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Wick Guru | As Seen In BBC Good Food

@wickguru

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Smells like comfort & childhood.
Candles so good you’d want a bite (but don’t).
🕯️Shop foodie and non-foodie scents ↓

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YAYYY, we’re here!

It’s Day 1 of Top Drawer AW26 and come say hello, smell the candles and find your next fave at Stand J44 🤎

📍 Olympia London
📅 13–15 September

#TopDrawer #TopDrawerAW26 #tradeshow #MadeInTheUK #candle by @wickguru

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16 days ago

Top Drawer is about to smell really good 👀🕯️

Consider this your reminder to set the alarm ⏰

We’ll be at Stand J44 in Wellbeing from 13–15 September at Olympia London, bringing some of our bestselling nostalgic scents for you to smell in real life.

If you’re heading to Top Drawer, send us a DM and let us know what day you’re coming. We’d love to say hello 🤍
📍 Olympia London
📅 13–15 September
📌 Stand J44, Wellbeing

#TopDrawerLondon #TopDrawer #Wholesale #Candles #HomeFragrance by @wickguru

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17 days ago

We’re heading to Top Drawer 🕯️

Yay, so excited to be exhibiting at @topdrawerlondon this September and bringing Wick Guru’s cosy, nostalgic scents to Olympia London.

We can’t wait to catch up with some of our lovely existing stockists, meet lots of new faces, and let you smell the collection in real life 🤎

📍 Stand J44
📅 13–15 September
📍 Olympia London

#topdrawer #Wholesale #IndependentRetail #candles #homefragrance by @wickguru

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21 days ago

friday night plans: cancelled. 👀 by @wickguru

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2 months ago

It’s cringe until it works..

Wick Guru started in my mum’s kitchen with a lot of testing, late nights and no idea where it would lead.

Since then, our candles have made their way into customers’ homes, independent shops, the press and retailers we once only dreamed of being stocked by.

There have been awkward posts, DIY shoots and plenty of moments of doubt, but so glad I kept going.

A little reminder to post the thing, launch the idea and let yourself be seen. It might feel cringe now, but one day you’ll be grateful you started 💛 by @wickguru

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2 months ago

a little appreciation post because you’ve been making us smile all year 🥹🤎

every review, message and kind word means so much to us. thank you so much for all your love and support 🕯️🫶🏼 by @wickguru

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2 months ago

We’re so excited to share that Wick Guru is now officially part of Buy Women Built 💛

From the very beginning, Wick Guru has been built by women and it’s something we’re incredibly proud of. From pouring our candles and developing new scents, to customer support, marketing, admin and even the amazing team who carefully pack your orders every day, every step of the journey is powered by women.

Being part of the Buy Women Built community means so much to us. It’s an incredible network celebrating female-founded businesses and we’re honoured to be included alongside so many inspiring brands.

Thank you for supporting not just our small business, but the women behind it. Every order helps us continue doing what we love and we couldn’t be more grateful 🤍

Thank you @buywomenbuilt for welcoming us into the community ✨

#BuyWomenBuilt #FemaleFounders #SheBuiltThis #BWBRockstars by @wickguru

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3 months ago

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3 months ago

A little pinch-me moment… Wick Guru is now in Anthropologie UK 🥹

Feels so surreal seeing our candles there. Thank you so much for every order, message, review and bit of support that’s helped us get here. It genuinely means so much.

images from the @anthropologiehome, plus the cutest customer photo from Sophie @sophiesgaff Thank you 💛 by @wickguru

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3 months ago

Phewww it’s been a journey!

If you know anyone who has a business or is starting one, feel free to DM me, I’d love to support them on their web design 🫶

#shopify #entrepreneurjourney #businessowner #brandjourney by @wickguru

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3 months ago

Swipe to choose how your summer will smell 🕯️ by @wickguru

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3 months ago

Been looking for that fresh sea breeze feeling? Our Sea Salt candle is finally back 🐚 by @wickguru

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4 months ago