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White Industries

@whiteind

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White Industries: Precision Bicycle Components.
Built to Last since 1978.
Made in Petaluma, CA.

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In case you missed it…

We just introduced our Titanium T30 cranks—and yeah, we’re pretty excited about them.
Light, strong, and built the way you’d expect from White Industries.

Go take a look.

Link in Bio.
#WhiteIndustries #TitaniumCranks #BikeBuild #MadeInUSA #BuiltToLast #CyclingLife taken in White Industries by @whiteind

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4 months ago

A small team, a lot of coffee, and plenty of tiny details getting the attention they deserve.

Parts getting made, checked, checked again, and sent out into the world to be ridden as intended.

Built in Petaluma. Built to last. taken in White Industries by @whiteind

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6 months ago

Every White Industries crankset begins as a solid piece of aluminum—and every step that follows happens under one roof in Petaluma, California.
From CNC machining and polishing to engraving, assembly, and final inspection. Our cranks are made under one roof. Keeping the entire manufacturing process in-house allows us to maintain the precision, quality, and craftsmanship that define every component we make.

It's not just about making cranks. It's about making them the right way.

From raw material to finished product. Precision Made. Built to Last.

🇺🇸 Made in Petaluma, California. by @whiteind

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12 hours ago

Not every build is meant to blend in.

Our Gold hubs add just the right amount of contrast while delivering the precision, durability, and smooth performance White Industries is known for. Whether they're laced into a gravel bike, mountain bike, or road wheelset, they're built to perform and designed to turn heads.

Every hub is precision-machined, assembled, and inspected in our Petaluma, California facility using decades of manufacturing expertise.

✨ Precision Made. Built to Last.

#WhiteIndustries #MachineShop #MadeInUSA #Manufacturing #BuiltToLast #PrecisionBicycleComponents by @whiteind

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2 days ago

From raw aluminum to the final engraved detail.

Every White Industries chainring begins as raw material in our Petaluma, California machine shop. From CNC machining and finishing to polishing, engraving, and final inspection, every step happens under one roof by the people who care about getting it right.

The result? Precision-crafted chainrings built to shift smoothly, last for all of the miles, and look as good as they perform.

Built from the ground up.

#WhiteIndustries #MachineShop #MadeInUSA #Manufacturing #BuiltToLast #PrecisionBicycleComponents by @whiteind

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3 days ago

The @sour.bicycles Pasta Party is a 32inch hardtail! Read more about it. Link in bio. 🔗 💜 💙 ✨ by @whiteind

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3 days ago

Meet Ed.

For years, Ed has been helping turn raw material into the precision components riders trust around the world. His attention to detail, experience, and dedication to quality are part of what makes every White Industries product special.
Behind every hub, crankset, and chainring is a team of skilled people who take pride in their craft. Ed is one of them.

Thanks for everything you do, Ed. 👏 Here are a few pics of Ed and one of his decked out bikes! taken in White Industries by @whiteind

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3 days ago

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6 days ago

In all its glory ✨️ A very tasty Small Steel Beachcomber in Raw from the first batch. The customer's inspiration was his old Kuwahara Laser Lite BMX from the 80s 🙏 by @whiteind

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7 days ago

No favorites… except maybe purple. 💜

Rumor has it the boss man's favorite color is purple. We can't blame him.

Precision-machined. American-made. Boss approved.

#WhiteIndustries #PurpleCollection #MadeInUSA by @whiteind

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8 days ago

This broaching machine is one of the oldest pieces of equipment in our Petaluma, California shop, and it's still producing precision components every day. While technology continues to evolve, reliable machines and skilled craftsmanship remain at the heart of how we build White Industries components. by @whiteind

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11 days ago