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Edward Israel-Ayide

@wildeyeq

2.3K

followers

2010

following

Story-driven Public Relations Consultant
Building trust for institutions when it matters most
Founder/CEO @carpediemngr

POSTS STORIES REELS TAGGED

"Follow the path of the unsafe, independent thinker.

Expose your ideas to the danger of controversy. Speak your mind and fear less the label of 'crackpot' than the stigma of conformity."

Thomas J. Watson taken in Lagos, Nigeria by @wildeyeq

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13 days ago

"I've always loved the Mediterranean flavors." Todd English taken in La Taverna by @wildeyeq

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21 days ago

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23 days ago

₦5,250. That's all it took to become Dangote's "business partner" this week.

And Nigerians turned a share sale into a whole cultural event: memes, crashed apps, LinkedIn title changes, the works.

From a comms perspective, this is the most impressive thing to happen in the Nigerian market in years. It has a name: narrative penetration.

Swipe through for the breakdown of how Dangote built the conditions for this moment, why the memes are the strategy (not a sideshow), and what every communicator should take from it.

Full essay at the link in my bio.

#Dangote by @wildeyeq

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a month ago

Kano was a vibe and more.

I was in the city for the first time ever to share PR and communications lessons with creatives on positioning themselves and building credibility in a crowded marketplace.

A well-deserved shoutout to @tola_akerele for putting together #KanoCreativeSummit and the visionary work she is doing to make @nationaltheatrenigeria a vibrant and all-encompassing national institution.

And of course, fantastic time as always with my ogas at the top, @audumaikori and @bayoomoboriowo taken in Kano, Nigeria by @wildeyeq

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a month ago

Second edition of @indienightlagos with #JackDaniels, and as usual, the room was alive.

Excited to witness @jackdaniels_ng carving out a space for the next wave of Nigerian artists to be heard properly, by an audience that actually came to listen.

Another night going The Second Mile with the @carpediemngr team. by @wildeyeq

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2 months ago

Good live music, like good whiskey, is the result of people deciding, again and again, to make today's version the best they can.

That is the room Indie Night Live keeps building, and it is a privilege to be in it. Well done @d_angrymob and @afrovibesafrica and best of luck to the amazing talent who shared their music with us on Sunday #JackDanielsIndieNights by @wildeyeq

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2 months ago

"We are the music makers, and we are the dreamers of dreams."

Arthur O'Shaughnessy, Ode by @wildeyeq

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3 months ago

The algorithms have already decided what they trust. 84% of all AI citations come from earned media, with only 0.3% from paid content. And Nigeria has the highest AI chatbot adoption rate in the world.

In my latest op-ed, I wrote about what this means for every organisation, board, and leader across Nigeria who still treats PR as an afterthought in the budget.

Swipe through the carousel for the numbers that should change how you think about strategic communications in 2026.

The full piece is linked in bio.

#WorldPRDay #TheGoldenAgeOfStrategicPR #PublicRelations #AI #EarnedMedia #Nigeria #StrategicCommunications #RebuildingTrust by @wildeyeq

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3 months ago

I still got grace on me. taken in Good Hotel London by @wildeyeq

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3 months ago

This is the picture. Because everything really is looking up.

Grateful what this past year has birthed and excited for the next one. taken in Abraka ,Delta State by @wildeyeq

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3 months ago

"Fifteen feet away, the wide River Thames rolled past, dark and deep and mysterious is the sullen-not-quite sunrise."

Amy Butler Greenfield by @wildeyeq

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3 months ago