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Why Not You Foundation

@whynotyoufdn

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We are dedicated to education, children's health, and fighting poverty. We empower today's youth to embrace a “why not you?” attitude.

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What a NIGHT!! ✨🏟️

A room full of purpose. A community that showed up BIG. And a night we’ll never forget at @metlifestadium.

The 2026 @whynotyoufn Gala brought together incredible sponsors, partners, performers, and community to support our life-changing partnership with @mountsinaipediatrics

A special thank you to our sponsors: @colossal_impact, @fanatics, @Realslxofficial, @3brand, #Silverlake, and @outlawbeer, and to everyone who gave, celebrated, showed up, and believed in what’s possible.

The night was magical. The impact will last far beyond it. ✨ by @whynotyoufdn

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The 2026 Youth Athlete of the Year competition is in the home stretch!

Get your votes in and help your favorite competitor finish strong! Your support helps empower the next generation of youth leaders and athletes.

@whynotyoufdn is dedicated to empowering young people to lead with a ‘why not you attitude’, while having the opportunity to pursue their dreams.

Youth Athlete of the Year proudly supports the Why Not You Foundation. Learn more about the competition at @youthathleteoftheyear!

#WhyNotYouFdn #WhyNotYou #YouthAthleteoftheYear #YAOTY #YouthAthletes

*Funds generated through the competition will result in a grant from DTCare to Why Not You Foundation. by @whynotyoufdn

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From college baseball and football standout to Super Bowl Champion, Russell Wilson has built a career defined by leadership, perseverance, and a commitment to excellence!

Today, Russell’s impact extends far beyond the field. Through 3BRAND and the Why Not You Foundation, he and his wife, Ciara, are dedicated to empowering young people to believe in themselves, pursue their goals, and create positive change in their communities.

We’re proud to partner with @dangerusswilson as we celebrate the next generation of athletes chasing their dreams with a “Why Not You?” attitude. ⭐

Registration for Youth Athlete of the Year is now open: check out the link in our bio to learn more! 🏈⚾️

#RussellWilson #WhyNotYou #3BRAND #YouthAthleteOfTheYear #YouthAthlete by @whynotyoufdn

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2 months ago

Built on the belief that greatness starts with a mindset, @3brand is inspiring the next generation to dream bigger, work harder, and ask themselves one simple question: Why Not You?

Founded by Russell Wilson and Ciara, 3BRAND empowers young people through sports, community, and a commitment to excellence, values that perfectly align with the mission of @youthathleteoftheyear.

That’s why we’re proud to partner with 3BRAND to celebrate young athletes who lead with heart, rise to every challenge, and inspire those around them. 🏆

One athlete will earn the title of Youth Athlete of the Year, be featured in a 3BRAND national advertising campaign on CBS and in Sports Illustrated, and take home $25,000!

Register today through the link in @youthathleteoftheyear bio.

#YouthAthleteOfTheYear #3BRAND #whynotyoufdn #YouthSports #ColossalCompetitions by @whynotyoufdn

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Dr. Brendan G. Carr, CEO of the Mount Sinai Health System, sat down with Russell Wilson to talk about resilience — his own, and that of the kids he's spent years visiting in hospital rooms. What Russell has noticed, across all those visits, is remarkably consistent: the children who push through the hardest moments are almost always surrounded by joy.

It's a small observation with a big implication for how we think about care. At Mount Sinai, we believe that healing isn't purely clinical — it's shaped by the people in the room and the community outside the hospital walls. Russell's work with the Why Not You Foundation reflects that same belief in action.

Watch the full interview via the link in our bio.

#AspenIdeasHealth #AspenIdeas by @whynotyoufdn

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3 months ago

The Why Not You Foundation celebrates Juneteenth.

Today, we honor freedom, resilience, and the continued pursuit of opportunity. by @whynotyoufdn

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What started as a vision to create something meaningful for the next generation has now helped contribute more than $3 million to the @whynotyoufdn - made possible by the support of incredible partners like Haddad Brands and each one of you who has been part of this journey.

This is only the beginning. Be Better. Do More. Give Back. by @whynotyoufdn

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5 months ago

A life-changing investment in the next generation 🚀 🌟

Since 2014, @dangerrusswilson and @ciara, through @whynotyoufdn, have inspired young people to lead with a bold “Why Not You?” mindset and turn possibility into action.

For over a century, the Kips Bay Boys & Girls Club has stood as a cornerstone of the Bronx community. Now, a $1 million investment and thoughtful renovation bring new life to the space. The upgraded Why Not You Center was designed to uplift local youth, providing them with a safe haven to grow roots, discover their potential, and reach for the stars. taken in Bronx, New York by @whynotyoufdn

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A new chapter at Kips Bay Boys & Girls Club’s Coudert Clubhouse!

This week we celebrated the grand opening of our new Why Not You Teen Center in the West Bronx made possible thanks to a collaboration between the @whynotyoufdn, @georgeoliphant and @george2rescue, @silverlining_inc, and @coreydamenjenkins.

During the event, @dangerusswilson and @ciara also surprised club members with the presentation of a $1 million check to Kips Bay Boys & Girls Club, marking a significant long-term investment in the 10,000+ young people we serve.

We are so grateful to our partners for joining our commitment to create spaces where young people can grow, learn, create, and develop a Why Not You attitude.

The future looks different when you build spaces like this. 💙

#KipsBayBoysAndGirlsClub #KipsBayCoudert #WhyNotYouFdn #GreatFuturesStartHere #AfterSchool taken in Kips Bay Boys and Girls Club by @whynotyoufdn

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