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Creative Direction & Production
Also @gallery.sessions @gallery.studios_
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Built the world of FIFES, @someva__ latest football podcast.

Director: Genís Pena @genispena

Screenplay: Pol Solernou, Genís Pena @elpolyklin @genispena

Presented by: Genís Pena, Aleix Martínez, elPolyklin @genispena @aleixmartines @elpolyklin

Executive Producer White Horse: Pol González Novell @polgonzaleznovell

Producer White Horse: Pau Artero @artiehimself

White Horse In-House Production Team: Natalia Triviño, Núria Abascal @nataliatrivino0 @n.abaskl

Production Assistant: Alberto Martin-Toledano @albeertomtm

Director: Pol González Novell @polgonzaleznovell

Camera Operators: Núria Blazquez, Laia Gil, Ferran Miret, Pol Fernández @nuria.blazmir @_laiagilvendrell @ferranmiret_dop @pool.feer

Gaffer: Jaume Muntada @jaumemuntada

Electricians: Vitor Jonis, Manu Fernandez @vitor_jonis

Creative White Horse: Camila Santacruz @santatumami 

Graphic Design & Motion Graphics: Lakis Sobyra, Gonçalo Salgado @lakis_sobyra @olasn0g

Art Director: Adrián García Camacho @adriangarcia_art

Set Decorator: Alejandra Comerma @alecomerma

Assistant Set Decorator: Daniela Salazar @salazzzart

Set Construction: Bernat Vilajosana Badia, José Ferro Valbuena @bernat_works_and_wood

Illustrators: Miki Noëlle, Juan Manuel Cino, Luis Vasquez @mikinoelle @cinotag @im_luisgvasquez

Makeup Artist: Laura Portillo @la.brillo

Video Post-Production: Bernat Gual, Iris Medina @bernatgual7 @ctrl.teta

Location Sound / Sound Post-Production: Miquel Mestres @angelsoundstudio

Language Editing: Ignasi Oliver

Subtitles: Clara Julian @imclaraju by @wht.hrs
10
11 days ago
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Direction, Set design and Production for @brunchbcn “Local Talks” with @yamahamotor_es.

Brunch Festival asked us to explore how Yamaha could become part of the Local Talks format in a way that felt natural. We designed a set inspired by the materiales of motorcycles, metal, leather and fabric, building a space that also connects with the industrial aesthetic of rave culture. by @wht.hrs
4
3 months ago
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Production for @parctibidabo’s latest campaign, “Si hi puges, és per sempre.” Using an analog inspired look, we created a nostalgic and dreamlike atmosphere. The short film captures how a day of fun can become an unforgettable memory for the whole family. 

Production for @parctibidabo

Agency: Ogilvy @ogilvyes
Executive Producer: Nerea López @nereloop
Producer: Natalia Triviño @nataliatrivino0
Project Manager: Claudia Niubó @cnewbo
Project Coordinator: Núria Abascal @n.abaskl
Runner: Anna Codó @anita_winchester
Runner: Adrián Villar @adri_villar

Director: Bernat Lliteras @bernatlliteras
1st AD: Arnau Garcia @arnaugb_
2n AD: Alejandro Waliño @wali.alee

DOP: Toni Abad @toni.abad
1st AC: Sergi Lafuente @sergilafuente
2n AC: Carmen Del Val @carmen.dv
Video Assist: Xavi Garcia @xavigargon
DIT: Sergi Aranda @arandadits
Key Grip: Alex Moregó @alexmorego87
Grip: Adrián Argüelles @adri.arguelles.89

Photographer: Nil Ventura @nilventura_
Photo Assist: Nacho Sartori @nachosarto

Gaffer: Xavi Carrión 
Spark: Francisco Felices
Sapark Driver: Daniel Cumí @daniicumii

MUAH: Melissa Morena @bissamorena
MUAH Assist: Mechi Velásques @mechivelasquesmakeup
Stylist: Marta Martínez @mmartames
Stylist Assist: Arnatxa Salmeron @arantxasalmeron

Casting Agency: La Faràndula actrices_actores_farandula & Little Monkeys @littlemonkeysbarcelona

Editor: Juan Pablo Escobar @skunk_film_editor 
Sound Desing: 114 Studio @114thesoundstudio
Color: Julia Rossetti @juliarossetticolor
VFX: Engel Muñoz 
Photo Retoucher: Naza Meijide @nazameijidert
Photo Retoucher: Leticia Jiménez @laretocadora

Special Thanks to Napalm Rentals, Grip Support, SIP, The Loft, Location Support, We Are Unknown & Quadis by @wht.hrs
7
3 months ago
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#BERSHKAMUSIC has been shortlisted in 2 categories for Cannes Lions, Innovation in Music and Long-Term strategy collaboration.

Thank you to all the amazing team that has been part of this project including artists, strategies, directors, creatives and production teams from all over the world. And of course @Bershka @sonymusiclatinbrands @gallery.studios_ by @wht.hrs
3
4 months ago
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Production and direction for @santamarta._ latest music video.

Performed by — @santamarta__ (@luislo__ · @sorry_im_married · @omar_whch)
Musicians — @marceldavilag · @yoyilagarza · @letrarepetida
Dancers — @grimaldi.dg · @arenow__ · @gilbertjackson__ · @1orionn
Featured Cast — @caribeeeeemami · @nomo.nomo.nomo.nomo

Creative Direction — @lenazafra × @santamarta__
Direction — @lenazafra × @polgonzaleznovell
Film Production — @wht.hrs
DOP & Editor — @polgonzaleznovell
Producer — @natalia.trivino0
1st AC / Focus Puller — @fotocopiadefectuosa
Gaffer — @andresito99
Sparks — @virginiarit4
Sound Production — @mapa_studios
Recording Engineer — @elguapodesonido
Mixing & Mastering Engineer — @santamarta__
Recording Assistants — Alejandro Pantoja & Izan de la Puente
General Production — @lenazafra × @santamarta__
Production Team — @nomo.nomo.nomo.nomo · @aiitanachamorro · @lohi_fab19 · @albapastur
1st Assistant Director — @aiitanachamorro
2nd Assistant Director & Movement Assistant — @lohi_fab19
Hospitality — @albapastur
Graphic Design & Production Assistant — @antonioquirogadg
Movement Direction — @lenazafra
Associate Choreographers — @arenow__ & @grimaldi.dg
Art Director — @lucicorde
Assistant Art Director — @jordanboyditsme
Visual Artist — @nomolandia_
Still Photography — @vero.portraits
Styling — @lawiwikk__
Styling Assistant — @nuuriarranz
Location — @syxestudio
Special Thanks — @rimas · @gabrielsar_ · @nomo.nomo.nomo.nomo · @luismmainez · @lacecac · @hinvespianos · @esaem_oficial · @enjoytheprocess.esaem · @carrieristudio · @aaa______studio · @tania_marcial · @hegoiofficial · @xeesearchive · @ayawaskha · @saboresysonrisasmd by @wht.hrs
6
4 months ago
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Together, we recently collaborated with @adidas_es on their SS27 private event.

Much like Adidas itself, we built a concept around the idea of heritage and innovation coexisting, imagining a future where nature shapes what comes next.

The event featured talks of two iconic hosts @albamelendo and @raquelfdezsobrin, showroom spaces where guests could experience closer looks to the collection, a runway style conversation by our hosts, and a program filled with food, music and Adidas closest friends. 

We worked on the creative direction, art direction, graphic design and production, building every layer of the event in a 360 collab. It was a pleasure to work hand in hand with @folchstudio on a project driven by fiction and imagination.

Special thanks to @casaprotea for helping bring our sketches to life. by @wht.hrs
11
5 months ago
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Una temporada més amb el @fcbarcelona. Vídeos i direcció creativa de la mà de Barça identity per explicar l’equip, la ciutat, el país.

Production by @wht.hrs 
Executive Producer: Genís Pena @genispena
Production Coordinator: Núria Abascal @n.abaskl
Runner: Guillem Fabregà @guillemflz_

Director: Marcel Sesplugues @marcelsesplugues
DOP: Fèlix Armengol @felixarmengol
1st AD: Alejandro Waliño @wali.alee

1st AC: Francesc Itchart @lecucu_
1st AC: Marc Borràs @marcborras_
2n AC: Amiel Ruz amielruz

Gaffer: Martí Molas @martimolas
Spark: Pau Galarza @paugalarzaa_

Art Director: Paloma Lambert @_holapaloma
Art Assistant: Mònica Fornells @_monicafornells
Art Assistant: Ambar Allegra @ambar___design
Key Makeup: Melissa Morena @bissamorena
Stylist: Mireia Sanchez @mireiastylist

Music & Sound Design: Jordi Rica @jordirica_
Color Grading: Lucas Hope @lucashopedotcom at @setcents
Editor: Marcel Sesplugues @marcelsesplugues

SPECIAL THANKS to
Napalm Rentals @napalmrentals
Jordi Fernandez, Anna Garcia, Adrià Panzano, Núria Sendros, Javi Cirera, Georgina Elizabeth Scott, Miquel Ortiz, Dani Castellanos, Xavi Montoliu, Júlia González, Clara Meirelles, Xaro Garcia,  Mireia Morales, Mar Boladeras, Marta Salinas, Martí Ortiz, Alex Ferrer, Jose Evangelista López, Pablo Tamayo Alonso, Joan Martín Cortés, Luna Callís, Jordi Terribas, Julia Monfort, Eduard Pérez. by @wht.hrs
28
4 months ago
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We’re proud to present our latest production, developed in collaboration with the creative direction of @apartamentomagazine, a short film directed by @turbo_directors, animated by @the__post__office_, and commissioned by @avfromspain_.

La Llama is inspired by the work of Federico García Lorca, who described the term of “duende” as a mysterious force of inspiration and creation. This uniquely Spanish concept describes an emotional and instinctive energy that cannot be controlled through technique alone. From this idea emerged both the name of the film and the central concept behind the piece.

The film showcases a main character created by @jaimehayon, the Spanish artist and designer who has built an authentic visual universe through craftsmanship and experimentation, making him the right fit to talk about creative legacy based on human experience. 

La Llama is also a tribute to Spanish talent in architecture and design, featuring nearly 100 references to iconic objects, designers, and buildings woven throughout the film.

With an original script by @leti.sala, a soundtrack by @yeraicorttes, and a voice over by @latania, whose presence brings a natural chemistry between words, voice, and music.

It’s memorable how we have been able to bring together such influential profiles within Spain’s creative scene. La Llama is a collaboration of an amazing group of local talent reflecting on architecture and design. Each, from different areas such as illustration, writing, animation, and music production.

Huge thanks to every artist involved. It’s been a pleasure.

Premiering at Cannes. May 17th at 8PM. Link in @avfromspain_ by @wht.hrs
28
5 months ago
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(Sound on 🔊)
We couldn’t have created such a complete piece for our latest production, La Llama for @avfromspain_, without the music and voice behind the film.

Working with @yeraicorttes on the music composition and @latania on the voiceover was the perfect match for a piece that celebrates Spanish creative talent.

Thank you both for trusting the project and for bringing your incredible work to it. by @wht.hrs
17
5 months ago
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La Llama is based on the journey of an illustrated character created by @jaimehayon.

Jaime has been internationally celebrated for building a singular creative universe rooted in craftmanship and experimentation. 

We’re excited to collaborate with an artist whose work is deeply rooted in human experience, making him the perfect voice to explore the idea of creative legacy. by @wht.hrs
3
5 months ago
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Watch the teaser of "La Llama", a sensory journey directed by Turbo @turbo_directors (Pau Lopez & Gerardo del Hierro). 🏠🔥

This film is a true celebration of the Spanish creative ecosystem, featuring the main character designed by @jaimehayon and a powerful script by @leti.sala . The soundtrack by @yeraicorttes and the voice-over by @latania ignite a narrative brought to life by an exceptional collective of illustrators.

Under the creative direction of @apartamentomagazine , produced by @wht.hrs and with animation by @the__post__office_ , this film proves that our talent is unstoppable when innovation and collective imagination unite. 🚀🎨

📅 WORLD PREMIERE: May 17th at 8PM. 🔗 Link in @avfromspain_ .

#SpainWhereTalentIgnites #Cannes2026 #AnimationDesign #JaimeHayon #AudiovisualsFromSpain by @wht.hrs
27
5 months ago
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Our last @gallery.sessions was in collaboration with @zalando. When we work on a brand collab we engineer ways of having the brand presence inside the Gallery world that feel casual and spontaneus.

Directed by: Pol González @polgonzaleznovell 
Project Manager: Genís Pena @genispena 
Creative & Strategist: Camila Santacruz @santatumami 
Camera Operator: Diego Lencina / Marta García @diegolencina_ 
Camera Assistants: Carlos R. Haro @carlosrharo 
Electricians: SIP @sipublicidad_ 
Production: White Horse @wht.hrs 
Line Producer: Natalia Triviño / Núria Abascal @nataliatrivino0 @n.abaskl 
Producers: Sergi Pascual @serchieprod 
Sound: Angel Sound Studio / Daniel Ribes @angelsoundstudio 
Violín: Ana Fernández Pellicer @anafernandezpellicer 
Chelo: Queralt Rodríguez Gascons 
Director creativo: Alberto Cárdenas 
Stylism: Carlos Varela @carlos.varelas 
MUAH: Sara Rodriguez / Laure Voicheci @lasasi.mk @voiccecihair 
Editing: Iris Medina @ctrl.teta 
Photography: Malena Sueiro @malesueiro by @wht.hrs
3
6 months ago
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