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Wildflour

@wildflourclt

940

followers

218

following

✨ September orders are open! ✨
Email: [email protected]
🚫 NO DMS ACCEPTED 🚫
📍Charlotte, NC

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GUESS WHO’S BACK!? 👋👋👋👋👋
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Hi again Wildflour followers!! It feels amazing to be back after some much needed rest and refresh! Huge thank you for the patience and understanding during my much needed break ✨
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During the break, I took some time to strategize how to make this side gig more structured and healthy to prevent serious burn out again. Please take a few minutes to review the new changes below:
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I’ve always been proud to be the baker who can make something happen lickity split- for the last minute planners or someone trying to do something special with short notice, I’ve always been there. But it got out of control. I was taking orders with less than 24 hours notice and it created an insanely chaotic situation in my mind and my business. I’ve also always prided myself on being an affordable option but this also isn’t sustainable. Both of these factors separate and combined caused me to spin my wheels and work really hard for very little.
What does all of this mean?
This new era of Wildflour has an emphasis on intention- I want to be able to give each order the time it’s requires. No last minute rushing, no rearranging an entire production schedule for one last minute order.
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I encourage all customers to PLAN AHEAD- this allows my small business to plan, order and schedule a week in advance and execute as planned- orders placed within 7 days of desired pick up date will incur a rush order fee.
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Base pricing has increased- ingredients cost more, electricity costs more, gas costs more, labor costs more
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Availability will be limited- Weekly caps will look like 5 orders instead of 9/10 (sometimes I cannot believe I has 9 orders a week, 2/3 weeks in a row, that’s insane!)
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Finally, the most important part- NO MORE INSTAGRAM DMS!!!! All orders must be placed via email. Period. I will no longer be answering messages on social media apps- this way of operating resulted in social media platforms becoming a form of communication and blurred personal boundaries for me- I don’t want to be glued to my phone 24/7, it’s unfair.
Books are open for September! Hope to hear from you all soon and thank you again for allowing me the rest I needed 🙏 #baker taken in Charlotte, North Carolina by @wildflourclt

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2 months ago

Wanted to take some time to introduce myself & recap what an incredible year 2024 was for Wildflour ✨All of these achievements came while working full time in leadership roles. A huge reminder to what we are capable of when we open doors for ourselves. I’m so incredibly thankful for the overwhelming support I’ve received. I know I always say this but truly, it’s such an incredible feeling to be included in these special occasions- tasting a future husband and wife for their wedding cake, knowing the gender of the baby before mom & dad, making grandmas birthday cake or celebrating a surprise engagement.. thank you for trusting me with such precious moments! 🫶 Really excited to see why the future holds for me and this “side gig”
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Incredible headshots taken by @unifyvisual
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#local #localbakery #localbaker #localbusiness #localart #cake #cakegram #cakes #cakesofinsta #cakeartist #birthdaycakes #genderreveal #engaged #weddingcakes #charlotte #blessed #thankful #grateful #smallshop #smallbuisness #homebaker #baked #bakedgoods #bakedwithlove taken in Charlotte, North Carolina by @wildflourclt

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a year ago

A little step by step of one of my largest orders to date! I knew I wanted the golf ball texture to be very precise so this process looked a litttttle bit different than traditional cake pops 😭 🤣
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Very grateful for the business and glad I was able to film this process ✨ #cakepops #pastrychef #homebaker #bakery golfball taken in Charlotte, North Carolina by @wildflourclt

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2 days ago

Beautiful wedding cake from last weekend 🫶✨ I love love
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#cake #cakedecorating #weddingcake #pastry #pastrychef by @wildflourclt

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6 days ago

Doing what I love for people that I love on, 2,000 miles away on their special day was a true honor and a memory I will cherish for the rest of my days ✨ thank you @harrylanuza for putting this together for us- I’m so eternally grateful for you 🫶❤️ taken in Los Gatos, California by @wildflourclt

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3 months ago

Yesterdays wedding cake with the cutest cake topper ✨
Thankful to be a part of such special days
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#weddingcakes #cakestagram #cakes #cake #buttercream taken in The Ivory Barn by @wildflourclt

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5 months ago

Hey all- jumping on here with a quick PSA- 3 years ago when I started making cakes for friends and family I never could have imagined what this idea would turn into. It’s actually funny because for years people would ask me what I hated about pastry- my answer was always breads and cakes. And now I love them both haha, they just take time, patience and practice, something I wasn’t great at the time. Launching Wildflour after I had just quit my job, I had all this time on my hands to invest fully into this concept. I really enjoy being the voice behind my vision, the one to communicate with customers and bring their ideas to life. Being included in so many special occasions has been the greatest blessing and has reconnected me with old friends and introduced me to so many new ones! I am so incredibly grateful for what this experience has brought me.
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Last year accepting a management position again and committing myself to more than just a 40 hour work week while also being the busiest I’ve ever been with cakes has lead me down a slow steady path of exhaustion. I’ve always been really transparent with things and I want to be honest about how hard it’s been doing both. I don’t feel that I’ve been able to be the best business owner I can be the last few months and because of that I need to take a break. Facing staffing challenges, I’ve ended up working every day for months- between cakes and full time hours, I literally have not been able to rest. I feel guilty because this is what business owners pray for and I’m choosing to say no thank you for now. But I think that’s the important part- the realization that I have to put myself first for now in order to come back stronger later down the line.
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All orders that are already on my calendar will be fulfilled like normal, I just have to say no to new ones for a little bit. I’m not sure how much time I’ll need to get reset but as soon as I’m staffed up, rested & taking care of myself better, you all will be the first to know. I’m so appreciative of all the understanding over the last few months as I’ve been a bit of a mess- that patience and understanding goes such a long way, so thank you. Be back soon 💕 by @wildflourclt

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6 months ago

This cake at the golden hour 😍 April has been jam packed, thank you so much to everyone for the support and business ✨ My life is a balancing act between my full time job and this wonderfully booming side gig- some weeks I feel I do great, others I wish I was quicker to respond, better at photographing and posting on social media, wishing I could say yes to every request. Grateful for the patience and flexibility for this one woman show- I’m answering all the DMs, taking all the photos, promoting, baking, packaging, delivering- not to mention tracking the financials, buying all the ingredients & managing the inventory, it’s A LOT! I’m not meant for the easy road anyways 😜 Here’s to many more beautiful wedding cakes!
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#cake #cakestagram #weddingcakes #cakedecorating #buttercream taken in Charlotte, North Carolina by @wildflourclt

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6 months ago

Portrait mode activated 😍
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#cakes #cakestagram #cakedecorating #baker #homebaker taken in Charlotte, North Carolina by @wildflourclt

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7 months ago

Love being included in so many celebrations ✨ Congratulations to the future Mrs. & Mr.!
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#cake #cakestagram #baker #homebaker #fyp taken in Charlotte, North Carolina by @wildflourclt

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7 months ago

Super fun vampire themed birthday cake and cupcake duo 🧛
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#cakedecorating #cakestagram #vampire #baker #cakes taken in Charlotte, North Carolina by @wildflourclt

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7 months ago

First two tier cake of the year 💕 April is booking fast! Thank you all for the support ✨
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#buttercreamcakes #cakedecorating #cakestagram #cake #cakes taken in Charlotte, North Carolina by @wildflourclt

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7 months ago