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Whatta Natural…

@whattanatural

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Active root-to-tip hair therapy.
Clean haircare for active lifestyles.
90% natural origin. Science-backed ingredients.
Toronto.

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Dry shampoo is handy between washes. But it isn’t a wash.

After a sweaty workout, I always make time for a proper cleanse. Dry shampoo soaks up oil, but the sweat stays right at your roots.

How do you handle wash day after a workout?

#dryshampoo #haircaretips #cleanhaircare #activelifestyle #torontobeauty by @whattanatural

Fall essentials for your hair, root to tip. 🍂

Cooler air, more hats, and heated rooms. Our routine helps your hair stay hydrated, whatever the weather brings.

Three simple steps that lift away buildup, cleanse without stripping, and seal in weightless moisture. Science-backed. Nothing random.

The best part? It’s under five minutes. A shower you’ll actually look forward to, and hair that feels effortlessly soft every time you step out.

Feeling like your hair needs an upgrade? This might be your sign 👀

#whattanatural #cleanhaircare #haircareroutine #sulfatefree #torontobeauty by @whattanatural

Our wash day essentials are now complete, and with ingredients rooted in nature, this felt like the perfect setting to reveal all three together.

The Scalp Scrub for gentle exfoliation and a scalp reset. The Shampoo that cleanses without stripping. The Conditioner for weightless hydration.

If you could take your shower anywhere in the world, where would it be? 💦

#whattanatural #activehaircare #haircareroutine by @whattanatural

Two new reasons to love wash day 🤍

We wanted to get the basics right first. Because the products you use every single day deserve the most care.

The Shampoo. A sulfate-free formula with a foamy, satisfying lather, 91% natural origin. Gentle on your scalp, soft on your lengths. Getting a natural formula to perform like this took us countless rounds, and it was worth every one.

The Conditioner. Weightless hydration that melts in. Mango butter and babassu oil, wrapped in vitamin E and provitamin B5. Leaves your hair feeling like you. Just softer.

Post-workout dilemma: do you hit the shower or sip the matcha first? 🚿💚 #whattanatural #torontowellness #activehaircare #naturalhaircare #shampoo by @whattanatural

Your journey to great hair starts tomorrow.

Can you spot us? 👀

Our shampoo and conditioner drop online tomorrow, completing the 3-step shower routine. Get ready for hair that feels extra soft and hydrated, the perfect base before you style.

Who said washing often has to mean dry hair?

#whattanatural #activehaircare #torontowellness by @whattanatural

This Thanksgiving is a special one for us. This year, we launched our first product, and we’re so excited and grateful for the community we’re building together.

Thank you to everyone who tried our scalp scrub, shared feedback, started conversations with us, challenged us, and helped us grow. We wouldn’t want it any other way 🤍

#HappyThanksgiving #ThanksgivingCanada #Grateful #WhattaNatural #activehaircare by @whattanatural

The weekly reset your hair routine is missing. 👀

Workouts. Sweat. Dry shampoo. Repeat. Once a week, I give my roots a proper reset with our Scalp Scrub to lift the buildup and start fresh.

Then I follow with our shampoo and conditioner. I start the day with hair that feels softer and lighter.

What our verified customers keep telling us: their hair feels “so soft, smooth and silky.” “Hydrated, nourished and soft.”

Better hair days start at the roots.
Comment RESET and I’ll send you the link.

What day is your reset day?
#whattanatural#weeklyreset #cleanhaircare #activelifestyle by @whattanatural

Floating right into your fall routine 🛟🍂

#activehaircare #cleanhaircare #whattanatural by @whattanatural

Don’t buy this scalp scrub. Unless you want root-to-tip therapy for your hair.

If your hair can’t keep up with your gym days.

Dry shampoo. Sweat. Layers of leave-in. All of it. Gone.

Exfoliation without the strip. Hydration without the grease. Finally.

Step one of wash day. The one most people skip.

Or it is. You already know 👀 by @whattanatural

Three things salt in your scalp scrub does:
1. Removes product buildup.
2. Removes sweat and oil.
3. Preps for what comes after.

Remember: Once a week. Pre-shampoo. Rinses clean.

#activehaircare #cleanhaircare #whattanatural by @whattanatural

A weekly scalp reset for hair that sweats as much as it works out.
Our Scalp Scrub gently lifts buildup with Himalayan pink salt, softened by babassu, avocado, and mango butter.
94% natural origin. Science-backed. Nothing random.

Sweaty scalps: Are we exfoliating or ignoring? by @whattanatural

Fitness days mean sweat, buildup, and a scalp that needs more than shampoo. Swipe for the reset ➡️ What’s the first thing you reach for post-workout? #cleanhaircare #activehaircare #whattanatural #scalpscrub by @whattanatural