap at hair 🤣

#got2b #hairroutine #dryshampoo #realhair #hairreel #haircare taken in Dublin 8 by @whatgemdoes

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11

a year ago

One minute you’re young, the next you are cleaning out your @ikeaie ziplock bags to reuse…of course this has been my most viewed TikTok too…not that I get that many views, but still like ♻️ 🙄🤣🤣😝 #iusedtobeyoung #reuserecycle #ikeahack #over30style #funnyreels #kitchenlife #funnyshit | funny video, funny reels, taken in Dublin, Ireland by @whatgemdoes

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3 years ago

Come with me to @lidlireland for some peak adulting for €20 🤣 A great affordable buy if you’re like us and don’t really have anywhere outside to hang washing. 🧺
#lidl #lidlireland #dublincity #lidlplus #renterfriendly #affordableshopping #middleaisle #middleage taken in Ballyfermot by @whatgemdoes

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a year ago

We made it through September, let’s pat ourselves on the back 😅 There’s always some loveliness sprinkled throughout a month which I’m very grateful for. But jaysis it’s brutal out there isn’t it 🙈 Let’s see how October goes 🎃

#dublinlife #septemberends #autumnalvibes #reallife taken in Dublin, Ireland by @whatgemdoes

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a day ago

A blazer, jeans and runner combo will always work for me. I got this blazer for a fiver on Vinted and I love it. (It kind matches my Jordans 😅) 🍋‍🟩 💚

#casuallook #casualstyle #over40fashion #midsizefashion by @whatgemdoes

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3 days ago

How many lip products are too many lip products? Sometimes you just want to use them all, why not like 🤣💄? It’s sometimes nice to take your time and make a fuss and I liked the outcome! It lasted really well too 🥰

#lipstickoftheday #makeupreel #over40makeup #makeupfun taken in Dublin 8 by @whatgemdoes

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6 days ago

Some gorgeous pieces went out this week! Thank you so much to everyone who trusts me with your big purchases and your fun ones! I appreciate it so much, you’ll never know. The Nook has been such a fun (slightly overwhelming and scary 😅) labour of love over the past 3 months. I’m still learning and growing (and the website is too) THANK YOU, Gemma 🥰✨

#irishbusiness #shopirish #vintagejewellery taken in Dublin 8 by @whatgemdoes

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8 days ago

I respectfully decline to tell you how many pairs of @nike Jordan’s I have, these were one sale AND in the kids section though so it’s grand! A Moroccan gent on the bus saw me editing this video and was very impressed with my new purchase, he even showed me a picture of a pair he owned himself 🤣🥰

#nikeairjordan #airjordans #newkicks taken in Dublin 8 by @whatgemdoes

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9 days ago

When you say to @lucythcb in @thehaircompanybroadstone ‘I know I didn’t book in for a big change, but can I go more red by any chance?’ 😅 I think it’s fair to say she SMASHED it (as always) Thanks guys. You’re the best! Autumn hair secured 🥰❤️

#hairtransformation #autumnhair #hairgoals taken in The Hair Company Broadstone by @whatgemdoes

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11 days ago

Get awkwardly dressed with me. 🤣 Formal dressing is not my comfort zone at all, but I tried. As someone who is not super body confident, renting something just seemed a bit overwhelming, but it might be the right thing to do for next time. I do love this skirt though and I should hopefully get more wear out of it so happy days! Let me know what you think 🥰

#over40style #dunnesstores #casualchicstyle taken in Dublin 8 by @whatgemdoes

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12 days ago

Me, the self proclaimed ‘queen of casual’ trying to find something chic, formal and last minute in Liffey Valley, I did end up keeping one of them. Can you guess which one? 😅 Get me back in jeans and a nice top pronto. I’ll try rent something next time, I promise. I’m not good at this as you can see 🤣

#over40fashion #casualstyle #midsizefashion taken in Dublin, Ireland by @whatgemdoes

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14 days ago

Hello Autumn 🍂

I’m actually drooling over this, a change was wanted and a change was got!

We found the copper tones were good while they lasted but we wanted to add something deeper/ richer.
Safe to say I nailed the brief😮‍💨

If your looking for your Autumn Change you can book with me online or call 018305175☎️

#redhair #hairtransformation #hairdresser #copper
Dublin 7📍 taken in The Hair Company Broadstone by @whatgemdoes

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17 days ago