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Heidelberg Design

@wheidelberg.design

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DAAP ‘26 | Wobbles, warbles, and everything inbetween
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Senior Capstone - Speks | Speks is a set of playful workbooks that help families pick out their kids’ first pair of glasses. Speks provides a playful but lighthearted look into the world of glasses, using a playful illustrative look that helps set the tone while making an impactful experience for the whole family. #graphicdesign #design #art #graphicdesigner #branding logo illustration digitalart designer artwork photoshop graphic logodesigner creative artist illustrator typography marketing graphics logodesign photography brandidentity drawing designinspiration webdesign posterdesign brand digitalmarketing logodesigns poster by @wheidelberg.design
Recently I was given the opportunity to work with the @uc_artsci to redesign their visual identity. This has been a labor of love that has taken place over the last couple of years and I couldn’t have done it without Beth Vleminck and Hannah White. I also want to give a huge shout out to Margaret Weiner and @averagelindsey for helping with the technical and visual direction! This was a special project to work on and I’m so excited to see the roll out over the next months! #graphicdesign #design #art #graphicdesigner #branding #logo #illustration #digitalart #designer #artwork #photoshop #graphic #logodesigner #creative #artist #illustrator #typography #marketing #graphics #logodesign #photography #brandidentity #drawing #designinspiration #webdesign #posterdesign #brand #digitalmarketing #logodesigns #poster by @wheidelberg.design
Chirp Bird Food | So excited to announce that Chirp won Best in Show at the 2025 AmeriStar Awards by the Institute of Packaging Professionals. I want to give a huge thank you to the amazing creatives I worked with on this project, @abrariley.ai @connorwschmitt @natswifty_ . This was truly a labor of love and you all rock so much, I’m so proud of us!!!!!!! Award link: https://www.iopp.org/i4a/pages/index.cfm?pageid=5206 #graphicdesign #design #art #graphicdesigner #branding #logo #illustration #digitalart #designer #artwork #photoshop #graphic #logodesigner #creative #artist #illustrator #typography #marketing #graphics #logodesign #photography #brandidentity #drawing #designinspiration #webdesign #posterdesign #brand #digitalmarketing #logodesigns #poster by @wheidelberg.design
Some digital petroglyphs I made! I included some of the inspiration for them on the second slide of each iteration. Most are carvings from North America (California & Canada) but they range from all over the world. If you want to learn more, the National Park Service is an amazing free resource! #rocks #rocksrock #rockandroll #rock by @wheidelberg.design
Ted & Tina inspired by the great @edieharperart by @wheidelberg.design
Boo! #illustration #art #drawing #digitalart #artist by @wheidelberg.design
Rhine is a typeface that I built recently based off of the old Cincinnati Type Foundry’s Condensed no. 4. The biggest challenge with this project was balancing the small humanistic touches of the original type face while also modernizing it for digital use. If you haven’t checked out the Cincinnati Type Foundry I highly recommend looking them up, their complete catalogue is available through the library for free! #typography #graphicdesign #design #art #lettering logo branding illustration type graphicdesigner creative designer graphic handlettering calligraphy artwork illustrator designinspiration typedesign logodesigner artist logodesign love photography photoshop digitalart typographydesign poster logotype brandidentity by @wheidelberg.design
Mesopotamian and Egyptian tablets say that pigeons were domesticated 5,000 years ago, give a fella some grains or even a small insect the next time you run into one. #pigeonsarecool #pigeonsrock #rockpigeons by @wheidelberg.design
Did you know the Whooping Crane’s call can be heard from more than two miles away, pretty pretty cool if you ask me #whoopingcranes #audobon #illustration by @wheidelberg.design
Hyde Park Farmers Market | pt 2 of the series! Built this one out a little while ago but it felt fitting to include it. This rebrand aims to modernize the @hydeparkfarmersmarket while still keeping the charm and collaborative spirit of the event. The main logo mark blends a rising sun and carrot to tie back to the agricultural roots of the event while still focusing on the hope and prosperity it brings to the community. Thank you for reading this far if you did! Will probably be slowing this series down for a little bit to focus on my capstone, but I will be back! #design #hydepark #hydeparkfarmersmarket by @wheidelberg.design
Brand Concept | Starting off a series where I rebrand some of the businesses in my neighborhood. I started with one I pass by most days of the week, @dhoutfitters. I wanted to create something that builds from their current brand but focuses back on the fly fishing aspect and hiding a fish hook in the “&” was a fun but subtle way to achieve that. I had a lot of fun with this project and hope you guys like it! #graphicdesign #design #art #graphicdesigner #branding by @wheidelberg.design
Orange Bowl Concept | I felt like the current Orange Bowl badge lost a little of the fun/nostalgic feel that the fans loved and decided to take some time to reimagine how it could be refreshed for 2026. #graphicdesign #design #art #graphicdesigner #branding logo illustration digitalart designer artwork photoshop graphic logodesigner creative artist illustrator typography marketing graphics logodesign photography brandidentity drawing designinspiration webdesign posterdesign brand digitalmarketing logodesigns poster by @wheidelberg.design

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